Verizon Communications is turning to apparel chain J. Crew Group Inc. for marketing inspiration as the largest U.S. wireless carrier confronts an escalating price battle.Diego Scotti, the head of marketing at J. Crew, will take over the new role of CMO at Verizon starting next week, the company said Thursday. Mr. Scotti, a native of Argentina, will step into the position at Verizon after previous stints overseeing marketing for print and digital brands at Conde Nast, including Vogue magazine, and as head of global advertising and brand management at American Express Co.Verizon this week became the last of the four major wireless carriers to join a round of price cuts and doubling of data allotments aimed at winning customers who are shopping for cheaper ways to watch more mobile video. The marketing push is in response to campaigns from smaller rivals like T-Mobile U.S., which reversed customer losses to gain more than 2 million subscribers last year. The proliferation of T-Mobile's magenta-colored ads and no-contract bargains have helped set a new tone for the industry. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-10-03 00:00:00 UTC ]
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One of the goals of the U.S./Cuba Publishing Mission was to facilitate discussion about the cultural ties between U.S. and Cuban publishers. Although the U.S. trade embargo with Cuba has cast a long shadow--commercial trade between U.S. firms and Cuban ones remains illegal--publishers remain... Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-16 00:00:00 UTC ]
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Overholt chats with Folio: about her plans for the brand, the status of women's sports in America, and the new and changing ways in which sports and culture continue to intersect in the media. The post Meet Alison Overholt, ESPN The Magazine’s First Female Editor-in-Chief appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-02-16 00:00:00 UTC ]
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New digital media companies have to figure out how to scale an audience, but along the way, they face crucial branding decisions. The Huffington Post grew to top 100 million monthly uniques by stretching its mother brand across myriad subject areas, but Bustle and Vox Media say individual brands... Continue reading at Digiday
[ Digiday | 2016-02-16 00:00:00 UTC ]
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An artist flea market. An exhibition that explores the nature of the color black. And a show devoted to the legacy of an iconic California woodworker. Plus: New paintings, art inspired by rats and a talk about the Blaxicans of Los Angeles. Here are six events not to miss this week: “Noir: The... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-02-12 00:00:00 UTC ]
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Lisa Lucas, publisher of the nonprofit online magazine Guernica, has been appointed executive director of the National Book Foundation. She will start March 14. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-10 00:00:00 UTC ]
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AIM's SVP of digital and creative services talks to Folio: about launching a marketing services unit as an enthusiast publisher in today's industry. The post Active Interest Media’s Jonathan Dorn on New Marketing-Services Unit appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-02-10 00:00:00 UTC ]
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Head of kidspot.com.au and former editor of New Idea to replace Helen McCabe at helm of the country’s most popular magazineThe new editor-in-chief of the nation’s most popular magazine, the Australian Women’s Weekly, is Kim Wilson, a former editor-in-chief of New Idea.Wilson, whose appointment... Continue reading at The Guardian
[ The Guardian | 2016-02-10 00:00:00 UTC ]
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Russian's Book Chamber reports a decline of 5.37 percent in circulation of books and pamphlets in 2015 over 2014, as ebooks' popularity rises. The post Russia’s Book Chamber Report: Market Fell 5.37% in 2015 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-02-09 00:00:00 UTC ]
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The debut of Catapult Creative Labs marks the enthusiast publisher's latest expansion into uncharted territory. The post Active Interest Media Launches In-House Content Marketing Unit appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-02-05 00:00:00 UTC ]
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Thirty-three year Ingram veteran Kent Freeman has been named chief strategy officer and will be succeeded as chief operating officer at the company's VitalSource division by Pep Carrera. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-04 00:00:00 UTC ]
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Romance fiction publisher Mills & Boon is entering the adult colouring book market with a new book,The Art of Romance. Continue reading at The Bookseller
[ The Bookseller | 2016-01-29 00:00:00 UTC ]
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The Nielsen Consumer Confidence Index combined with Bookscan data offers a snapshot of what's happening in global book publishing markets. The post Confidence Rising (Mostly): Nielsen’s Whirlwind Overview of World Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-01-29 00:00:00 UTC ]
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Kalem Literary Agency remembers legendary Spanish literary agent Carmel Balcells and her contributions to international authors, writing and agenting. The post On Carmen Balcells: Remembering the Role of a Literary Agent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-01-28 00:00:00 UTC ]
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We're going to hear a lot about comparable metrics this year -- finally. As emerging media platforms continue to dominate the headlines -- creating the perception that ad tech is where all the audience is -- smart advertisers will insist on a lens through which the avalanche of charts, claims,... Continue reading at Advertising Age
[ Advertising Age | 2016-01-28 00:00:00 UTC ]
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The Lie Tree by Frances Hardinge, published by Macmillan Children's Books, has been crowned the winner of the £30,000 2015 Costa Book of the Year: the first children's book to claim the prize in more than a decade. Continue reading at The Bookseller
[ The Bookseller | 2016-01-27 00:00:00 UTC ]
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This year’s bookstore finalists represent a broad range of general independent bookstores, both big and small. The winner will be named in March. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-26 00:00:00 UTC ]
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Bonnier Publishing Fiction is changing its name to Bonnier Zaffre, effective immediately. Continue reading at The Bookseller
[ The Bookseller | 2016-01-26 00:00:00 UTC ]
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Describing 2015 as the second best year in its history, Diamond Book Distributors reports consumer interest in graphic novels continues to grow driven by demand for such popular series as Saga, Walking Dead, My Little Pony and the first two volumes of March. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-26 00:00:00 UTC ]
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Rowman & Littlefield has appointed Oliver Gadsby to the newly created position of president of its academic and professional division. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-26 00:00:00 UTC ]
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Mark Taylor is now chairman of the board and chief executive officer at Tyndale House, and Jeff Johnson is president and chief operating officer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-25 00:00:00 UTC ]
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