When Less is Actually More: Behind Bauer Media’s Print Success

Scrappy isn’t necessarily a word you’d use to describe a publishing company that houses the two best-selling titles on U.S. newsstands, but at Bauer Media Group USA, the company’s mindset is exactly that. Since Steven Kotok joined the organization as CEO in 2016, he has divested its entire celebrity portfolio to focus on its two core assets—Woman’s World and First for Women—in order to increase margins and become a more nimble company that can dominate a market space and wisely invest in new opportunities. In an age when most publishers are pulling back copies from newsstands, focusing on subscriptions or putting their eggs in a digital basket, Kotok is taking advantage of his company’s market position by leaning into single-copy sales, including Bauer's most recent launch: a Walmart-exclusive title. And his company is dedicating more resources into its existing portfolio, with an eye on the future of what Bauer Media USA will become over the next several years. Kotok suggests that so far the new strategy is working, and not only are margins increasing, but advertisers are excited to work with brands who can reliably reach consumers who are willing to pay for content. Data support his claim. Woman’s World, its flagship brand, nearly outsold Meredith’s entire 22-title portfolio with more than 30 million total single-copy sales last year, according to data from the Alliance for Audited Media. And it outsold Hearst and Condé Nast’s entire portfolios combined. But it’s also... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-11-06 16:53:12 UTC ]
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'There's only one IPC Media' - it's the magazine publisher's new song

They're singing a new slogan in the London headquarters of the UK's leading magazine publisher: "There's only one IPC."IPC Media's chief executive Marcus Rich has announced an internal restructure that does away with the company's current divisions (connect, inspire and southbank, since you... Continue reading at The Guardian

[ The Guardian | 2014-06-20 00:00:00 UTC ]
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Gulfshore Media Buys Venice Magazine

Gulfshore Media is adding Venice Magazine to its portfolio of city and regional titles in Central Florida. Terms weren't disclosed. Continue reading at Folio Magazine

[ Folio Magazine | 2014-06-20 00:00:00 UTC ]
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You’d have to be crazy to start a media company, right?

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[ Digiday | 2014-06-20 00:00:00 UTC ]
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'Hard Choices' Print Sales Top 85,000 in First Week

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[ Publishers Weekly | 2014-06-18 00:00:00 UTC ]
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Wiley sees print sales drop in 2014

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[ The Bookseller | 2014-06-17 00:00:00 UTC ]
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News Corp and Mail Online plagiarism spat goes to Cannes Lions festival | Media Monkey

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[ The Guardian | 2014-06-17 00:00:00 UTC ]
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Zoe Sugg's YouTube success wins her two-book deal for novels

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[ The Guardian | 2014-06-17 00:00:00 UTC ]
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Editor in Chief Craig Marks: Print 'Stands in the Way of Where Spin Needs to Be'

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[ AdWeek | 2014-06-17 00:00:00 UTC ]
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Media Monkeys Diary: BBC traitors, the Sun, John Ryley and Robert Peston

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[ The Guardian | 2014-06-15 00:00:00 UTC ]
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[ The Bookseller | 2014-06-09 00:00:00 UTC ]
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[ The Guardian | 2014-06-06 00:00:00 UTC ]
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E-books to outsell print by 2018

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[ BBC World | 2014-06-04 00:00:00 UTC ]
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Lachlan Murdoch accuses Australian rival publishers of 'giving up on print'

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[ The Guardian | 2014-06-04 00:00:00 UTC ]
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[ The Guardian | 2014-06-04 00:00:00 UTC ]
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[ The Bookseller | 2014-06-02 00:00:00 UTC ]
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As questions continue to swirl about Hillary Clinton’s potential run for the presidency in 2016, her still-unpublished book, "Hard Choices" (Simon & Schuster), was the most buzzed about title on social media in May. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
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Spanfeller Media Group Launches TV Series

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[ Folio Magazine | 2014-05-07 00:00:00 UTC ]
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Judith Kerr: E-books will not replace print for children

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[ The Bookseller | 2014-05-06 00:00:00 UTC ]
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