Scrappy isn’t necessarily a word you’d use to describe a publishing company that houses the two best-selling titles on U.S. newsstands, but at Bauer Media Group USA, the company’s mindset is exactly that. Since Steven Kotok joined the organization as CEO in 2016, he has divested its entire celebrity portfolio to focus on its two core assets—Woman’s World and First for Women—in order to increase margins and become a more nimble company that can dominate a market space and wisely invest in new opportunities. In an age when most publishers are pulling back copies from newsstands, focusing on subscriptions or putting their eggs in a digital basket, Kotok is taking advantage of his company’s market position by leaning into single-copy sales, including Bauer's most recent launch: a Walmart-exclusive title. And his company is dedicating more resources into its existing portfolio, with an eye on the future of what Bauer Media USA will become over the next several years. Kotok suggests that so far the new strategy is working, and not only are margins increasing, but advertisers are excited to work with brands who can reliably reach consumers who are willing to pay for content. Data support his claim. Woman’s World, its flagship brand, nearly outsold Meredith’s entire 22-title portfolio with more than 30 million total single-copy sales last year, according to data from the Alliance for Audited Media. And it outsold Hearst and Condé Nast’s entire portfolios combined. But it’s also... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-11-06 16:53:12 UTC ]
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Active Interest Media (AIM) has promoted Patricia Fox (pictured) to executive vice president of operations for the enthusiast consumer magazine and events publisher. Continue reading at Folio Magazine
[ Folio Magazine | 2014-03-26 00:00:00 UTC ]
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As print advertising revenue erodes for the consumer magazine industry as a whole, there are titles finding success catering to pockets of readers. Continue reading at Folio Magazine
[ Folio Magazine | 2014-03-21 00:00:00 UTC ]
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North Korean dictators Kim Jong-Il and Kim Il-Sung were credited with writing children's books featuring thinly veiled metaphors for North Korean political theory. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-03-14 00:00:00 UTC ]
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It wasn't too long ago that print was considered the center of the wheel from which all other product platforms sprang out of. That's still the case for most traditional publishers, but the newer product platforms are where all the action is now. Continue reading at Folio Magazine
[ Folio Magazine | 2014-03-13 00:00:00 UTC ]
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Print these days is a medium of diminishing returns. There are pockets of brands where print revenues are increasing, but physical magazines are largely now kept around as a sometimes-important part of an integrated buy. And many executives have written off any notion of a return to print-based... Continue reading at Folio Magazine
[ Folio Magazine | 2014-03-12 00:00:00 UTC ]
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This past weekend, with an emphasis on education and bookseller and author togetherness, GABBS & SIBA’s show in the Springtime was a success. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-11 00:00:00 UTC ]
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Digital publishers like Politco, Pitchfork, and Pando are reworking their online brands for print, a medium that they were supposed to replace.The post Why so many digital publishers are flocking back to print appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-03-10 00:00:00 UTC ]
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HBO's hit new show has catapulted a 100-year-old short-story collection onto the bestseller lists.A collection of strange art nouveau stories by American author Robert W. Chambers, The King in Yellow has gone virtually unread for most of the past century. The first half of the book is made up of... Continue reading at Fast Company
[ Fast Company | 2014-03-07 00:00:00 UTC ]
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Veteran publishing executive Jack Griffin will be CEO of Tribune Publishing, which is being spun off from Tribune Co. Times Publisher Eddy Hartenstein will chair the board in a non-executive role.Veteran publishing executive Jack Griffin has been named chief executive of the new Tribune... Continue reading at Los Angeles Times
[ Los Angeles Times | 2014-03-07 00:00:00 UTC ]
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Time Inc. has raided the digital world to land a new publisher for Fortune magazine, naming Eric Danetz to the post on Friday. Mr. Danetz had been chief revenue officer at Defy Media, the web video and branded entertainment company created when Break Media and Alloy Digital merged last fall.The... Continue reading at Advertising Age
[ Advertising Age | 2014-03-07 00:00:00 UTC ]
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US current affairs magazine Newsweek relaunches its print edition just months after being bought over by digital news company IBT Media. Continue reading at BBC News
[ BBC News | 2014-03-07 00:00:00 UTC ]
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Heavy Metal Magazine has been purchased by two show-biz veterans who have an ambitious plan to relaunch it. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-05 00:00:00 UTC ]
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News websites and online publishers saw advertising soar 18 per cent in Britain last year, fuelling hopes that digital growth has reached a long-awaited tipping point where it will offset print decline. Figures from the Association of Online Publi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-03-05 00:00:00 UTC ]
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F+W Media Inc. and the Germany-based Hubert Burda Media have entered into a 50-50 joint venture to run the brand Burda Style in the U.S. and Canada, as well as the U.K. digital activities of Burda Style. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-03 00:00:00 UTC ]
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Books-A-Million’s three-month experiment with the print-on-demand Espresso Book Machine has been a success, but the country’s second largest bookstore chain is not yet ready to take the program beyond the two locations that have been operating EBMs since last November. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-01 00:00:00 UTC ]
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NEWARK — Gannett Publishing Services will cease printing operations at The Advocate’s plant downtown during 2014, the company told employees Thursday. All production work for The Advocate and numerous other daily and weekly newsp ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-02-27 00:00:00 UTC ]
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This year's NewFronts could be confused for OldFronts.Along with the NewFronts' six founding partners -- DigitasLBi, AOL, Yahoo, Hulu, Microsoft and Google -- the official 2014 lineup will again increase the presence of traditional media companies, with Time Inc. and The New York Times joining... Continue reading at Advertising Age
[ Advertising Age | 2014-02-25 00:00:00 UTC ]
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The Gunn Media business will be "well cared for", as its director Ali Gunn would have... Continue reading at The Bookseller
[ The Bookseller | 2014-02-24 00:00:00 UTC ]
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With ebooks and print-on-demand, readers never again have to want for a much loved, long forgotten, or previously unpublished book from a cherished writer. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-02-21 00:00:00 UTC ]
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Currently soliciting crowdfunding, scheme hopes to transpose website's 2.6bn words onto paper for touring exhibitionIt would run to over a million pages, featuring more than four million articles by 20 million volunteers: an "record-breaking" new project to turn Wikipedia into 1,000 books has... Continue reading at The Guardian
[ The Guardian | 2014-02-20 00:00:00 UTC ]
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