Virtual reality enthusiasts often say gaming will be the first big use for those odd-looking headsets that project you into imaginary worlds. They got a boost this week when Sony said it will start selling virtual reality goggles that pair with its PlayStation console for $399 -- less than rival products.Even so, the world's best video game makers, Activision Blizzard, EA, and Ubisoft -- independent publishers that unlike Sony make only games instead of consoles and games -- aren't rushing into to the space.They're waiting for a critical mass of users to buy headsets, and for the technology to improve and eliminate the pesky problem of motion sickness. The costs need to come down too: Facebook's Oculus Rift headset costs $629 and HTC's Vive $829. But as Gadfly's Tim Culpan has pointed out, both require users to own a powerful PC, so the real cost is even higher. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-03-19 00:00:00 UTC ]
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Facebook is taking the wraps off its mobile ad network after saying the early results helped lead to big gains for apps like Shazam and game makers like Glu Mobile, the developer behind Kim Kardashian: Hollywood. The company said today that the Facebook Audience Network is now open to all... Continue reading at AdWeek
[ AdWeek | 2014-10-07 00:00:00 UTC ]
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Specs Who LeVar Burton Age 57 Claim to fame Emmy-winning actor (Roots, Star Trek: The Next Generation); host and producer of Reading Rainbow; author of the children’s book The Rhino Who Swallowed a Storm (available Oct. 7) Base Los Angeles Twitter @levarburton What’s the first information you... Continue reading at AdWeek
[ AdWeek | 2014-10-06 00:00:00 UTC ]
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In a year in which four publishers closed, paused, or slimmed down their fiction lists, members of the American Christian Fiction Writers held their annual conference Sept. 25-27 in St. Louis to honor their best, talk shop, and see who was still standing, though all agreed there are still... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-30 00:00:00 UTC ]
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Ad page declines. Newsstand woes. Distribution messes. Postage increases. Digital growth. It's no secret that audience development and circulation practices have been faced with a monumental set of challenges recently. As print becomes a smaller part of publishers' bottom lines, the role of... Continue reading at Folio Magazine
[ Folio Magazine | 2014-09-30 00:00:00 UTC ]
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Online retailers and publishers are pushing back against Facebook Inc. FB -0.20% 's efforts to track users across the Internet, fearing that the data it vacuums up to target ads will give the social network too much of an edge. Web traffic exp ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-09-24 00:00:00 UTC ]
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Sony Pictures Entertainment has tapped Ryan Doherty for the newly created role of v-p, literary development. Doherty, who will be based in New York City, will be tasked with, per SPE, "pursuing book-to-film-and-television opportunities." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-04 00:00:00 UTC ]
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Activision creates and publishes a small group of blockbuster video games aimed at mainstream consumers. The world's largest game publishing company handles some of gaming's most culturally impactful titles: the Call of Duty franchise, this year's... Continue reading at Engadget
[ Engadget | 2014-08-14 00:00:00 UTC ]
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HarperCollins UK's June virtual Romance Festival was a success; this week SF publisher Gollancz is hosting a festival combining online Q&As with real life events. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-08-13 00:00:00 UTC ]
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Hearst says October edition will be final print issue, adding that it was too soon to say whether jobs would be affectedCompany magazine, the monthly Hearst UK glossy aimed at younger women, will cease print publication after 36 years in September and go online-only.Hearst announced on Wednesday... Continue reading at The Guardian
[ The Guardian | 2014-08-13 00:00:00 UTC ]
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Lindsey Kelk a the bestselling British Chick-Lit author and participated in HarperCollins' virtual Romance Festival. Here she reflects on the experience. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-08-13 00:00:00 UTC ]
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Sierra Entertainment is one of those legendary companies from the '90s that died somewhere in the past decade of industry consolidation. See also: LucasArts, Mythic, Midway, Neversoft, et al. Known primarily for the "Quest" series of adventure games—King's Quest, Police Quest, Space Quest—and... Continue reading at PC World
[ PC World | 2014-08-08 00:00:00 UTC ]
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Programmatic has become a universal buzzword for automated advertising technology. But it's a blanket term used to describe a lot of digital advertising solutions. What's more, many still see it as a cookie-based technology that allows publishers to move cheap, remnant inventory quickly and... Continue reading at Folio Magazine
[ Folio Magazine | 2014-08-08 00:00:00 UTC ]
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The book, 'The Ice Dragon,' appears to be set in the 'Game of Thrones' fictional universe. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-08-06 00:00:00 UTC ]
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The book, 'The Ice Dragon,' appears to be set in the 'Thrones' fictional universe. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-08-06 00:00:00 UTC ]
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Evangelia Avloniti reports on the on struggle to sustain the Thessaloniki Book Fair, a vital connection between Greek publishers and the rest of the world. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-07-30 00:00:00 UTC ]
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The publisher is reportedly in talks with the e-commerce giant, sparking speculation as to what the negotiations are about. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-07-18 00:00:00 UTC ]
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Amazon.com Inc. is offering authors caught up in its dispute with Hachette Book Group all of the proceeds from the sale of any digital book, seeking to bypass the publisher and appeal directly to the... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2014-07-09 00:00:00 UTC ]
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Amazon.com Inc. is offering authors caught up in its dispute with Hachette Book Group all of the proceeds from the sale of any digital book, seeking to bypass the publisher and appeal directly to the... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2014-07-09 00:00:00 UTC ]
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The publisher, which has seen its Facebook traffic grow more than 500 percent in the past year, shares the secrets to its success. The post How Hearst learned to play with emotions to drive Facebook traffic game appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-07-03 00:00:00 UTC ]
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Twitter users are subbing in 'Thrones' themes for famous children's book titles. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-06-20 00:00:00 UTC ]
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