Scrappy isn’t necessarily a word you’d use to describe a publishing company that houses the two best-selling titles on U.S. newsstands, but at Bauer Media Group USA, the company’s mindset is exactly that. Since Steven Kotok joined the organization as CEO in 2016, he has divested its entire celebrity portfolio to focus on its two core assets—Woman’s World and First for Women—in order to increase margins and become a more nimble company that can dominate a market space and wisely invest in new opportunities. In an age when most publishers are pulling back copies from newsstands, focusing on subscriptions or putting their eggs in a digital basket, Kotok is taking advantage of his company’s market position by leaning into single-copy sales, including Bauer's most recent launch: a Walmart-exclusive title. And his company is dedicating more resources into its existing portfolio, with an eye on the future of what Bauer Media USA will become over the next several years. Kotok suggests that so far the new strategy is working, and not only are margins increasing, but advertisers are excited to work with brands who can reliably reach consumers who are willing to pay for content. Data support his claim. Woman’s World, its flagship brand, nearly outsold Meredith’s entire 22-title portfolio with more than 30 million total single-copy sales last year, according to data from the Alliance for Audited Media. And it outsold Hearst and Condé Nast’s entire portfolios combined. But it’s also... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-11-06 16:53:12 UTC ]
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By Jim Anderson To those steeped in the traditions of the publishing business, it may sound a bit odd to talk about the maturation of social media, which in many ways is still in its infancy. Yet social media is... Continue reading at Publishing Executive
[ Publishing Executive | 2014-08-01 00:00:00 UTC ]
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Scout Media, a men's sports and lifestyle digital publisher, has appointed Ross Levinsohn to executive chairman, the company's CEO James Heckman announced. Levinsohn served as CEO of Guggenheim Digital Media, which has recently been renamed Guggenheim Entertainment Media, for 18 months before... Continue reading at AdWeek
[ AdWeek | 2014-08-01 00:00:00 UTC ]
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"Horton and the Kwuggerbug and More Lost Stories" by Dr. Seuss will hit bookstores September 9th. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-08-01 00:00:00 UTC ]
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Evernote users can import their notes into FastPencil and create an ebook or PDF that can be distributed through all the major ebook retail platforms. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-31 00:00:00 UTC ]
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A 19-year-old student from Kent has landed a publishing deal for a book that she wrote while studying for her A Levels. Continue reading at BBC News
[ BBC News | 2014-07-29 00:00:00 UTC ]
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Facebook has smashed all estimates in its earnings and revenue report this week, largely thanks to its robust mobile ad business. The results slapped down any niggling doubts among critics about the social network's ability to transform itself from a simple communication website to a... Continue reading at Betanews
[ Betanews | 2014-07-25 00:00:00 UTC ]
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Mighty Media Inc.,a Minneapolis packaging, production, and interactive company, has, as of July 1, made Scarletta, which publishes books primarily for the children's market, a division of Mighty Media. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-23 00:00:00 UTC ]
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BitLit has landed a deal with the publisher to allow readers to get their print books into an ebook format. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-07-23 00:00:00 UTC ]
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Target wants to prove that traditional media like print and TV can drive e-commerce sales, highlighted in its new back-to-school marketing push. Target is launching a mobile app that works with the retailer’s fall print catalog to trigger sales for its Room Essentials collection, aimed at... Continue reading at AdWeek
[ AdWeek | 2014-07-22 00:00:00 UTC ]
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Even if you aren’t one of those people worried about media consolidation — there are many in that number — the big bolt of lightning last week that pierced a summer of ennui in entertainment and publishing news was hard ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-07-21 00:00:00 UTC ]
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HarperCollins has signed world rights for the literary work of Eric Rücker Eddison, often... Continue reading at The Bookseller
[ The Bookseller | 2014-07-18 00:00:00 UTC ]
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Belinda Bauer has won the £3,000 Theakstons Old Peculier Crime Novel of the Year award for... Continue reading at The Bookseller
[ The Bookseller | 2014-07-17 00:00:00 UTC ]
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Publisher says it would fight any measure that restricted free speech amid furore over new security lawsAustralias biggest newspaper publisher and the media union have warned the government against elements of a planned new national security bill that could allow journalists to be jailed for... Continue reading at The Guardian
[ The Guardian | 2014-07-17 00:00:00 UTC ]
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I-5 Publishing is adding to its portfolio of pet brands by purchasing Dogster and Catster from Say Media. Terms weren't disclosed. Continue reading at Folio Magazine
[ Folio Magazine | 2014-07-16 00:00:00 UTC ]
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Adams Publishing Group, LLC announced that it has purchased the assets of Huckle Media LLC located in southern Minnesota, according to John Cribb, Cribb, Greene & Associates who represented the Huckle family in the transaction. The acquisition ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-07-14 00:00:00 UTC ]
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Despite torrential rains, the first Chicago Independent Bookstore Day on July 12 was a huge success that exceeded all expectations, participating indie booksellers told PW. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-14 00:00:00 UTC ]
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Publisher Bragelonne has found extraordinary success selling what others in France might deign to be untouchable, including fantasy, romance, and ebooks. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-07-11 00:00:00 UTC ]
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The success of John Green and Veronica Roth has lifted the children's market in the USA to a... Continue reading at The Bookseller
[ The Bookseller | 2014-07-10 00:00:00 UTC ]
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Welcome to a special educational series about digital printing solutions and technology. Here, we look at the value proposition of digital printing, and take stock of the current thoughts and practices in the publishing industry in implementing a hybrid printing program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-08 00:00:00 UTC ]
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According to a new survey conducted by Hewlett Packard, 78% of college students prefer to use both print and digital textbooks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-08 00:00:00 UTC ]
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