Three years ago, the great prophecy came true: consumers used the tiny computers in their pockets more than the computers sitting on their desks. Seeing this trend, and responding to the necessity of reduced screen space, discovery platforms like Facebook redesigned their experiences and architected a stream-like format in which users could endlessly scroll on their little pocket computers. This design transformation became the best approach for quick content evaluation, and highlighted the new and surging value of ads that fit unobtrusively into the consumer's mobile experience.With so much of their traffic coming through Facebook, publishers across the web began to adapt similar design traits for both content and monetization. As an aside, we'll probably see something similar happen around vertical video. But now, several years after the great scrolling shift, there's serious scale being built behind this new mobile environment. The derivative effects of the new mobile web are going to be major themes in 2017.Why do I think the pump is so primed? To set the scene, there is not, as of yet, a clear winner in the space when it comes to distributed, mobile-native monetization. While Google, Facebook and Snapchat provide massive platforms for content discovery, the economic value is unilaterally extracted from publishers that seed content into those platforms. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-01-13 00:00:00 UTC ]
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Hearst builds a Youth + Wellness Group Airship to show advertisers potential opportunities for virtual, co-branded experiences that can reach young female gamers. The post Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-10-08 04:01:00 UTC ]
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I was called aggressive for criticising passages in Kate Clanchy’s memoir. But the real problem lies deep in the overwhelmingly white world of publishingIt started with a tweet. Kate Clanchy, author of Some Kids I Taught and What They Taught Me posted on her Twitter account that a reviewer on... Continue reading at The Guardian
[ The Guardian | 2021-08-13 13:51:20 UTC ]
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As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-12 04:01:00 UTC ]
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With billions in federal funding at stake, library leaders must see this moment for what it is, writes PW library columnist Sari Feldman: a once-in-a-lifetime opportunity to truly transform the future of libraries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-06 04:00:00 UTC ]
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In his memoir about being drafted into the Vietnam War, Jeff Danziger lays bare the futility and waste, as well as his own naiveté. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2021-08-03 20:35:22 UTC ]
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In this week’s Dispatches from The Secret Library, Dr Oliver Tearle ponders the links between famous writers and advertising slogans Fay Weldon, author of The Life and Loves of a She-Devil (1983), is one of several famous novelists who started out in the field of advertising. In this connection... Continue reading at Interesting Literature
[ Interesting Literature | 2021-07-23 14:00:03 UTC ]
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As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek
[ AdWeek | 2021-07-19 12:56:17 UTC ]
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Book Reviews Our society is increasingly global, and the era of Covid-19 is no different. We may forget our localities and the importance of community in consuming the news and internet media. One city, the domain of Mother Theresa, a holy city, is... Continue reading at World Literature Today
[ World Literature Today | 2021-06-09 11:23:36 UTC ]
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Interviews Photo © Matika Wilbur For the 44th Annual Writers Week, the University of California, Riverside Department of Creative Writing, in partnership with the LA Review of Books, honored three US Poets Laureate with Lifetime Achievement... Continue reading at World Literature Today
[ World Literature Today | 2021-04-21 15:11:24 UTC ]
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He won a Pulitzer for “Lonesome Dove” and shared an Oscar for his “Brokeback Mountain” screenplay. Continue reading at The Washington Post
[ The Washington Post | 2021-03-26 16:04:07 UTC ]
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Users of connected TV's most popular platform are about to see a major advertising upgrade. Roku and Nielsen are shaking up the connected TV advertising landscape with a landmark deal and strategic alliance: Roku is acquiring Nielsen's advanced video advertising (AVA) business, including the... Continue reading at AdWeek
[ AdWeek | 2021-03-01 21:30:00 UTC ]
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Kliph Nesteroff’s book shows the importance and influence that proper representation in the media can have. Continue reading at The Washington Post
[ The Washington Post | 2021-02-22 16:57:23 UTC ]
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Shamrock Capital, the parent company of Adweek, has acquired New York-based Bayard Advertising, which specializes in recruitment marketing. Founded in 1923, on Bayard Street in Lower Manhattan, Bayard offers a suite of services, including branding, creative, digital media strategy, programmatic... Continue reading at AdWeek
[ AdWeek | 2021-01-27 23:07:08 UTC ]
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The pandemic has catapulted digital media forward to such an extent that 2021 looks more like 2024. Continue reading at Media Week
[ Media Week | 2021-01-27 09:12:11 UTC ]
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Claire Blunt has been chief financial, operations and data officer for Hearst Europe. Continue reading at Media Week
[ Media Week | 2021-01-14 13:39:31 UTC ]
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In “Unsolaced,” Greta Ehrlich tells a story of personal discovery against the backdrop of the climate crisis. Continue reading at The New York Times
[ The New York Times | 2021-01-12 10:00:06 UTC ]
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In a time of dramatic changes, advertisers are course-correcting targeting efforts to adhere to the ever-evolving digital media landscape. One solution that addresses numerous areas of transformation — from consumer habits to privacy regulations and the demise of third-party cookies — is... Continue reading at Digiday
[ Digiday | 2020-12-15 02:00:43 UTC ]
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This year has been a dumpster fire and we mean that literally. But the shining bright spot in the literary world is an abundance of great new books by Indigenous writers being published in 2020. Since it’s National Native American Heritage Month, we’re focusing on books coming out of the U.S.... Continue reading at Electric Literature
[ Electric Literature | 2020-11-27 12:00:00 UTC ]
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2020 WORKED HARD to be one of the worst years in recent memory, but for readers of Native American literature, this era is proving to be among the most exciting in the history of Indigenous writing, especially for poetry. To wit: Joy Harjo has just begun her second term as poet laureate of the... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2020-11-09 18:00:17 UTC ]
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Some of our inaugural Bookshop Heroes — the best individual booksellers in the UK and Ireland — share the skills that are key to running a bookshop. Continue reading at The Bookseller
[ The Bookseller | 2020-11-05 16:20:56 UTC ]
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