Verizon Communications is turning to apparel chain J. Crew Group Inc. for marketing inspiration as the largest U.S. wireless carrier confronts an escalating price battle.Diego Scotti, the head of marketing at J. Crew, will take over the new role of CMO at Verizon starting next week, the company said Thursday. Mr. Scotti, a native of Argentina, will step into the position at Verizon after previous stints overseeing marketing for print and digital brands at Conde Nast, including Vogue magazine, and as head of global advertising and brand management at American Express Co.Verizon this week became the last of the four major wireless carriers to join a round of price cuts and doubling of data allotments aimed at winning customers who are shopping for cheaper ways to watch more mobile video. The marketing push is in response to campaigns from smaller rivals like T-Mobile U.S., which reversed customer losses to gain more than 2 million subscribers last year. The proliferation of T-Mobile's magenta-colored ads and no-contract bargains have helped set a new tone for the industry. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-10-03 00:00:00 UTC ]
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Kneerim & Williams has named Katherine Flynn the group’s newest partner, based in its Boston office. She will continue to represent authors of fiction and nonfiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-21 00:00:00 UTC ]
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For the past year or so, Facebook has conditioned advertisers and publishers to create video that can be understood without sound, as more clips that play automatically (and silently) when users scroll fill news feeds. With 100 million hours of video viewed every day and the explosion of... Continue reading at AdWeek
[ AdWeek | 2016-06-20 00:00:00 UTC ]
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He was the fifth-generation president of family-owned Publishers Printing Company. The post Printing Executive Nick Simon Dead at 57 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-17 00:00:00 UTC ]
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In Season 2 of the ABC anthology series “American Crime,” Lili Taylor plays Anne Blaine, a struggling single mother who is horrified when she learns her son Taylor (Connor Jessup) has been raped during a drunken party by members of his private school’s elite basketball team. In trying to help her... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-06-17 00:00:00 UTC ]
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Publisher to ramp up its presence in branded content, especially digital and videoThe Financial Times is to significantly boost its advertiser-funded video and digital content by acquiring specialist firm Alpha Grid.Alpha Grid produces branded content across broadcast, video, digital and social... Continue reading at The Guardian
[ The Guardian | 2016-06-16 00:00:00 UTC ]
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Spain’s capital city will be the special guest at the world’s largest Spanish-language book fair next year in Guadalajara, the first time since 2009 a city has been granted the honor. The post Madrid Named Guest City of Honor at Guadalajara 2017 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-06-14 00:00:00 UTC ]
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Just as "a settling down rather than a reversal" of digital publishing arrives in the UK, this market—one of seven to be featured at Frankfurt Book Fair's conference on October 18—faces the question of a European Union membership referendum. The post Frankfurt’s The Markets: A Snapshot of the UK... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-06-13 00:00:00 UTC ]
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World Book Day director Kirsten Grant right has praised this year’s “phenomenal” event, which saw children’s book sales rise by 24.7% in WBD week, despite sales of the £1 WBD titles falling by 5.8% year on year. Continue reading at The Bookseller
[ The Bookseller | 2016-06-13 00:00:00 UTC ]
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L S Hilton, the author of Bonnier Zaffre lead title Maestra, has been named Glamour magazine’s 2016 Writer of the Year. Continue reading at The Bookseller
[ The Bookseller | 2016-06-09 00:00:00 UTC ]
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Aitken, formerly sales and marketing director and then associate publisher at Wisdom Publications, has been promoted to publisher of the company. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-09 00:00:00 UTC ]
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Longtime editor Jennifer Enderlin has been promoted to executive v-p and publisher at the Macmillan imprint. She will take on the new title while retaining her role as editor and continuing to both acquire new books and edit many of SMP's bestselling authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-09 00:00:00 UTC ]
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The National Book Foundation has appointed Cheryl Cohen Effron and Jennifer Rudolph Walsh to its board of directors, which has grown to include 22 members. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-08 00:00:00 UTC ]
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Children’s book start-up Lost My Name has raised an additional €4m (£3.2m) in funding from Berlin-based investor Project A Ventures. Continue reading at The Bookseller
[ The Bookseller | 2016-06-07 00:00:00 UTC ]
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The Australian Booksellers Association has joined with other Australian book industry organisations to protest changes proposed by the government to turn the country into an “open market” and allow booksellers to import both UK and US titles without restrictions. Continue reading at The Bookseller
[ The Bookseller | 2016-06-04 00:00:00 UTC ]
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Former Tribune Publishing, Time Inc., Meredith, and Condé Nast executive lands at media M&A advisory firm. The post Jack Griffin Named Senior Advisor at DeSilva + Phillips appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-01 00:00:00 UTC ]
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Effective immediately, Paul Slavin has been promoted to CEO of Open Road Integrated Media, while company cofounder and CEO Jane Friedman has been named chairman and executive publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-31 00:00:00 UTC ]
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With a 96-percent literacy rate reported in 2015, and a young population engaged in narrative, The Philippines is a study in contrasting opportunities and challenges in the lineup of The Markets: Global Publishing Summit in October at Frankfurt Book Fair. The post Frankfurt’s The Markets: A... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-05-31 00:00:00 UTC ]
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The thriving digital audiobook market is adding to small and medium-sized publishers' bottom lines. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-27 00:00:00 UTC ]
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Almost a year after Facebook rolled out its Canvas ad unit at Cannes, the social network is releasing data about the mobile product, which allows for entire campaigns to be built inside of it. Ford, Target, Nike, Samsung, Little Caesars, Apple, Procter & Gamble and L'Oreal are among the... Continue reading at AdWeek
[ AdWeek | 2016-05-26 00:00:00 UTC ]
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From some of the material presented at BookExpo America, looks at the US market courtesy of Nielsen Book and Kempton Mooney: So far, it's a great year for Dr. Seuss. Again. The post Glimpses of the US Market: Charts from Nielsen’s Kempton Mooney appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-05-20 00:00:00 UTC ]
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