Scrappy isn’t necessarily a word you’d use to describe a publishing company that houses the two best-selling titles on U.S. newsstands, but at Bauer Media Group USA, the company’s mindset is exactly that. Since Steven Kotok joined the organization as CEO in 2016, he has divested its entire celebrity portfolio to focus on its two core assets—Woman’s World and First for Women—in order to increase margins and become a more nimble company that can dominate a market space and wisely invest in new opportunities. In an age when most publishers are pulling back copies from newsstands, focusing on subscriptions or putting their eggs in a digital basket, Kotok is taking advantage of his company’s market position by leaning into single-copy sales, including Bauer's most recent launch: a Walmart-exclusive title. And his company is dedicating more resources into its existing portfolio, with an eye on the future of what Bauer Media USA will become over the next several years. Kotok suggests that so far the new strategy is working, and not only are margins increasing, but advertisers are excited to work with brands who can reliably reach consumers who are willing to pay for content. Data support his claim. Woman’s World, its flagship brand, nearly outsold Meredith’s entire 22-title portfolio with more than 30 million total single-copy sales last year, according to data from the Alliance for Audited Media. And it outsold Hearst and Condé Nast’s entire portfolios combined. But it’s also... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-11-06 16:53:12 UTC ]
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The decision to develop a brand new content management system (CMS) wasn't hard for SAY Media chief technology officer Dave Lerman and his team. Unhappy that existing platforms limited design and ad options, the online publisher decided to delve into a four-year project, dropping upward of $50... Continue reading at AdWeek
[ AdWeek | 2014-10-22 00:00:00 UTC ]
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Bloomberg has placed video at the center of its digital efforts, a strategy that is beginning to pay off for the business publisher. The post Inside Bloomberg Media’s digital video business appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-10-22 00:00:00 UTC ]
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Amazon KDP's bestselling author of all time, Barbara Freethy, has started a new imprint to oversee publication of her books in print formats. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-15 00:00:00 UTC ]
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New numbers from Nielsen Books & Consumer show that ebook sales were outsold by both hardcovers and paperbacks in the first half of 2014. The post Print Continues to Outsell Digital During First Half of 2014 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-15 00:00:00 UTC ]
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Amazon KDP's top selling author of all time, Barbara Freethy, has started a new imprint to oversee publication of her works in print formats. Hyde Street Press, part of Freethy’s Fog City Publishing company, will have its titles distributed by Ingram Publisher Services. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-15 00:00:00 UTC ]
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With the November 4 publication of the next Diary of a Wimpy Kid book, 'The Long Haul,' Jeff Kinney's series will surpass 150 million copies in print worldwide. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-09 00:00:00 UTC ]
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In the first half of 2014, according to a Nielsen Books & Consumer survey, print book sales were more than twice those of digital. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-10-09 00:00:00 UTC ]
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When it comes to U.S. mobile ad budgets for telecommunications companies, 77 percent of the spending is in video and rich media, according to Vdopia's latest cross-client study. The Silicon Valley-based mobile ad network has a reach of approximately 330 million consumers and counts AT&T,... Continue reading at AdWeek
[ AdWeek | 2014-10-09 00:00:00 UTC ]
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Bloomberg may be building its digital footprint, but it's still taking some design cues from print. The post Should publishers take Web design cues from print? appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-10-07 00:00:00 UTC ]
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Disney announced a three million copy first print run for 'The Blood of Olympus' by Rick Riordan, the fifth and final installment in the author's Heroes of Olympus series. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-03 00:00:00 UTC ]
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When is a print advertorial a native ad? The Washington Post published an ad for Shell in Thursday’s print edition that it’s touting as its first native ad in print. Shell used the ad, which ran on A13, to tell readers about the w ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-10-03 00:00:00 UTC ]
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Mans photo published in front-page stories on Abdul Numan Haider, shot dead by police after allegedly stabbing two officers Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-09-26 00:00:00 UTC ]
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The 16-24 generation is still firmly in favour of print books, new research shows, with 73%... Continue reading at The Bookseller
[ The Bookseller | 2014-09-25 00:00:00 UTC ]
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Two of the first ever books to be printed in Scotland have been bought from private ownership by the National Library of Scotland. Continue reading at BBC News
[ BBC News | 2014-09-24 00:00:00 UTC ]
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Millennial Media has acquired mobile ad exchange Nexage for $107.5 million in cash and stock to boost its programmatic offerings. Under the deal, Nexage’s real-time bidding tools and mobile Web and app inventory across publishers will be used to build out Millennial’s automated media buying and... Continue reading at AdWeek
[ AdWeek | 2014-09-23 00:00:00 UTC ]
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Love it or hate it, you can't deny that Apple is a phenomenally successful company. But how has it managed to achieve this from a business that started in a garage? Mostly it hasn’t been by innovation but by taking technology that already existed and turning it into the devices that people want... Continue reading at Betanews
[ Betanews | 2014-09-18 00:00:00 UTC ]
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Medium now has Substance. The popular publishing platform recently started hosting Substance, a new student publication at Mt. San Antonio College that doubles as a totally reinvented version of The Mountaineer campus newspaper. It is the first ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-09-16 00:00:00 UTC ]
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The direct-to-consumer ebook platform specializing in ebook special sales, is partnering with Forest Incentives, a public media distribution vendor, to provide bulk orders of bestselling ebooks to public radio and TV stations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-16 00:00:00 UTC ]
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Google has added one more to its growing collection of packaged-goods marketing executives -- Julie Eddleman, who was the top U.S. media executive of the biggest U.S. advertising spender, Procter & Gamble Co.Jodi Allen, VP-North America brand of P&G and Ms. Eddleman's boss, has assumed... Continue reading at Advertising Age
[ Advertising Age | 2014-09-12 00:00:00 UTC ]
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Polis Books, which was launched in late 2013 by novelist Jason Pinter, is a digital-first publishing venture driven by a combination of traditional publishing experience and new media savvy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-12 00:00:00 UTC ]
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