Virtual Reality No Game Yet Amid Developers' Wariness

Virtual reality enthusiasts often say gaming will be the first big use for those odd-looking headsets that project you into imaginary worlds. They got a boost this week when Sony said it will start selling virtual reality goggles that pair with its PlayStation console for $399 -- less than rival products.Even so, the world's best video game makers, Activision Blizzard, EA, and Ubisoft -- independent publishers that unlike Sony make only games instead of consoles and games -- aren't rushing into to the space.They're waiting for a critical mass of users to buy headsets, and for the technology to improve and eliminate the pesky problem of motion sickness. The costs need to come down too: Facebook's Oculus Rift headset costs $629 and HTC's Vive $829. But as Gadfly's Tim Culpan has pointed out, both require users to own a powerful PC, so the real cost is even higher. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-03-19 00:00:00 UTC ]
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[ AdWeek | 2014-02-14 00:00:00 UTC ]
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[ Publishing Perspectives | 2014-02-13 00:00:00 UTC ]
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[ Publishers Weekly | 2014-02-11 00:00:00 UTC ]
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[ Publishers Weekly | 2014-02-11 00:00:00 UTC ]
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[ Engadget | 2014-02-10 00:00:00 UTC ]
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[ Advertising Age | 2014-02-10 00:00:00 UTC ]
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[ AdWeek | 2014-02-07 00:00:00 UTC ]
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[ Fast Company | 2014-01-30 00:00:00 UTC ]
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[ Publishers Weekly | 2014-01-28 00:00:00 UTC ]
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[ Fast Company | 2014-01-23 00:00:00 UTC ]
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[ Publishers Weekly | 2014-01-22 00:00:00 UTC ]
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[ The Bookseller | 2014-01-17 00:00:00 UTC ]
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[ Engadget | 2014-01-15 00:00:00 UTC ]
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[ The Guardian | 2014-01-13 00:00:00 UTC ]
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[ The Guardian | 2013-12-20 00:00:00 UTC ]
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[ Digiday | 2013-12-19 00:00:00 UTC ]
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[ Los Angeles Times | 2013-12-13 00:00:00 UTC ]
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