Why advertisers are leaning into digital publishing strategies

Ashley Deibert, CMO, Piano The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the final plug on third-party cookies in 2022, brands will be challenged to rethink their targeting and ad strategies. The demise of third-party cookies promises to accelerate the decline of third-party data, and brands will require more […] The post Why advertisers are leaning into digital publishing strategies appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2020-10-08 01:00:00 UTC ]
News tagged with: #digital advertising #paradigm shift #third-party cookies #third-party data #digital publishing

Other Publishing stories related to: 'Why advertisers are leaning into digital publishing strategies'

Iranian Publishers Hope for Change Under New Regime

Under the Iran's new government, the publishing industry promises to be more open and has produced its first ever Persian translation catalog. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-17 00:00:00 UTC ]
More news stories like this |

Kobo removes all self-published titles. Is this censorship, an overreaction, or just good sense?

Amazon, Barnes & Noble, and Kobo removed self-published pornographic titles from their sites and Kobo stopped sales of self-published titles altogether. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #self-published titles #good sense #barnes noble

Pinterest Drives More Traffic to Publishers Than Twitter, LinkedIn, Reddit Combined

When it comes to referral traffic from social networks, there's Facebook and Pinterest &mdash; and then there's everyone else. Facebook accounted for more than 10% of overall traffic to publishers in September, by ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #referral traffic #social networks

Survey Finds Publishers Have Concerns Over Paywalls Being Bypassed

Not being able to control access to content as users bypass the paywall is a major challenge facing publishers. This is according to new research carried out by MPP Global Solutions as part of its latest webinar on the future of digital publishing m ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #research carried #digital publishing

With Readers Still Willing to Pay, Is Publishing Catching a Break?

In the New Republic, Evan Hughes argues that the book business has fared far better than music, movies and other media in sustaining its value to consumers. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book business

Ether for Authors: Is It Time for Publishing to Call a Truce?

Porter Anderson looks at the Frankfurt Book Fair, at Sprint Beyond the Book and Book Sprints, at pen names, and more in Ether for Authors this week. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #porter anderson

How Trome’s Ladder Brand Strategy Made it the World’s Largest Spanish-Language Newspaper

In much of the INMA network worldwide, the focus is on big news brands producing life-changing, business-building journalism that transforms democracies and speaks truth to power. Yet among the other 99% of news publishers worldwide, the challeng ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-10-15 00:00:00 UTC ]
More news stories like this |

AMP Reissues Self-Published Book of Poems

Andrews McMeel Publishing has moved quickly to produce and promote Lang Leav’s Love & Misadventure, a 176-page volume containing 75 poems, as well as prose and illustrations, in which the author ruminates upon the highs and lows that inevitably accompany romantic relationships. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #moved quickly #love misadventure

Publishing’s Leap of Faith

Ed Nawotka examines the publishing industry's changing relationship with data and how that might or might not impact the way publishers acquire and sell books. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing industry #sell books

FutureBook Shortlists Five for “Most Inspiring Digital Person”

Otis Chandler, Richard Nash, Dominique Raccah, Charlie Redmayne, John Sargent are the five personalities in the running for FutureBooks' Most Inspiring Digital Person. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #futurebook shortlists #richard nash #dominique raccah #charlie redmayne #john sargent

AUDIO: Morrissey book published as classic

Author of Morrissey Dr Gavin Hopps and former literary editor of The Times Erica Wagner, discuss the decision made by Penguin to classify Morrissey's new autobiography as a classic. Continue reading at BBC World

[ BBC World | 2013-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary editor #decision made

Can Digital and Print Peacefully Coexist in the World of Comic Books?

While digital distribution has roiled the newspaper, book publishing and music industries, a different story may be playing out in the world of comic books. Continue reading at Knowledge@Wharton

[ Knowledge@Wharton | 2013-10-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital distribution #comic books #book publishing

Frankfurt Book Fair 2013: HC Wins Self-Published Novel In Major Buy

In what is rumored to be a deal worth $500,000, Jennifer Brehl at HarperCollins’s William Morrow imprint bought North American rights to Tina Seskis’s novel, One Step Too Far. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #major buy #tina seskis

Smith to Contec: 'Move beyond digital'

John Wiley president and chief executive officer Stephen Smith told the Contec digital conference... Continue reading at The Bookseller

[ The Bookseller | 2013-10-09 00:00:00 UTC ]
More news stories like this |

Self-Publishing Output Jumped 59% in 2012

A new analysis of ISBN data by Bowker found that the number of self-published books in 2012 rose 59% over 2011, growing to over 391,000 titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #self-published books

From E–Commerce To Cyberattacks, An Atlas Of The Digital Universe

Seeking answers to life's most complex questions in the pages of Homer's Iliad seems like an ancient luxury, especially when they can be so easily obtained with a five–second web search. The Internet gods have both blessed and cursed us an insatiable palate for instant gratification––and browser... Continue reading at Fast Company

[ Fast Company | 2013-10-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional means #big books #facebook users #cyber attacks

Videos from Frankfurt: CONTEC, Publishers Launch and More

The Publishing Perspectives team attended CONTEC Frankfurt and Publishers Launch at the Frankfurt Book Fair to find out what the crowds were buzzing about. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers launch

STM Publishing Meets “Tarzan Economics”

At the annual conference of the International STM Association just before the Frankfurt Book Fair, Jim Griffin advised publishers to get serious about exploiting the rights they own. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #annual conference

Frankfurt Book Fair 2013: What Is a Publisher Now?

The publishing industry is in the midst of a rapid, tech-fueled period of change, but what does that change mean for the future of the business? That was the question posed to an opening panel at the 2013 Frankfurt Book Fair: What Is a Publisher Now? Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing industry #question posed #opening panel