Video series on Facebook are already driving higher engagement, which is a good sign for Facebook Watch

Publishers are shifting resources to multi-episode video shows and other serialized programming from standalone videos as a result. The post Video series on Facebook are already driving higher engagement, which is a good sign for Facebook Watch appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-08-21 00:00:00 UTC ]
News tagged with: #facebook watch #video series #good sign

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W&N signs 'epic' finale to Cemetery of Forgotten Books series

Weidenfeld & Nicolson is publishing a new novel by Carlos Ruiz Zafón, The Labyrinth of the Spirits, the last in his "epic" The Cemetery of Forgotten Books series that spans more than a decade. Continue reading at The Bookseller

[ The Bookseller | 2016-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #weidenfeld nicolson #publishing anew


Facebook’s video metrics screw-up, explained

Facebook miscalculated how it was measuring average watch time on its platform. Agencies claim it’s not affected how they conduct business because they trade based on performance metrics like impressions, 10-second views and completed views -- not average watch time. That said, agencies and... Continue reading at Digiday

[ Digiday | 2016-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post facebook #conduct business #performance metrics #latest signal #walled gardens


Facebook Apologizes for Overstating Video Metrics

The social media network was leaving out videos viewed for less than three seconds, which greatly inflated the figures presented to advertisers and publishers. Continue reading at The New York Times

[ The New York Times | 2016-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #videos viewed #figures presented


How marketers are distributing 360-degree videos beyond YouTube and Facebook

In order to extend the reach of their VR content, brands like Google and Jack-In-The-Box are testing an approach of serving teaser content on a major publisher that directs viewers to their 360-degree video experience. And Agency Arnold Worldwide has been testing out the organic reach of new... Continue reading at Digiday

[ Digiday | 2016-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #organic reach #facebook appeared #vr content #major publisher


Trapeze signs debut Channel Islands crime series

Trapeze has signed a crime series set in the Channel Islands by debut author Lara Dearman.  Continue reading at The Bookseller

[ The Bookseller | 2016-07-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #channel islands


As Publisher Reach on Facebook Goes Down, Video Is Going Way Up

Even as Facebook plans on de-emphasizing publisher-posted content in users' news feeds in favor of posts from friends and family, video seems to be on the way up. According to data compiled by SocialFlow, a social analytics company used by many major publishers, video content posted by... Continue reading at AdWeek

[ AdWeek | 2016-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news feeds #media companies #increasingly turning #audience engagement #anecdotal reports #rapid growth


Facebook gives friends higher priority in News Feeds

Facebook is to give posts by users' friends and family greater prominence - a move that may challenge professional publishers. Continue reading at BBC World

[ BBC World | 2016-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news feeds


Facebook's News Feed Update Isn't Good News For Publishers—But It May Be For You

Would you rather get your news directly from publishers or from your Facebook friends?If you've been feeling like Facebook is clogging up your News Feed with too many dispiriting news stories and not enough cute baby pictures, this one's for you: The social network is tweaking its algorithm yet... Continue reading at Fast Company

[ Fast Company | 2016-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news directly #similar change


Facebook to Push Friends' Posts Higher, Likely to Publishers' Detriment

It's a fact: Most publishers rely on Facebook for a significant portion of their referral traffic. As such, they watch carefully as Facebook makes decisions about what kind of content to prioritize in the all-important News Feed product that is at the center of the social network.On Wednesday,... Continue reading at Advertising Age

[ Advertising Age | 2016-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #significant portion #referral traffic #big change #similar change


Facebook Pays Publishers Over $50 Million to Start Using Live Video

Company signs over $50 million in deals with 140 companies and celebrities for Facebook Live content. The post Facebook Pays Publishers Over $50 Million to Start Using Live Video appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$50 million #live video


Tumblr Is Getting Into Live Video, But It's Completely Different Than Facebook or Periscope

Yahoo-owned Tumblr wants in on livestreaming, and it's taking a different route than Facebook or Twitter's Periscope app. Today the site is launching a live video feature that will let content creators and brands push their clips to Tumblr. But unlike live video on Facebook, Twitter and... Continue reading at AdWeek

[ AdWeek | 2016-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video player #brands push #huffington post #existing platforms


Marketers Are Slowly Experimenting With Audio in Their Snapchat and Facebook Videos

For the past year or so, Facebook has conditioned advertisers and publishers to create video that can be understood without sound, as more clips that play automatically (and silently) when users scroll fill news feeds. With 100 million hours of video viewed every day and the explosion of... Continue reading at AdWeek

[ AdWeek | 2016-06-20 00:00:00 UTC ]
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News UK is doing 25 Facebook Live videos a week

News UK is ramping up its Facebook Live output from a couple a week to five a day. For the last six weeks, live videos have been largely done by its tabloid title, The Sun, where it blends stunt-style videos, like grown men plunging into ice baths, with highly visual footage, like filling up... Continue reading at Digiday

[ Digiday | 2016-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #week appeared #news uk #live videos


How the Ad Council Used Facebook's Atlas to Drive Donations and Volunteers

A recent campaign success story for Feeding America could shed light on how consumers are using devices and which publishers are actually driving traffic. Working with the Ad Council and Facebook's Atlas measurement platform, the Chicago-based nonprofit launched an eight-week digital campaign... Continue reading at AdWeek

[ AdWeek | 2016-06-20 00:00:00 UTC ]
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How Insider is selling its newfound Facebook video expertise to brands

The rise of social video has changed the game for publishers like Business Insider, which owns a Facebook-based property called Insider that generates more than 1.3 billion video views a month across all platforms. In April, Facebook updated its branded-content policies that opened a path for... Continue reading at Digiday

[ Digiday | 2016-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business insider #brands appeared #social video #diet coke


‘Between scrappy and slick’: How The Economist is using Facebook live video

The Economist has been experimenting with Facebook Live since January and, along the way, is trying to figure out how to translate its polished journalistic brand to the raw format. The publisher is still looking for that balance between "scrappy and slick," said deputy community editor Adam... Continue reading at Digiday

[ Digiday | 2016-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook live #tv broadcast


Facebook endorsements are good for news sites, but where's the money?

Social media ‘currency’ is all very well, but it doesn’t fund journalismTrinity Mirror regularly publishes the numbers of its Facebook and Twitter followers and likes (example here). Archant has also boasted of its social media success when doing the same.Many journalists find this less than... Continue reading at The Guardian

[ The Guardian | 2016-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news sites #twitter followers #trinity mirror


Publishers’ Facebook videos are shared 7 times more than links

Publishers are addicted to the video format on Facebook, and it's easy to see why: they get much higher engagement on video posts than they do on article links, according to an analysis of NewsWhip data. The problem is that publishers have less ability to monetize the video they post to... Continue reading at Digiday

[ Digiday | 2016-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video posts #facebook videos


Publishers on Facebook Live: The good, the bad and the bitchy

Brands may still be treading lightly, but publishers have been going all-in on Facebook Live. So much so that it’s becoming impossible to scroll through your Facebook feed without coming across a live video stream involving some wacky science experiment or a celebrity Q&A. But not all videos... Continue reading at Digiday

[ Digiday | 2016-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post publishers #facebook live #facebook feed #created equal


In Another Swipe at Google, Facebook's Mobile Ad Network Gets Into Desktop, Offers More Video Ads

Video has become the content and advertising format of the year, with publishers, advertisers and social platforms all publicly pronouncing its importance.Facebook, of course, has become one of video's most vocal cheerleaders. It's rolled out a number of video products, for both advertisers and... Continue reading at Advertising Age

[ Advertising Age | 2016-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social platforms #audience network