Why advertisers are leaning into digital publishing strategies

Ashley Deibert, CMO, Piano The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the final plug on third-party cookies in 2022, brands will be challenged to rethink their targeting and ad strategies. The demise of third-party cookies promises to accelerate the decline of third-party data, and brands will require more […] The post Why advertisers are leaning into digital publishing strategies appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2020-10-08 01:00:00 UTC ]
News tagged with: #digital advertising #paradigm shift #third-party cookies #third-party data #digital publishing

Other Publishing stories related to: 'Why advertisers are leaning into digital publishing strategies'


US to publish E L James journal for writers

An E L James book to help aspiring writers record their "innermost thoughts" - Fifty... Continue reading at The Bookseller

[ The Bookseller | 2013-03-11 00:00:00 UTC ]
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Author Turns to Self-Publishing, with Help From ‘Podmates’

Brenda Peterson is one of the growing number of authors who are working on self-published projects in addition to writing books released by traditional houses. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #author turns #growing number #traditional houses


Literary Magazines Adapt to the Digital Age

There are 866 publications in Poets & Writers’ database of literary magazines, 14 of which were added in early 2013. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital age #literary magazines


News Corp. publishing firm to start with $2.6 billion in cash

News Corp.'s soon-to-be publishing company will begin life with no debt and about $2.6 billion in cash -- illustrating the parent company's attempt to provide the new entity with solid financials and money for acquisitions. Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing firm


In Filing, News Corp. Says It Will Provide $2.6 Billion to Its New Publishing Company

News Corporation’s new publishing company will get an infusion of $2.6 billion in cash and will have no debt when it separates from the company’s higher-growth cable channels and Hollywood studio this summer. In a filing with the ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-03-08 00:00:00 UTC ]
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Small Publishers Rule Pen/Faulkner Fiction Award Shortlist

Coffee House Press, with two finalists, and Cinco Puntos Press join FSG and Pantheon with titles on the shortlist for this year's prestigious PEN Faulkner Award for fiction. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-03-08 00:00:00 UTC ]
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How Bookshop Windows Can Support Digital Promotion Campaigns

Dressing bookshop windows is a dying art, but if done with a sense of theatre, it can be a stepping stone to a digital campaign – one that the public unknowingly runs for you. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookshop windows #stepping stone #digital campaign


IPC says 'business as usual' as Time Warner plans to spin off publishing arm

IPC Media is focusing on not being distract by events outside of its control, as parent company Time Warner unveiled plans to spin off its magazine division Time Inc last night. Continue reading at Media Week

[ Media Week | 2013-03-07 00:00:00 UTC ]
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Sixty Years of Sterling Wisdom from the “Lord of Publishing”

Legendary literary agent Sterling Lord shares wisdom from his 60 years in publishing and reflects the current business, which he says is more like selling appliances than art. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-03-07 00:00:00 UTC ]
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Is the Romance of Publishing Dead?

Has the romance of publishing the way of liquor-fueled lunches, first-class book tours and boozy book parties? Or is there still enough hope and passion in publishing to sustain it? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-03-07 00:00:00 UTC ]
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Hearst hires Microsoft's Stephen Edwards for digital role

Hearst Magazines UK has appointed Microsoft ad executive Stephen Edwards to the new role of group digital sales director. Continue reading at Media Week

[ Media Week | 2013-03-05 00:00:00 UTC ]
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Forget Digital-First, How About Technology-First?

Cygnus Business Media CEO John French, who was brought on three years ago just as the b-to-b media company came out of bankruptcy protection, has spent that time making some dramatic moves in an effort to turn the company around. Continue reading at Folio Magazine

[ Folio Magazine | 2013-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media company


Lewis Lapham: The Digital Age Will Produce “a Montaigne and a Shakespeare”

Lewis Lapham, editor of Lapham's Quarterly, believes we are still in the experimental phase of digital media, waiting for the next online Shakespeare to emerge. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-02-27 00:00:00 UTC ]
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Why Traditional Publishers Won’t Buy Globe

When the New York Times Co. bought the Boston Globe for $1.1 billion in 1993, many of the nation’s newspaper publishing companies happily would have paid the same price for the same opportunity. With the Globe now on track to be sold for ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #boston globe


European Publisher Axel Springer Acquires Second Screen App TunedIn

TunedIn Media, the German company behind the second screen “social TV’ app TunedIn, has been acquired by European publishing giant Axel Springer. The amount isn’t being disclosed, so it’s unlikely to be a home ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-02-26 00:00:00 UTC ]
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Lagardère Active Launches Unified Digital Platform for the Elle International Network

Editor's Note: This story originally appears on FOLIO: sister site, minonline.com Continue reading at Folio Magazine

[ Folio Magazine | 2013-02-26 00:00:00 UTC ]
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Danish Publisher Network to Use Real Time Bidding

Denmark’s leading publishers are combining with Rubicon Project to launch The Danish Publisher Network, in order to offer their online inventory and data to advertisers via real-time trading. Publishers including Politiken, Jyllands-Posten, ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #leading publishers #rubicon project


Arts and Crafts Hot, Though Publisher Attendance Dipped

A noticeable trend at the 2013 New York International Toy Fair, held at the Javits Center February 10–13, was the continued growth of the arts and crafts category. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-02-22 00:00:00 UTC ]
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Three indie bookstores file lawsuit against Amazon and Big Six publishers

The stores charge that secret agreements made between the publishers and Amazon give Amazon the advantage in selling ebooks, but some industry observers find flaws in their logic. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-02-22 00:00:00 UTC ]
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Publishers Say Paywalls, Price Hikes are Working for Newspapers

Four top publishers Tuesday reaffirmed their commitment to print and discussed revenue ideas for bolstering their products. The discussion was part of an executive roundtable at the Key Executives Mega Conference in New Orleans. The publishers of ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-02-20 00:00:00 UTC ]
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