Verizon Communications is turning to apparel chain J. Crew Group Inc. for marketing inspiration as the largest U.S. wireless carrier confronts an escalating price battle.Diego Scotti, the head of marketing at J. Crew, will take over the new role of CMO at Verizon starting next week, the company said Thursday. Mr. Scotti, a native of Argentina, will step into the position at Verizon after previous stints overseeing marketing for print and digital brands at Conde Nast, including Vogue magazine, and as head of global advertising and brand management at American Express Co.Verizon this week became the last of the four major wireless carriers to join a round of price cuts and doubling of data allotments aimed at winning customers who are shopping for cheaper ways to watch more mobile video. The marketing push is in response to campaigns from smaller rivals like T-Mobile U.S., which reversed customer losses to gain more than 2 million subscribers last year. The proliferation of T-Mobile's magenta-colored ads and no-contract bargains have helped set a new tone for the industry. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-10-03 00:00:00 UTC ]
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Most recently associate editor of FutureBook, Porter Anderson will join international publishing trade magazine Publishing Perspectives as editor-in-chief. The post Porter Anderson Joins Publishing Perspectives as Editor-in-Chief appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-01-25 00:00:00 UTC ]
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This week I asked Sarah Sleath about he dual role as both production and editorial assistant and publicity and marketing assistant at both Swales and Willis and Impress Books. Continue reading at The Bookseller
[ The Bookseller | 2016-01-22 00:00:00 UTC ]
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The recent New Delhi World Book Fair highlights the challenges and opportunities in India's massive book market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-22 00:00:00 UTC ]
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Senior agent at Curtis Brown, Gordon Wise, has been elected president of the Association of Author's Agents (AAA), following the end of current president Sam Edenborough's term. Continue reading at The Bookseller
[ The Bookseller | 2016-01-22 00:00:00 UTC ]
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Beusse, an executive with experience at USA Today and Westwood One, is succeeding David Nussbaum, who left F+W in late 2015 after eight years at the company. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-20 00:00:00 UTC ]
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Former GM Mediaworks, Martin Agency director takes charge at the Association of Magazine Media, effective immediately. The post MPA Names Linda Thomas Brooks New President and CEO appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-01-15 00:00:00 UTC ]
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Ahead of The Markets: Global Publishing Summit in 2016, we want to hear from you: which publishing markets are you most excited to explore this year? The post Survey: Which Publishing Markets Do You Want to Explore in 2016? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-01-14 00:00:00 UTC ]
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McCabe the latest senior editorial figure to leave Bauer Media, and comes same day the company announced it was outsourcing the printing and distribution of its magazines Helen McCabe has resigned as editor-in-chief of the Australian Women’s Weekly after six years in the high-profile role at the... Continue reading at The Guardian
[ The Guardian | 2016-01-13 00:00:00 UTC ]
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A petition has launched to name a newly-discovered element "octarine" - the colour of magic in the late Terry Pratchett's novel of the same name. Continue reading at The Bookseller
[ The Bookseller | 2016-01-12 00:00:00 UTC ]
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Will go digital-only along with Book Business, with plans for more events and webinars. The post Publishing Executive Shutters Print Edition appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-01-12 00:00:00 UTC ]
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The rise of digital media has introduced new job functions to the magazine world—and triggered the demise of others. The post Trending Now: New Roles in Magazine Media appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-01-08 00:00:00 UTC ]
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Intellogo Founder and CEO Neil Balthaser examines the challenge of discoverability and provides a solution for the flood of content on self-publishing platforms. The post Curation, Discovery, and Marketability: Intellogo Provides Tools for Self-Publishing Platforms appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-01-07 00:00:00 UTC ]
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For the second time in four days, China halted stock trading Thursday after the benchmark Shanghai composite index plunged more than 7%. The drop-off once again triggered new measures adopted by the government to help check large declines in the market. Join the conversation on Facebook >>... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-01-07 00:00:00 UTC ]
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Kobo has created two new executive roles to focus on publisher relations and content sales worldwide. Continue reading at The Bookseller
[ The Bookseller | 2016-01-07 00:00:00 UTC ]
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Gene Luen Yang, Printz Award winner and two-time National Book Award finalist, has been named National Ambassador for Young People’s Literature. The post Gene Luen Yang Named National Ambassador for Young People’s Literature appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-01-06 00:00:00 UTC ]
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Did you try our emoji book quiz? Take a look at the answers and let us know how many you got right. Continue reading at The Bookseller
[ The Bookseller | 2016-01-05 00:00:00 UTC ]
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Thomas Payton will succeed Barbara Ras as director of Trinity University Press. He will start at TUP on January 1. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-17 00:00:00 UTC ]
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Kara Welsh, who was senior v-p and publisher of Penguin's Berkley Group, has been tapped to head Random House's Ballantine Bantam Dell. Welsh is replacing Libby McGuire, who will step down from the role at the end of 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-17 00:00:00 UTC ]
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Former Condé Nast publisher brought on to help shepherd the young company's growth. The post Carolyn Kremins Named President of Skift appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-12-14 00:00:00 UTC ]
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Regular readers of The Bookseller will be aware of the three trends driving the print renaissance: adult colouring books, clean eating titles and psychological thrillers. Thus far in 2015, total sales are up 6% year on year through Nielsen BookScan, with a good deal of that down to 2015 breakout... Continue reading at The Bookseller
[ The Bookseller | 2015-12-14 00:00:00 UTC ]
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