Print: A Shorter-Term Bet?

Print these days is a medium of diminishing returns. There are pockets of brands where print revenues are increasing, but physical magazines are largely now kept around as a sometimes-important part of an integrated buy. And many executives have written off any notion of a return to print-based revenue levels pre-recession. The action and, naturally, investment are in digital, mobile and events. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2014-03-12 00:00:00 UTC ]
News tagged with: #diminishing returns

Other Publishing stories related to: 'Print: A Shorter-Term Bet?'


Print: A Shorter-Term Bet?

Print these days is a medium of diminishing returns. There are pockets of brands where print revenues are increasing, but physical magazines are largely now kept around as a sometimes-important part of an integrated buy. And many executives have written off any notion of a return to print-based... Continue reading at Folio Magazine

[ Folio Magazine | 2014-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #diminishing returns


Major Publishers Bet on Power of Print Ads with Money-Back Guarantee

"We know magazines work and we're willing to put our money where our mouth is," Meredith's Britta Cleveland tells Folio:. The post Major Publishers Bet on Power of Print Ads with Money-Back Guarantee appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print ads


Why This Media Startup is Betting On Print Newspapers

Most of America’s magazines are based in New York City, which houses media giants like Conde Nast and Time Inc. But it always struck Douglas McGray, a journalist who has contributed to the New York Times Magazine and the New Yorker, as a bi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print newspapers #conde nast


America’s Test Kitchen Bets On Print

With his trademark bowtie and button-down shirt, Christopher Kimball, founder of America’s Test Kitchen, doesn’t look like a gambler. Yet he publishes magazines without advertising, charges for recipes while his competitors give them away, and produces dependable cookbooks for the home cook in a... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishes magazines #home cook


The Rundown: Google AMP has short-term appeal but potential long-term costs

Publishers, still smarting from blows inflicted by Facebook and its ever-changing news feed, have found some comfort in the warm embrace of Google. The post The Rundown: Google AMP has short-term appeal but potential long-term costs appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google amp


Printing in Hong Kong & China 2017: Retooling the Hong Kong and China Print Business

It has come to this: fast turnaround, great pricing, and best quality—the propositions defining the modern print manufacturing industry—are no longer enough to attract publishers. In fact, suppliers offering just those basics are considered average, run-of-the-mill players. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hong kong


Printing in Hong Kong & China 2017: Outsourcing Print

In this age of email and WhatsApp (or WeChat in China), getting books manufactured overseas is more about ensuring wifi connectivity than battling time zone difference. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-08-25 00:00:00 UTC ]
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The latest bid to keep print relevant: Hearst offers print-to-digital targeting

Print magazines have struggled to compete with the rise of digital media and the specific audience targeting it affords. But now, Hearst is touting its ability to retarget print subscribers on their online journeys, starting with a campaign for Toyota Prius campaign. It won't necessarily make... Continue reading at Digiday

[ Digiday | 2016-05-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #legacy publishers #latest bid #print magazines #publisher hopes


Reinventing Book Printing: Digital Printing for Every Stage in a Book’s Life

Multinational publishers know that regional book editions increase their options for selling titles, especially in the education segment. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital printing #multinational publishers #selling titles #education segment


Printing in Hong Kong 2013: What’s Hot in the Printing Industry

No one can accuse the print manufacturing industry of standing still. Every now and then, a major revolution or innovation would shake it up and get everybody guessing and thinking. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-16 00:00:00 UTC ]
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Find Cost Efficiency Adapting Printing To Today's Realities: Digital Printing in 2012

The book publishing industry is dealing with two conflicting trends at the moment: the number of individual titles produced continues to rise while the number of print units sold continues to fall. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-10-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital printing


The Age of Digital Printing: Printing and Paper 2012

Digital print production has long been heralded for its ability to offer publishers the capability to economically produce books as needed and in smaller quantities than traditional offset printing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital printing #offer publishers


HP takes print away from town for seven days, laughs at 'print is dead' claim

With ebooks and digital subscription of magazines and newspapers becoming the new hot, many are sending off the message that print is gradually losing or has even already lost to its digital counterpart, while others argue that print is far from dead. Needless to say, being one of the leading... Continue reading at Engadget

[ Engadget | 2012-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #guggenheim museum


BMI Report Examines Book Printing in 2024

The Book Manufacturers Institute’s annual state of the industry report sees manufacturing returning to a more normal business pattern in 2024, with digital printing playing a larger role in making the manufacturing process more efficient. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-23 04:00:00 UTC ]
More news stories like this | News stories tagged with: #annual state


Circana BookScan on March 2024: US Print Books 2 Percent Under 2023

The Circana BookScan analysis of the US print market in March shows that Q1 2024 was 15 percent ahead of where it was in 2019. The post Circana BookScan on March 2024: US Print Books 2 Percent Under 2023 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-04-16 20:56:31 UTC ]
More news stories like this | News stories tagged with: #circana bookscan #print market #bookscan


Barry Diller Bets on Media Veterans to Turn Around The Daily Beast

The former Disney executive Ben Sherwood and Joanna Coles, the former Hearst content chief, are being given a minority stake in the digital tabloid. Continue reading at The New York Times

[ The New York Times | 2024-04-15 13:00:12 UTC ]
More news stories like this | News stories tagged with: #daily beast #joanna coles #minority stake #hearst


With Nonfiction Soft, Print Book Sales Fell 1.7% in First Quarter

Led by books by Sarah J. Maas and Rebecca Yarros, fiction sales were up in the first quarter this year, but nonfiction declines resulted in a 1.7% drop in total unit sales of print books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-09 04:00:00 UTC ]
More news stories like this | News stories tagged with: #print books #rebecca yarros #fiction sales #print book


Sports Illustrated to continue print editions under reported 10-year deal with new publisher

Months after mass layoffs threatened its future, Sports Illustrated will resume publishing after its owner reached a new rights deal with digital media company Minute Media. Continue reading at CBC

[ CBC | 2024-03-18 17:12:26 UTC ]
More news stories like this | News stories tagged with: #sports illustrated #rights deal #digital media


Sports Illustrated’s Employees Are Told Print Edition Will Close in May

Its operators made a newsroom announcement, but the outcome is uncertain since the owner has signaled it wants the magazine to endure. Continue reading at The New York Times

[ The New York Times | 2024-03-14 21:44:26 UTC ]
More news stories like this | News stories tagged with: #sports illustrated #print edition


February Print Sales Dipped 0.5%

Unit sales of print books dipped 0.5% in February compared to February 2023, at outlets that report to Circana BookScan. Kristin Hannah's 'The Women' was the top seller in the month, followed by Laura Nowlin's 'If Only I Had Told Her' and Sarah J. Maas's 'A Court of Thorns and Roses.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #february compared #circana bookscan #kristin hannah #top seller #print sales