Virginia Newspaper Ad Bills OK'd by House, Head to Senate

RICHMOND &mdash; Newspaper publishers around Virginia are trying to fend off another electronic attack on their industry &mdash; this time from lawmakers who say it's time to do away with a requirement that cities and counties advertis ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2012-02-15 00:00:00 UTC ]
News tagged with: #newspaper publishers #industry mdash

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How Ad Design Affects Ad Blocking

For the longest time, marketers believed that bigger was better. Bigger ad formats, bigger ad sizes and bigger animations drove ever-larger and more intrusive ad design. That is, until ad blockers arrived on the scene. Now consumers are protesting and showing their dissatisfaction by using... Continue reading at Advertising Age

[ Advertising Age | 2015-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad blockers #huge boost #european publishers #advertising industry #digital experience #ad experience

Publishers Worry That Native Ads Are Vulnerable to Ad Blocking

As the digital publishing industry wrestles with the rise of ad blocking, one popular notion is that native ads will be the answer to the industry&rsquo;s ills. Even Yahoo Chief ExecutiveMarissa Mayer has championed native ads as havi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers worry #native ads #ad blocking

Apple's New Ad Blockers Threaten to Remove Publishers' Mobile Ads

When Apple unveils its new iPhone and iOS 9 operating system this week, it could also drop a bomb on publishers, introducing ad-blocking technology that threatens to impact the revenue they make from smartphones. Ad blockers have been available on desktop browsers for years, but analysts say... Continue reading at AdWeek

[ AdWeek | 2015-09-08 00:00:00 UTC ]
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Ad blocking could spell the end of the intrusive ad

Revenue-hungry publishers have been cramming more high-impact ads onto their sites, but the growing spectre of ad blocking could be the nail in the coffin for some of those obnoxious units. Early data from Moat Ad Blocking Analytics suggests 10 to 15 percent of all premium publishers’ desktop ad... Continue reading at Digiday

[ Digiday | 2015-09-03 00:00:00 UTC ]
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Gibbons reissues call for head-to-head debate with Vaizey

Author and library campaigner Alan Gibbons has issued an open letter to culture minister Ed Vaizey, renewing his call for the politician to engage in a full public debate on the future of the public library service as the “situation is critical”. Gibbons first issued a challenge to Vaizey... Continue reading at The Bookseller

[ The Bookseller | 2015-08-13 00:00:00 UTC ]
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House of Illustration works with Curved House Kids

House of Illustration is partnering with Curved House Kids, which promotes visual literacy skills among primary school children, to offer families in Islington the chance to publish their own book. Continue reading at The Bookseller

[ The Bookseller | 2015-04-24 00:00:00 UTC ]
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Pre-Roll Video Ads a Leading Catalyst to Ad-Blocking Growth

A new Wells Fargo Securities report put ad blocking right alongside viewability as a top challenge facing the digital publishing ecosystem.The report asked whether ad blocking is an existential threat or "just a 'Europe thing'" and netted out somewhere in the middle: "We believe the rapid rise... Continue reading at Advertising Age

[ Advertising Age | 2015-03-13 00:00:00 UTC ]
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Amazon goes head to head with Wattpad in battle for fanfic writers

The retail colossus is aiming to recruit fan fiction writers with their own ambitions to sell, but Wattpad is winning users who want to shareIt’s a cheerful orange giant stuffed with fan fiction and smileys which can garner a billion reads for an erotic One Direction story – scoring 25-year-old... Continue reading at The Guardian

[ The Guardian | 2014-12-08 00:00:00 UTC ]
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Native-Ad Slayer John Oliver Visits Native-Ad Seller Hearst and Explains His Hit Piece

Why did John Oliver devote 11 minutes of his HBO show "Last Week Tonight" to skewering the practice of native advertising?It was inspired by an interview he saw with Time Inc. CEO Joe Ripp, Mr. Oliver told an audience at Hearst Tower in New York on Tuesday. Mr. Oliver was struck by how easily... Continue reading at Advertising Age

[ Advertising Age | 2014-08-06 00:00:00 UTC ]
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When an ad is not an ad on Facebook

Publishers have been exploiting a Facebook loophole with their native ads, making them alluring ad buys in light of decreased Facebook reach for brands. The post When an ad is not an ad on Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-07-24 00:00:00 UTC ]
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10-inch hybrid head-to-head: Asus Transformer T100 vs. Lenovo Miix 10

Tablets are well on their way to outselling notebooks. But while the Windows 8 user interface makes it possible to navigate the operating system with just a fingertip, that doesn’t mean all of your old programs become magically finger-friendly. For some things, you just need a keyboard. A new... Continue reading at PC World

[ PC World | 2013-11-05 00:00:00 UTC ]
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Facebook Reveals Ad Plans For Instagram, While Twitter Says Vine Will Stay Ad-Free

Four months after introducing video, Instagram took the natural next step today, telling its over 150 million users their streams would soon include ads too.The company, acquired by Facebook for $736 million in 2012, announced the development in a short blog post it published Thursday afternoon.... Continue reading at Advertising Age

[ Advertising Age | 2013-10-04 00:00:00 UTC ]
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Penguin Random House Merger: UK Reactions (And Melville House’s)

At The Bookseller, publishing insiders in the UK gave their advice to the upcoming management of the soon to be merged Penguin/Random House. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-27 00:00:00 UTC ]
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Best Buy and CNET Are Combining Their Ad Inventory

Consumer electronics retailer Best Buy and digital publisher CNET are teaming up to create a new retail media model, the companies said Thursday. The electronics retailer and the publisher are combining their ad inventory, allowing advertisers to buy across Best Buy Ads'... Continue reading at AdWeek

[ AdWeek | 2024-04-25 12:00:00 UTC ]
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Five Publishers Join Lawsuit to Stop Iowa Book Banning Bill

Five more publishers, including the remaining Big Five publishers, have now joined as plaintiffs to help defend against the state’s bid to lift the block on appeal on Iowa's book banning law, SF 496. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-16 04:00:00 UTC ]
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