Ashley Deibert, CMO, Piano The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the final plug on third-party cookies in 2022, brands will be challenged to rethink their targeting and ad strategies. The demise of third-party cookies promises to accelerate the decline of third-party data, and brands will require more […] The post Why advertisers are leaning into digital publishing strategies appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2020-10-08 01:00:00 UTC ]
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There is a revolution afoot in publishing, but it might not be what you think. As the print vs. digital battle continues to play out, self-publishing continues to gain momentum and influence in the industry. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-08 00:00:00 UTC ]
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In 2012, global ebook retailers descended on Brazil. This year, the big story is about education and the shift to digital books in schools. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-08 00:00:00 UTC ]
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Under one of the more comprehensive trade deals with a Chinese publishing house, S&S will distribute ebooks of a broad cross-section of Yilin Press’s Mandarin language titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-07 00:00:00 UTC ]
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The editor of The Philadelphia Inquirer, William K. Marimow, was fired on Monday, according to a brief e-mail sent to staff members by the newspaper’s publisher. A Pulitzer Prize winner and former investigative jou ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-07 00:00:00 UTC ]
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Uncertainty is one big obstacle holding publishers back from outsourcing their distribution, observes CEO Gareth Cuddy of ePubDirect. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-05 00:00:00 UTC ]
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The Publishers Weekly salary survey is back, and the publishing industry has undergone much change since we last conducted it, in the spring of 2010. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-05 00:00:00 UTC ]
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This month's recipients of starred reviews from BlueInk include a novel about a schizophrenic New Yorker who believes he is Beethoven and a timely look at profiteering in American medicine. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-04 00:00:00 UTC ]
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There is no denying that the past decade has seen some mighty changes within the publishing industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-04 00:00:00 UTC ]
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The San Diego Reader is mining gold from its rich archives and releasing the treasures as a collection of six eBooks, the first installment of a series that will showcase the literary quality and historic value of a collection spanning more than 40 y ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-03 00:00:00 UTC ]
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Advertising Age's new eBook collection is informative, practical and easy to read. These guides, available on Amazon's Kindle, expertly cover current marketing topics and are designed to be a resource for marketers at every level, in any business.In "Winning with Facebook Advertising," readers... Continue reading at Advertising Age
[ Advertising Age | 2013-10-03 00:00:00 UTC ]
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Publishers have partnered with AOL on a new bundled-subscription offering the company rolled out Monday. Continue reading at Folio Magazine
[ Folio Magazine | 2013-10-02 00:00:00 UTC ]
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For professional looking design, Adobe Creative Suite products such as InDesign, Illustrator, and Photoshop are feature-rich tools you can use to create stunning projects. But using them isn’t cheap. Creative Cloud, which gives you Web access to these software offerings is $50 a month, and even... Continue reading at PC World
[ PC World | 2013-10-02 00:00:00 UTC ]
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Whether publishers want it or not, the Netflix model is coming to the book business.The San Francisco startup Scribd, best known as a site for posting PDFs of documents, announced Tuesday it is launching a multi-platform digital book subscription service that will provide access to a wide range... Continue reading at Crains New York
[ Crains New York | 2013-10-02 00:00:00 UTC ]
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The U.S. Department of Justice has opposed requests by Facebook, Google, Microsoft and other companies to publish the number of surveillance requests they receive from the National Security Agency and other agencies. Requests from five Internet companies, also including Yahoo and LinkedIn,... Continue reading at PC World
[ PC World | 2013-10-02 00:00:00 UTC ]
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Syria's civil war has decimated the local publishing business, all-but-ending the printing and sale of new books, and forcing many publishers authors to emigrate. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-01 00:00:00 UTC ]
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Thames & Hudson has appointed Sophy Thompson to the new role of publishing director.... Continue reading at The Bookseller
[ The Bookseller | 2013-09-25 00:00:00 UTC ]
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Here is some good news for marketers: More consumers trust advertising compared with six years ago, according to a new report from Nielsen that polled people in 58 countries.While word-of-mouth recommendations remain a brand's best friend by far, confidence in various forms of paid advertising... Continue reading at Advertising Age
[ Advertising Age | 2013-09-25 00:00:00 UTC ]
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Ethiopian readers lament that their publishing industry cynically puts out too many books people don't want and then charges too much for them. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-24 00:00:00 UTC ]
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More than half of marketer and agency professionals surveyed by Advertiser Perceptions predicted they would increase ad spending in digital media during the next 12 months, far more than the share predicting the same for traditional channels such as cable TV (31%), broadcast TV (20%), magazines... Continue reading at Advertising Age
[ Advertising Age | 2013-09-24 00:00:00 UTC ]
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A discussion with nine experts from Frankfurt Academy's CONTEC 2013 interactive learning lab on self-publishing's implications for the industry. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-24 00:00:00 UTC ]
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