Print these days is a medium of diminishing returns. There are pockets of brands where print revenues are increasing, but physical magazines are largely now kept around as a sometimes-important part of an integrated buy. And many executives have written off any notion of a return to print-based revenue levels pre-recession. The action and, naturally, investment are in digital, mobile and events. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2014-03-12 00:00:00 UTC ]