Ashley Deibert, CMO, Piano The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the final plug on third-party cookies in 2022, brands will be challenged to rethink their targeting and ad strategies. The demise of third-party cookies promises to accelerate the decline of third-party data, and brands will require more […] The post Why advertisers are leaning into digital publishing strategies appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2020-10-08 01:00:00 UTC ]
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#digital advertising
#paradigm shift
#third-party cookies
#third-party data
#digital publishing
A flurry of publishing activity has been prompted by the death of former prime minister... Continue reading at The Bookseller
[ The Bookseller | 2013-04-08 00:00:00 UTC ]
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#prime minister
HarperCollins imprint HarperPress will publish Margaret Thatcher’s autobiography as a... Continue reading at The Bookseller
[ The Bookseller | 2013-04-08 00:00:00 UTC ]
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The response of people to the sad news concerning Iain Banks, who announced he has terminal cancer, makes us realize how the book trade is like a huge, extended family. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-04 00:00:00 UTC ]
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#sad news
#iain banks
#terminal cancer
#book trade
#extended family
Bronwyn Law-Viljoen, editor of Johannesburg’s inventive art books publisher Fourthwall, discusses how publishing on the periphery of the world can give you an edge. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-04 00:00:00 UTC ]
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New regulations coming into force tomorrow [6th April] will mean that publishers will have to... Continue reading at The Bookseller
[ The Bookseller | 2013-04-04 00:00:00 UTC ]
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#digital publications
As in financial matters, will the rest of continental Europe be forced to fall in line with Germany's lead in embracing ebooks and digital publishing? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-03 00:00:00 UTC ]
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Discussions at this year's Leipzig Book Fair proved that ebooks and self publishing are gaining wider acceptance in Germany, and readers are more open to digitization. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-03 00:00:00 UTC ]
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Among the best, new self-published titles of March and April is The Beach at Herculaneum by Susan G. Muth, only the second title to win a BlueInk Best Book Award. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-03 00:00:00 UTC ]
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Amazon and six US publishers have asked a US court to dismiss a lawsuit by three American... Continue reading at The Bookseller
[ The Bookseller | 2013-04-03 00:00:00 UTC ]
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Tribune Co. has promoted Kathy Thomson, president and chief operating officer of the Los Angeles Times, to the newly created position of chief operating officer of Tribune’s publishing division. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-04-02 00:00:00 UTC ]
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Holtzbrinck's five-year-old self-publishing platform epubli is expanding to the UK amid a huge shift in attitude toward self-publishing and its potential. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-02 00:00:00 UTC ]
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#uk amid
#huge shift
Penguin division Michael Joseph will publish a new book by "X Factor" band Union J this... Continue reading at The Bookseller
[ The Bookseller | 2013-04-02 00:00:00 UTC ]
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Publishers are looking to mobile channels to sell bespoke digital content as research suggests... Continue reading at The Bookseller
[ The Bookseller | 2013-04-02 00:00:00 UTC ]
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#mobile channels
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South Africa is making itself known as a home for digital startups. Among the hottest is Snapplify, a digital publishing solutions provider with a growing global profile. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-01 00:00:00 UTC ]
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After a burst of initial announcements of private exchanges, followed by a lull in activity, private marketplaces are getting another look by premium publishers as the technology has improved and programmatic buying gains traction. The aim of the private exchanges is to leverage publishers’... Continue reading at AdWeek
[ AdWeek | 2013-04-01 00:00:00 UTC ]
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#brian lesser
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These days, Christian self-publishing has moved from the Rodney Dangerfield era to the Aretha Franklin age. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-03-29 00:00:00 UTC ]
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E-book sales had a major impact on all of the major trade publishers' 2012 performance, with Random House coming out the biggest winner thanks to the success of the 50 Shades trilogy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-03-29 00:00:00 UTC ]
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You may have missed the news in early February that Google has established a $60 million Euro (about $80 million) fund to support a group of French publishers in their digital enterprises. Not only that, Google chairman Eric Schmidt jetted to Paris ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-03-29 00:00:00 UTC ]
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#early february
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This new library-in-a-shipping-container plans on using growing Internet access in Africa to create a new model for making available both electronic information and physical books. It’s a conundrum that library advocates have struggled with for years: in many areas in the developing world,... Continue reading at Fast Company
[ Fast Company | 2013-03-28 00:00:00 UTC ]
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#educational programs
Once an afterthought, children's nonfiction publishing is experiencing a revolution, especially in the US, where the segment grew by 5% in 2012. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-25 00:00:00 UTC ]
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