Why advertisers are leaning into digital publishing strategies

Ashley Deibert, CMO, Piano The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the final plug on third-party cookies in 2022, brands will be challenged to rethink their targeting and ad strategies. The demise of third-party cookies promises to accelerate the decline of third-party data, and brands will require more […] The post Why advertisers are leaning into digital publishing strategies appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2020-10-08 01:00:00 UTC ]
News tagged with: #digital advertising #third-party cookies #third-party data #digital publishing

Other news stories related to: "Why advertisers are leaning into digital publishing strategies"


Apple tells DOJ: 'we negotiated individually with publishers'

Apple has responded to the US Department of Justice's charge that it conspired with... Continue reading at The Bookseller

[ The Bookseller | 2013-05-15 00:00:00 UTC ]
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In ebook case, Apple says publishers had already taken measures to counter Amazon

Concerned about Amazon.com's low pricing of ebooks, publishers had taken measures as early as 2009 such as "windowing," a practice of delaying ebook releases to benefit sales of hardcover editions, Apple said in a filing in an ebook price-fixing lawsuit.The U.S. Department of Justice in an... Continue reading at PC World

[ PC World | 2013-05-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #app store #southern district #district court #agency model #antitrust lawsuit #hardcover editions #low pricing


Self-published book among Commonwealth regional winners

A self-published author has featured among the regional winners of the Commonwealth Book Prize.... Continue reading at The Bookseller

[ The Bookseller | 2013-05-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #regional winners #self-published author #self-published book


An App That Turns Digital Reading Into A Social Activity

Dotdotdot imagines its users as one big book discussion group, with everyone wielding the same highlighter. Instapaper and Readability have both found success offering a simple, core interaction: save an article online to read somewhere else later. With both you can also follow what friends... Continue reading at Fast Company

[ Fast Company | 2013-05-13 00:00:00 UTC ]
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Publishers round on Dangdang over free ebooks

Chinese publishing houses, long frustrated by the sale of pirated books in the country, have... Continue reading at The Bookseller

[ The Bookseller | 2013-05-10 00:00:00 UTC ]
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Hearst Magazines appoints president of digital media

Hearst Magazines has created the position of president of digital media and appointed Troy Young from Say Media to the role. Continue reading at Media Week

[ Media Week | 2013-05-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #hearst magazines


Gloomy Outlook Persists for Newspaper Publishers Torstar and Quebecor

(Reuters) - Canadian newspaper publishers Torstar Corp and Quebecor Inc delivered more bad news to investors on Wednesday, saying that cost cuts were failing to keep pace with an accelerating decline in print media revenue. Torstar sha ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-05-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #print media #cost cuts #bad news


Digital consumer protection revealed in Queen's Speech

Consumer protection laws will be updated to include digital purchases such as ebooks, the Queen... Continue reading at The Bookseller

[ The Bookseller | 2013-05-08 00:00:00 UTC ]
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Big Data and MOOCs Herald Change for Academic Publishers

This year's US Innovations Seminar of the International Association of STM Publishers focused on the impact of data mining, MOOCs and new author/researcher tools. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-07 00:00:00 UTC ]
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Are Extravagant Publisher’s Stands at Book Fairs Worthwhile?

Do extravagant stands at book fairs make a difference? Are they a mere splurge, or might they spark the interest of an investor or catch the eye of an author or agent? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-06 00:00:00 UTC ]
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Headline to publish Eriksson memoir

Headline is to publish a memoir from former England football manager Sven-Göran Eriksson.... Continue reading at The Bookseller

[ The Bookseller | 2013-05-03 00:00:00 UTC ]
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Hearst Gets its Million Digital Subscribers

Last year, Hearst Magazines head David Carey said his company would have a million people subscribing to its tablet editions by the end of 2012.   That didn’t happen, and they ended December with something like 900,000 subscri ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-05-03 00:00:00 UTC ]
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May’s Top Reviews of Self-published Books from BlueInk Review

This month's starred self-published titles include a novel about lesbian nuns in pre-WWII Germany and a memoir from the daughter of 1960s cult leaders, among others. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-02 00:00:00 UTC ]
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Multiplatform Breakthroughs in Regional Publishing

City and regional magazines have, in general, historically been slower to adopt the more cutting-edge digital strategies that their consumer and b-to-b media cousins have pursued. There are exceptions, but the gap between print and digital revenues is still much wider than in other parts of the... Continue reading at Folio Magazine

[ Folio Magazine | 2013-05-02 00:00:00 UTC ]
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Davies new affiliate publisher of Harper360

HarperCollins 360 has been expanded to make US books available in the UK, with Karen Davies... Continue reading at The Bookseller

[ The Bookseller | 2013-05-02 00:00:00 UTC ]
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HC and Quercus sign Publishing Equalities Charter

HarperCollins and Quercus have become the latest publishers to sign the Publishing Equalities... Continue reading at The Bookseller

[ The Bookseller | 2013-04-30 00:00:00 UTC ]
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Faber to publish Judith Tebbutt

Faber is to publish an account of being held hostage by Somali pirates written by Judith Tebbutt... Continue reading at The Bookseller

[ The Bookseller | 2013-04-29 00:00:00 UTC ]
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Rufoof Gives Boost to Arabic Digital Content

Rufoof, an startup in Dubai, aims to make Arabic digital content more widely available by solving ebook formatting issues and providing an app-based ebook platform. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-29 00:00:00 UTC ]
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DC Publishes Guide to Its Graphic Novel Backlist

Looking to provide info to retailers, librarians, and consumers interested in its book-format comics, DC Comics is publishing the DC Entertainment Essential Graphic Novels and Chronology 2013, a 121-page reading guide and index to the publisher’s extensive backlist of collected and original... Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-04-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #dc comics #extensive backlist


AOP begins move to standardise mobile ads for publishers

The Association of Online Publishers has launched a new initiative with 16 leading media owners, to demonstrate the value of premium mobile advertising, with a view to standardising formats. Continue reading at Media Week

[ Media Week | 2013-04-26 00:00:00 UTC ]
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