Why 2017 Will be the Tipping Point for Native Mobile Advertising

Three years ago, the great prophecy came true: consumers used the tiny computers in their pockets more than the computers sitting on their desks. Seeing this trend, and responding to the necessity of reduced screen space, discovery platforms like Facebook redesigned their experiences and architected a stream-like format in which users could endlessly scroll on their little pocket computers. This design transformation became the best approach for quick content evaluation, and highlighted the new and surging value of ads that fit unobtrusively into the consumer's mobile experience.With so much of their traffic coming through Facebook, publishers across the web began to adapt similar design traits for both content and monetization. As an aside, we'll probably see something similar happen around vertical video. But now, several years after the great scrolling shift, there's serious scale being built behind this new mobile environment. The derivative effects of the new mobile web are going to be major themes in 2017.Why do I think the pump is so primed? To set the scene, there is not, as of yet, a clear winner in the space when it comes to distributed, mobile-native monetization. While Google, Facebook and Snapchat provide massive platforms for content discovery, the economic value is unilaterally extracted from publishers that seed content into those platforms. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-01-13 00:00:00 UTC ]
News tagged with: #vertical video #mobile web #major themes #clear winner

Other Publishing stories related to: 'Why 2017 Will be the Tipping Point for Native Mobile Advertising'

Guess Who’s Going to Buy You? That’s Right…Your Advertiser

Barstool Sports launched as a print publication in 2003. Since then, they’ve become a multi-million dollar diversified sports and pop culture media company. Barstool recently sold to one of their advertisers, Penn National Gaming (owner of the Tropicana), for $450 million. A few years ago... Continue reading at Publishing Executive

[ Publishing Executive | 2020-02-14 19:59:30 UTC ]
More news stories like this | News stories tagged with: #$450 million #print publication

Follow these 5 tips if you want to make a career pivot

Don’t rely on traditional job listings and applicant tracking systems. Pivoting mid-career to a different profession is far from straightforward. Though I began my career in academia as a Classics PhD, I then pivoted to a job as a digital media specialist at a digital marketing agency. After... Continue reading at Fast Company

[ Fast Company | 2020-01-20 05:00:12 UTC ]
More news stories like this | News stories tagged with: #digital media

‘Everyone wants a place where they feel safe,’ says Joy Harjo, the first Native American U.S. poet laureate

She says our global community is at a dire environmental moment in our collective history. Continue reading at The Washington Post

[ The Washington Post | 2020-01-14 12:00:00 UTC ]
More news stories like this | News stories tagged with: #feel safe #joy harjo #poet laureate #global community

Key Tips for How to Read More This Year

By Oliver Tearle Finding the time to relax with a good book can be difficult, but there are a few practical steps you can take which might help to increase your book-reading productivity in 2020. We’re sceptical of lists which promise ‘sure-fire ways to guarantee you’ll read more this year’,... Continue reading at Interesting Literature

[ Interesting Literature | 2020-01-11 15:00:55 UTC ]
More news stories like this | News stories tagged with: #ll read #year appeared #interesting literature #good book

Book of Lists: Retirement plan payout boosted Mount Sinai CEO's pay above $12 million in 2017

In the Dec. 23 print edition of the Book of Lists, you’ll find hundreds of CEOs, presidents and other top executives listed alongside the organizations they run. Even more business leaders are... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2019-12-23 17:08:10 UTC ]
More news stories like this | News stories tagged with: #$12 million #business leaders

Springer Nature points out problems with cOAlition S transformative journals plan

In an open letter sent today (Tuesday 17th December) to research funder consortium cOAlition S, Springer Nature has urged the coalition to make amendments to its proposed framework on transformative journals, currently out for consultation. Continue reading at The Bookseller

[ The Bookseller | 2019-12-16 23:07:57 UTC ]
More news stories like this | News stories tagged with: #open letter #transformative journals #springer nature

ICYMI: Waterstones has the hottest gift-wrapping tip of the season.

‘Tis the season of realizing the limits of your spacial awareness! “Measure twice, cut once”? In this economy? Luckily, UK bookseller Waterstones has opened our eyes to a new way of rectifying our (easily preventable) gift-wrapping fuck-ups. Behold: This is a public service announcement 🎄 📚... Continue reading at Literrary Hub

[ Literrary Hub | 2019-12-16 16:31:30 UTC ]
More news stories like this | News stories tagged with: #bookseller

Control and the marketing ventriloquist: How to improve your PR and advertising performance simultaneously

It's time for digital media and corporate communications teams to reach across the water cooler and really cooperate. Continue reading at Advertising Age

[ Advertising Age | 2019-12-04 10:00:00 UTC ]
More news stories like this | News stories tagged with: #digital media

Today in not everything is terrible: HarperCollins is launching a Native-centric imprint.

In Publishers Weekly, Sally Lodge reports that HarperCollins Children’s Books will be launching a new imprint “devoted to publishing books by Native creators that introduce young Native protagonists and showcase the present and future of Indian Country.” Heartdrum is currently scheduled to... Continue reading at Literrary Hub

[ Literrary Hub | 2019-11-20 14:30:41 UTC ]
More news stories like this | News stories tagged with: #harpercollins children #publishing books #imprint devoted #harpercollins

Digital publishers want to grow non-advertising income as display revenue tanks

Nearly nine in 10 digital publishers consider non-advertising income 'high-priority' focus. Continue reading at Media Week

[ Media Week | 2019-11-20 11:19:56 UTC ]
More news stories like this | News stories tagged with: #digital publishers

Meredith’s Vision for the Future Includes Growth in Print Advertising, Newsstand Revenue

Just two months after the company's fiscal 2019 earnings report saw its share price tumble 23% in a single day, Meredith Corp. revealed a somewhat optimistic forecast for the company's print magazine business in its Q1 2020 report, covering the period from July 1 to September 30. On an earnings... Continue reading at Folio Magazine

[ Folio Magazine | 2019-11-07 19:16:37 UTC ]
More news stories like this | News stories tagged with: #charging people #magnolia journal #specific brand #audited media #subscriber base #significant growth #majority stake

Publishers Are Missing the Point: Private Browsing Isn’t a Roadblock, It’s a Road Map

The publishing industry was up in arms over the summer when Google officially closed the loophole in its Chrome browser that allows website owners to detect whether a visitor has enabled Incognito mode to view their site. The complaint? It effectively undermined publishers’ efforts to prevent... Continue reading at Publishing Executive

[ Publishing Executive | 2019-10-31 16:47:22 UTC ]
More news stories like this | News stories tagged with: #road map #chrome browser #publishing industry

Netflix 'n' spills: How the streaming wars could hurt advertisers, consumers and platforms

Nearly 13 years ago, Netflix launched the first subscription-based streaming service for “Hollywood content,” laying the foundation for a massive paradigm shift in the way we access and watch movies and TV. Hulu followed suit soon after, but Netflix again changed the game in 2013, releasing the... Continue reading at Advertising Age

[ Advertising Age | 2019-10-24 19:52:28 UTC ]
More news stories like this | News stories tagged with: #subscriber base #long time #seismic shift #nielsen

Is USA Today’s Print Edition Headed for the Sunset as GateHouse and Gannett Merge? Signs Point to Yes.

After a nearly 40-year run, USA Today and its digital sites are about to undergo a major restructuring that will Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-10-17 17:15:40 UTC ]
More news stories like this | News stories tagged with: #usa today #signs point #digital sites #major restructuring

W&N wins seven-publisher auction for Pennock's tale of Native Americans discovering Europe

W&N has triumphed in a seven-publisher auction for Aztec historian Caroline Dodds Pennock’s untold story of the Native Americans who discovered Europe. Continue reading at The Bookseller

[ The Bookseller | 2019-10-16 19:15:44 UTC ]
More news stories like this | News stories tagged with: #seven-publisher auction #untold story #native americans

Advertising lessons learned and reaffirmed by HBO’s ‘Succession’

As an abashed former News Corp employee (thankfully at HarperCollins, one of the Murdoch portfolio’s least-offensive holdings), HBO’s "Succession" is my straight shot of Sunday-night dopamine. The show’s great even if you aren’t attuned to the devastating, thinly veiled media and publishing... Continue reading at Advertising Age

[ Advertising Age | 2019-10-11 11:22:17 UTC ]
More news stories like this | News stories tagged with: #nice reminder #parent brand #airtight positioning #ridiculous glut #streaming platforms #batting average #deliver non-stop #t-miss products #toughest test #warnermedia umbrella #three-dimensional chess-plotting #adland-relevant lessons #ad guy #hat tip #standout lines #publishing world #news corp

What HBO’s ‘Succession’ can teach us about advertising

Miami Book Fair 2017: A Conversation with the Fair’s Organizers

The Miami Book Fair’s director of operations, Delia Lopez, and director of programs, Lissette Mendez, have been working together for 15 years. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-11 04:00:00 UTC ]
More news stories like this | News stories tagged with: #lissette mendez #book fair

HarperCollins joins PRH in 2019's Social Mobility Employer Index

HarperCollins UK has unveiled new initiatives as part of its ongoing support for The Literacy Project and has joined Penguin Random House UK in a ranking of employers in 2019 who have taken the most action on social mobility in the workplace. Continue reading at The Bookseller

[ The Bookseller | 2019-10-08 08:59:21 UTC ]
More news stories like this | News stories tagged with: #harpercollins uk #ongoing support #social mobility #penguin random house #harpercollins

A Great Spirit Trapped in a Tiny Life: On Cherríe Moraga’s “Native Country of the Heart”

CHERRÍE MORAGA HAS been an iconic figure in queer and Latinx literature since the 1981 publication of This Bridge Called My Back: Writings by Radical Women of Color, an anthology she edited with the late Gloria Anzaldúa. Bridge was among the first explorations of how people and communities with... Continue reading at Los Angeles Review of Books

[ Los Angeles Review of Books | 2019-10-04 17:00:25 UTC ]
More news stories like this | News stories tagged with: #bridge called #cherre moraga #native country #radical women #anthology