Verizon Communications is turning to apparel chain J. Crew Group Inc. for marketing inspiration as the largest U.S. wireless carrier confronts an escalating price battle.Diego Scotti, the head of marketing at J. Crew, will take over the new role of CMO at Verizon starting next week, the company said Thursday. Mr. Scotti, a native of Argentina, will step into the position at Verizon after previous stints overseeing marketing for print and digital brands at Conde Nast, including Vogue magazine, and as head of global advertising and brand management at American Express Co.Verizon this week became the last of the four major wireless carriers to join a round of price cuts and doubling of data allotments aimed at winning customers who are shopping for cheaper ways to watch more mobile video. The marketing push is in response to campaigns from smaller rivals like T-Mobile U.S., which reversed customer losses to gain more than 2 million subscribers last year. The proliferation of T-Mobile's magenta-colored ads and no-contract bargains have helped set a new tone for the industry. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-10-03 00:00:00 UTC ]
News tagged with:
#american express
#mobile video
Amazon’s dominance in the UK ebook market is so huge that other competitors are left "fighting for scraps” tech entrepreneurs have said. Continue reading at The Bookseller
[ The Bookseller | 2016-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ebook market
Bloomsbury Children’s is set to publish a new novel from Elizabeth Wein, telling the story of Julie Beaufort-Stuart, the main character from her novel Code Name Verity, before the Second World War. Continue reading at The Bookseller
[ The Bookseller | 2016-09-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bloomsbury children
#main character
#world war
Sainsbury’s is pulling out of the ebook market and closing its digital entertainment offer. Continue reading at The Bookseller
[ The Bookseller | 2016-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ebook market
To promote Don Easton's latest book, Dundurn Press is releasing one of his previous titles for free on Wattpad. Can it produce new buyers? The post Marketing Experiment: A Canadian Publisher Spins an Old Title on a New Platform appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#platform appeared
#dundurn press
#previous titles
Four years after leaving Rodale for Time Inc., Matt Bean is set to return to the Emmaus, Pa.-based magazine publisher with a shiny new title: editor in chief of Men's Health. "Matt is truly a modern day editor, savvy across print, digital and social platforms, with a clear vision for the Men's... Continue reading at AdWeek
[ AdWeek | 2016-09-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#social platforms
#clear vision
#helped launch
#entertainment weekly
A look at compensation for top executives at publicly traded publishers and booksellers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#top executives
Athens has been named World Book Capital 2018 by the director general of UNESCO, Irina Bokova. Continue reading at The Bookseller
[ The Bookseller | 2016-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#director general
Following the closing of Send the Light Distribution (STL) this summer, the number of book distributors serving the Christian market has dropped to a new low. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#christian market
Trapeze has signed a "cosy crime" debut from Tilly Bagshawe, writing under the pen-name M B Shaw. Continue reading at The Bookseller
[ The Bookseller | 2016-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#cosy crime
On a trade mission to Brazil, a United Arab Emirates publishing group finds sharp interest among Latin American colleagues in Arabic-Portuguese rights. The post Arab Trade Delgation Reflects on the Latin American Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-13 00:00:00 UTC ]
More news stories like this |
More than 50,000 ad-tech execs, companies and marketers are in the Rhine-Ruhr city of Cologne, Germany this week for the annual Dmexco conference to talk about global trends, new technology and industry issues like ad blocking. Compared to other tech conferences like CES and Mobile World... Continue reading at AdWeek
[ AdWeek | 2016-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#coming days
#fourth time
#interesting things
#human connection
In order to extend the reach of their VR content, brands like Google and Jack-In-The-Box are testing an approach of serving teaser content on a major publisher that directs viewers to their 360-degree video experience. And Agency Arnold Worldwide has been testing out the organic reach of new... Continue reading at Digiday
[ Digiday | 2016-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#organic reach
#facebook appeared
#vr content
#major publisher
Hearst Magazines on Tuesday promoted Cosmopolitan editor Joanna Coles to the newly created post of chief content officer. A few hours later, the company named her successor: Michele Promaulayko.Ms. Promaulayko is a Cosmo veteran, having served as executive editor from 2000 to 2008. She also... Continue reading at Advertising Age
[ Advertising Age | 2016-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hearst magazines
#prepared statement
#cosmopolitan brand
Joanna Coles' steady rise to the top at Hearst Magazines has reached a new high, with the well-regarded Cosmopolitan editor in chief (and two-time Adweek Hot List Editor of the Year) being promoted today to chief content officer, a new position within the publishing company. "Joanna is a... Continue reading at AdWeek
[ AdWeek | 2016-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media brand
#current events
#morning joe
Describe your role I am a marketing and web marketing assistant at Maggioli Editore, one of the leading academic and professional publishers in Italy, producing both print and online books and magazines. As a marketing assistant, I perform a variety of daily tasks, including e-mail marketing,... Continue reading at The Bookseller
[ The Bookseller | 2016-09-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#marketing assistant
#leading academic
#professional publishers
#online books
Supply chain executive Joe D'Onofrio has been named director of the Chicago Distribution Center, effective September 12. He replaces Don Linn, who left the organization in May. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#named director
Brussels hasn't always looked kindly on the use of things like online behavioral advertising, and the revised General Data Protection Regulations reflect that. But there are other debates now raging concerning the ePrivacy Directive, and the fallout for both publishers, advertisers, and... Continue reading at Digiday
[ Digiday | 2016-09-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#latest developments
#publishing summit
Overseas exhibitors were happy to see that the huge Chinese book market remains positive and open with business opportunities for different segments of the industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#overseas exhibitors
#business opportunities
A recent dinner in New York is seen as a first step in opening a new dialogue between the countries' publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
More news stories like this |
The Chinese journals market is experiencing a huge shift to digital, while more English-language journals are being produced by Chinese publishers and Chinese researchers are beginning to make a deeper impact abroad, according to a report. Continue reading at The Bookseller
[ The Bookseller | 2016-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#huge shift
#english-language journals
#chinese publishers