Scrappy isn’t necessarily a word you’d use to describe a publishing company that houses the two best-selling titles on U.S. newsstands, but at Bauer Media Group USA, the company’s mindset is exactly that. Since Steven Kotok joined the organization as CEO in 2016, he has divested its entire celebrity portfolio to focus on its two core assets—Woman’s World and First for Women—in order to increase margins and become a more nimble company that can dominate a market space and wisely invest in new opportunities. In an age when most publishers are pulling back copies from newsstands, focusing on subscriptions or putting their eggs in a digital basket, Kotok is taking advantage of his company’s market position by leaning into single-copy sales, including Bauer's most recent launch: a Walmart-exclusive title. And his company is dedicating more resources into its existing portfolio, with an eye on the future of what Bauer Media USA will become over the next several years. Kotok suggests that so far the new strategy is working, and not only are margins increasing, but advertisers are excited to work with brands who can reliably reach consumers who are willing to pay for content. Data support his claim. Woman’s World, its flagship brand, nearly outsold Meredith’s entire 22-title portfolio with more than 30 million total single-copy sales last year, according to data from the Alliance for Audited Media. And it outsold Hearst and Condé Nast’s entire portfolios combined. But it’s also... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-11-06 16:53:12 UTC ]
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Is an all-digital library just the 21st-century update of the traditional library? Or a free database and ebook service with better branding? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-22 00:00:00 UTC ]
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The Hope Waddell Training Institution, a school in Nigeria founded in 1895 by Presbyterian missionaries, is laying claim to have set up Africa's oldest press. But could it be so?Hope Waddell, in Calabar, Cross River State, had a functioning printing press from 1903, initially to serve the school... Continue reading at The Guardian
[ The Guardian | 2014-01-20 00:00:00 UTC ]
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The Pew survey found that e-reading increased as well but that more adults read a print book in 2013 than in the previous year. 'Print remains the foundation of Americans’ reading habits,' the report stated. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-01-18 00:00:00 UTC ]
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E-books are rising in popularity, but according to the Pew Research Center, print remains the foundation of Americans’ reading habits. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-16 00:00:00 UTC ]
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New research by the Pew Internet and American Life Project shows that the percentage of American adults who read an ebook in the past year has risen to 28 percent, up from 23 percent in 2012. Yet the tree book isn't dead yet, at least in the popularity sense, as the results show most ebook... Continue reading at Betanews
[ Betanews | 2014-01-16 00:00:00 UTC ]
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O’Reilly Media is using this year’s DBW to launch Atlas, a new online service aimed at streamlining the workflow in digital publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-15 00:00:00 UTC ]
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Delegation from the World Association of Newspapers and News Publishers will investigate press regulationAn "unprecedented" press freedom mission to Britain by the World Association of Newspapers and News Publishers (WAN-IFRA) begins today.Representatives of the organisation are holding a series... Continue reading at The Guardian
[ The Guardian | 2014-01-15 00:00:00 UTC ]
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Publisher of enthusiast consumer content Evolve Media, LLC has lured Geoff Schiller from his position as Hearst Digital Media’s chief sales officer to join the company as chief revenue officer. Continue reading at Folio Magazine
[ Folio Magazine | 2014-01-14 00:00:00 UTC ]
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A limited edition of Chang-Rae Lee's On Such A Full Sea turns typography into a sculpture.It was only a matter of time: the first 3-D printed book cover has arrived. Published by Riverhead Books on Tuesday, a limited edition of Chang-Rae Lee's novel On Such a Full Sea features a white slipcover... Continue reading at Fast Company
[ Fast Company | 2014-01-13 00:00:00 UTC ]
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The Telegraph Media Group made more than £60m last year, The Guardian can reveal. It is the third successive year that the company has managed to increase its operating profit.TMG is expected to report what amounts to a record figure formally in the spring when it files its accounts for the full... Continue reading at The Guardian
[ The Guardian | 2014-01-10 00:00:00 UTC ]
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In the world of print magazines, fashion remains a stalwart.Top fashion titles such as Vogue, Glamour, Marie Claire, Harper's Bazaar, Elle, InStyle and People StyleWatch all finished 2013 with growth in print ad pages, according to the Publishers Information Bureau, which released its end of... Continue reading at Advertising Age
[ Advertising Age | 2014-01-10 00:00:00 UTC ]
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Unit sales of print books fell 4% in the first week of 2014 compared to the week ended Jan. 6, 2013, at outlets that report to Nielsen BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-10 00:00:00 UTC ]
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JP Martin's much-loved but unavailable stories have been recovered for the rest of us by one courageous readerLet joy be unconfined! Almost seven years ago, I bewailed the loss of Uncle, the wealthy, purple-clad elephant with the BA whose surreal adventures, superbly illustrated by Quentin... Continue reading at The Guardian
[ The Guardian | 2014-01-10 00:00:00 UTC ]
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Advertising Age, the trade publication introduced in 1930, announced Monday that it would publish its print edition every other week rather than weekly. The magazine, the largest publication in the ad trade field, will publish 25 issues in 2014, ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-01-07 00:00:00 UTC ]
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The Guardian's flagship summit convenes in March 2014, bringing together media and technology companies from across the world to discuss the creative and commercial future of mediaChanging Media Summit 2014Disruption to disruptor: taking control of your digital strategyDay one - 18th March... Continue reading at The Guardian
[ The Guardian | 2014-01-06 00:00:00 UTC ]
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Sales of printed books fell by £98m last year - down 6.5% on 2012, figures show. Continue reading at BBC News
[ BBC News | 2014-01-06 00:00:00 UTC ]
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Many digital publishers have placed it at the heart of their business strategy - but there are concerns over transparencyIn 1917, the American Federal Trade Commission settled a case with the Muensen Speciality Co., over an ad for its vacuum cleaner, which it presented as a favourable newspaper... Continue reading at The Guardian
[ The Guardian | 2014-01-05 00:00:00 UTC ]
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The world of traditional media suffered so many earthquakes in 2013—Time Inc. getting set to spin off from Time Warner, The Washington Post selling for a song, New York magazine announcing the end of its weekly status—that one could be forgiven for thinking the sky will fall on the industry in... Continue reading at Crains New York
[ Crains New York | 2014-01-05 00:00:00 UTC ]
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The value of the printed book market fell by £98m in 2013, Nielsen BookScan data reveals.... Continue reading at The Bookseller
[ The Bookseller | 2014-01-03 00:00:00 UTC ]
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Sales of print books through outlets that report to Nielsen BookScan’s retail & club channel fell 2.5%, to 501.6 million units, in 2013, compared to 2012. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-03 00:00:00 UTC ]
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