Scrappy isn’t necessarily a word you’d use to describe a publishing company that houses the two best-selling titles on U.S. newsstands, but at Bauer Media Group USA, the company’s mindset is exactly that. Since Steven Kotok joined the organization as CEO in 2016, he has divested its entire celebrity portfolio to focus on its two core assets—Woman’s World and First for Women—in order to increase margins and become a more nimble company that can dominate a market space and wisely invest in new opportunities. In an age when most publishers are pulling back copies from newsstands, focusing on subscriptions or putting their eggs in a digital basket, Kotok is taking advantage of his company’s market position by leaning into single-copy sales, including Bauer's most recent launch: a Walmart-exclusive title. And his company is dedicating more resources into its existing portfolio, with an eye on the future of what Bauer Media USA will become over the next several years. Kotok suggests that so far the new strategy is working, and not only are margins increasing, but advertisers are excited to work with brands who can reliably reach consumers who are willing to pay for content. Data support his claim. Woman’s World, its flagship brand, nearly outsold Meredith’s entire 22-title portfolio with more than 30 million total single-copy sales last year, according to data from the Alliance for Audited Media. And it outsold Hearst and Condé Nast’s entire portfolios combined. But it’s also... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-11-06 16:53:12 UTC ]
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Ikea's parody of Apple marketing -- the ad that gushes over the eternal battery life and instantaneous page loading of the Swedish retailer's ordinary paper catalog -- has gone viral. ("It's not a digital book, or an ebook it's a bookbook.")Created by BBH Asia Pacific for Singapore and... Continue reading at Advertising Age
[ Advertising Age | 2014-09-10 00:00:00 UTC ]
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Multinational publishers know that regional book editions increase their options for selling titles, especially in the education segment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-05 00:00:00 UTC ]
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Launched as digital-first publisher, Lion Forge Comics is not even two years old and is already expanding, adding more licensed and original works, a kids' comics imprint, and now plans to offer print. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-03 00:00:00 UTC ]
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The Seattle giant has started selling print books in Brazil, demanding good metadata and creating better customer service. This move could raise the bar for the rest of the Brazilian book industry. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-08-28 00:00:00 UTC ]
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Merging print and digital operations has been the trend for magazine publishers over the last few years. Bauer Media isn't following it though. The entertainment and teen magazine publisher is launching a digital division, Bauer Xcel Media, with a team of 24 across editorial, technology, design,... Continue reading at Folio Magazine
[ Folio Magazine | 2014-08-28 00:00:00 UTC ]
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Give us your Facebook and Twitter passwords, says Times of India company Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-08-28 00:00:00 UTC ]
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Conde Nast has promoted Vanity Fair VP-Publisher Edward Menicheschi to CMO-president of the Conde Nast Media Group, which sells ad programs spanning the company's brands, effective immediately. Mr. Menicheschi succeeds Lou Cona, who is leaving the company.Mr. Menicheschi was named publisher of... Continue reading at Advertising Age
[ Advertising Age | 2014-08-21 00:00:00 UTC ]
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The seemingly endless summer of Condé Nast corporate and executive activity continued on Aug. 21 with the announcement by four-year president Bob Sauerberg that Edward Menicheschi (pictured) was ending eight years as Vanity Fair VP and publisher to become president and chief marketing officer of... Continue reading at Folio Magazine
[ Folio Magazine | 2014-08-21 00:00:00 UTC ]
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Penske Media Corp., the Los Angeles-based publishing company founded by automotive heir Jay Penske, is acquiring Fairchild Fashion Media's trade magazines from Conde Nast Publications.The sale includes Women's Wear Daily and Footwear News, according to a statement today from the companies."This... Continue reading at Advertising Age
[ Advertising Age | 2014-08-20 00:00:00 UTC ]
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National Geographic is the king of the social media jungle, according to a top 10 list released by Shareablee. The New York-based digital data company has ranked NatGeo as the most effective publisher in the social space for the month of July, with 46.4 million engagements on Facebook, Twitter... Continue reading at AdWeek
[ AdWeek | 2014-08-18 00:00:00 UTC ]
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Sales of the hundreds of paid-for weekly and monthly titles fell 4.4% compared with previous six months, according to latest healthcheck Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-08-15 00:00:00 UTC ]
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Title trails last in music magazine sector, selling fewer than 15,000 copies in first half of year Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-08-14 00:00:00 UTC ]
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For this former editor-turned-production manager, the reassuring drone from the pressroom and the vibration of my office walls were inextricably linked to the profession of newspaper publishing. When my employer idled the presses and tasked me to ove ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-08-13 00:00:00 UTC ]
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Company magazine is to cease print publication. Its owner, Hearst Magazines, is to turn it into a digital-only publication from October 2014.The final print issue of the monthly magazine, which was launched in 1978, will go on sale on 5 September. Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-08-13 00:00:00 UTC ]
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E-book publisher RosettaBooks has signed Ingram Publishers Services to handle its expanding print program. Roestta, which has been dabbling in POD titles for about three years, will distribute its first frontlist hardcover, the business book "Moonshot," through Ingram. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-13 00:00:00 UTC ]
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Out of Print, the film documentary by Vivienne Roumani about the state-of-affairs in the book business and the culture of reading in America circa 2013, is worth seeking out. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-08-08 00:00:00 UTC ]
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News Corp., the global publishing conglomerate chaired by Rupert Murdoch, reaffirmed its commitment to print in the face of ongoing financial pressures that have upended the industry as more readers migrate from paper to digital platforms. "W ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-08-08 00:00:00 UTC ]
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A 1.6% decline in the number of traditionally published print titles in the US last year shows... Continue reading at The Bookseller
[ The Bookseller | 2014-08-05 00:00:00 UTC ]
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Tribune Company has announced a rebranding as Tribune Media Company, following news yesterday that the company would spin off its troubled print publications into Tribune Publishing. The rebranding reflects Tribune's shift from print publication to content, broadcast distribution and digital. ... Continue reading at AdWeek
[ AdWeek | 2014-08-04 00:00:00 UTC ]
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After the BBCs commissioning of Walter, a police comedy drama submitted by ITVs Kevin Lygo under the pseudonym Ruby Solomon, some commissioners are said to be wearily preparing to find out all the names of their rivals kids, so theyre ready in future for scripts by good but unknown writers for... Continue reading at The Guardian
[ The Guardian | 2014-08-03 00:00:00 UTC ]
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