Three years ago, the great prophecy came true: consumers used the tiny computers in their pockets more than the computers sitting on their desks. Seeing this trend, and responding to the necessity of reduced screen space, discovery platforms like Facebook redesigned their experiences and architected a stream-like format in which users could endlessly scroll on their little pocket computers. This design transformation became the best approach for quick content evaluation, and highlighted the new and surging value of ads that fit unobtrusively into the consumer's mobile experience.With so much of their traffic coming through Facebook, publishers across the web began to adapt similar design traits for both content and monetization. As an aside, we'll probably see something similar happen around vertical video. But now, several years after the great scrolling shift, there's serious scale being built behind this new mobile environment. The derivative effects of the new mobile web are going to be major themes in 2017.Why do I think the pump is so primed? To set the scene, there is not, as of yet, a clear winner in the space when it comes to distributed, mobile-native monetization. While Google, Facebook and Snapchat provide massive platforms for content discovery, the economic value is unilaterally extracted from publishers that seed content into those platforms. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-01-13 00:00:00 UTC ]
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Of all the tech products Amazon offers, Kindle is the only one I’d seriously miss if it went away. I was never much of a book person, but that’s changed as I’ve tried to divert more time away from social media. Kindle—not just the e-reader, but the mobile apps—are where a lot of that... Continue reading at PC World
[ PC World | 2023-12-04 11:00:00 UTC ]
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The Audio Publishers Association's Michele Cobb sees a steady gain by audiobooks in the United States' publishing marketplace. The post APA: Audiobooks’ US Share Up 5 Percent, 2017 to 2022 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-11-22 19:35:05 UTC ]
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To what extent copyright law applies to generative AI tools is a legal gray area -- and cause for concern among companies using these tools for commercial purposes. Continue reading at Digiday
[ Digiday | 2023-11-20 05:01:00 UTC ]
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Murdoch papers declare the premier’s electoral popularity was a ‘cult’ and his legacy nothing but a state ‘deep in debt’Follow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastThe Sunday Herald Sun’s front-page photo of the... Continue reading at The Guardian
[ The Guardian | 2023-09-27 03:28:06 UTC ]
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Media execs took stage at the Digiday Publishing Summit to discuss the growing importance of ROI in ad campaigns this year. Continue reading at Digiday
[ Digiday | 2023-09-22 04:01:00 UTC ]
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The social media platform has partnered with several digital media networks, including GSTV, Redbox and ReachTV as part of a larger push into digital out-of-home. Continue reading at Advertising Age
[ Advertising Age | 2023-08-08 09:30:00 UTC ]
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Jerusalem's Educational Bookshop has focused on Palestinian literature and nonfiction since its first location opened in 1984. The post Jerusalem’s Educational Bookshop at 39 Years: ‘The Palestinian Point of View’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-07-11 18:34:49 UTC ]
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Ad spending for the top 200 U.S. advertisers showed robust growth, powered my internet companies. Digital media grabbed the lion's share of budgets. Spending is growing this year, but a recession looms. Continue reading at Advertising Age
[ Advertising Age | 2023-06-26 09:45:00 UTC ]
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Ad spending for the 200 biggest U.S. advertisers rose a solid 8% in 2022. Internet companies from Amazon to Ally drove ad spending growth, and digital media grabbed the lion's share of budgets for blue-chip marketers. Budgets could come under pressure amid looming signs of recession. Continue reading at Advertising Age
[ Advertising Age | 2023-06-26 09:45:00 UTC ]
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Religion publishers offer inspiring personal stories and spiritual practices for surviving the deep pain of losses in life. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-23 04:00:00 UTC ]
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Religion publishers offer inspiring personal stories and spiritual practices for surviving the deep pain of losses in life. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-23 04:00:00 UTC ]
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Aspiring chefs from the Pearson School of Culinary Arts cooked 3,000 meals as part of a collaboration that helps culinary students meet their course requirements while helping out at the centre. Continue reading at CBC
[ CBC | 2023-05-21 07:37:00 UTC ]
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CNN reporter and West Baltimore native John Blake wishes he could give a copy of his new memoir to his mother for Mother's Day. Continue reading at Baltimore Sun
[ Baltimore Sun | 2023-05-11 11:00:00 UTC ]
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Long a fixture of checkout queues and newsstand kiosks, the celebrity news publisher The National Enquirer will soon bring its salacious storytelling online for the first time in its 96-year-old history. The publisher, along with its sister sites Globe, National Examiner and The National... Continue reading at AdWeek
[ AdWeek | 2023-04-20 11:59:40 UTC ]
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One of the most common concerns I heard from teachers when I interviewed hundreds of educators for my book, The Teachers: A Year Inside America’s Most Vulnerable, Important Profession, was the negative portrayals of their profession by politicians, certain groups of parents, and on social media.... Continue reading at Literrary Hub
[ Literrary Hub | 2023-04-12 08:52:04 UTC ]
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Nicholas Greco, senior vice president, U.S. sales, Channel Factory The digital advertising industry is increasingly scrutinizing media wastage, and recent numbers highlight the extent of the issue. Next&Co’s annual Digital Media Wastage report revealed that $5.6 billion of digital ad spend... Continue reading at Digiday
[ Digiday | 2023-04-07 15:17:55 UTC ]
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The No. 1 best-selling author still remembers what it was like to be the guest of honor in an empty bookstore. Continue reading at The New York Times
[ The New York Times | 2023-03-30 09:00:17 UTC ]
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In her latest short story collection, White Cat, Black Dog, MacArthur “Genius Grant” fellow Kelly Link reinvents seven fairytales into modern, realist short stories about, for example, an aging billionaire choosing a successor, and a house-sitting gig that goes awry. Link is also the author of... Continue reading at Literrary Hub
[ Literrary Hub | 2023-03-28 08:54:06 UTC ]
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When IPG-owned performance marketing agency Reprise Digital began using a form of the same AI that powers ChatGPT a couple of years ago, it started with a test. The firm pitted its OpenAI-powered copywriting software, Transcribe--paired with human editors--against internal and external teams of... Continue reading at AdWeek
[ AdWeek | 2023-03-15 00:00:00 UTC ]
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