Verizon Communications is turning to apparel chain J. Crew Group Inc. for marketing inspiration as the largest U.S. wireless carrier confronts an escalating price battle.Diego Scotti, the head of marketing at J. Crew, will take over the new role of CMO at Verizon starting next week, the company said Thursday. Mr. Scotti, a native of Argentina, will step into the position at Verizon after previous stints overseeing marketing for print and digital brands at Conde Nast, including Vogue magazine, and as head of global advertising and brand management at American Express Co.Verizon this week became the last of the four major wireless carriers to join a round of price cuts and doubling of data allotments aimed at winning customers who are shopping for cheaper ways to watch more mobile video. The marketing push is in response to campaigns from smaller rivals like T-Mobile U.S., which reversed customer losses to gain more than 2 million subscribers last year. The proliferation of T-Mobile's magenta-colored ads and no-contract bargains have helped set a new tone for the industry. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-10-03 00:00:00 UTC ]
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The debut of Catapult Creative Labs marks the enthusiast publisher's latest expansion into uncharted territory. The post Active Interest Media Launches In-House Content Marketing Unit appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-02-05 00:00:00 UTC ]
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Thirty-three year Ingram veteran Kent Freeman has been named chief strategy officer and will be succeeded as chief operating officer at the company's VitalSource division by Pep Carrera. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-04 00:00:00 UTC ]
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The Nielsen Consumer Confidence Index combined with Bookscan data offers a snapshot of what's happening in global book publishing markets. The post Confidence Rising (Mostly): Nielsen’s Whirlwind Overview of World Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-01-29 00:00:00 UTC ]
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Romance fiction publisher Mills & Boon is entering the adult colouring book market with a new book,The Art of Romance. Continue reading at The Bookseller
[ The Bookseller | 2016-01-29 00:00:00 UTC ]
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We're going to hear a lot about comparable metrics this year -- finally. As emerging media platforms continue to dominate the headlines -- creating the perception that ad tech is where all the audience is -- smart advertisers will insist on a lens through which the avalanche of charts, claims,... Continue reading at Advertising Age
[ Advertising Age | 2016-01-28 00:00:00 UTC ]
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Kalem Literary Agency remembers legendary Spanish literary agent Carmel Balcells and her contributions to international authors, writing and agenting. The post On Carmen Balcells: Remembering the Role of a Literary Agent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-01-28 00:00:00 UTC ]
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The Lie Tree by Frances Hardinge, published by Macmillan Children's Books, has been crowned the winner of the £30,000 2015 Costa Book of the Year: the first children's book to claim the prize in more than a decade. Continue reading at The Bookseller
[ The Bookseller | 2016-01-27 00:00:00 UTC ]
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Bonnier Publishing Fiction is changing its name to Bonnier Zaffre, effective immediately. Continue reading at The Bookseller
[ The Bookseller | 2016-01-26 00:00:00 UTC ]
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Rowman & Littlefield has appointed Oliver Gadsby to the newly created position of president of its academic and professional division. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-26 00:00:00 UTC ]
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Describing 2015 as the second best year in its history, Diamond Book Distributors reports consumer interest in graphic novels continues to grow driven by demand for such popular series as Saga, Walking Dead, My Little Pony and the first two volumes of March. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-26 00:00:00 UTC ]
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This year’s bookstore finalists represent a broad range of general independent bookstores, both big and small. The winner will be named in March. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-26 00:00:00 UTC ]
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Mark Taylor is now chairman of the board and chief executive officer at Tyndale House, and Jeff Johnson is president and chief operating officer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-25 00:00:00 UTC ]
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Most recently associate editor of FutureBook, Porter Anderson will join international publishing trade magazine Publishing Perspectives as editor-in-chief. The post Porter Anderson Joins Publishing Perspectives as Editor-in-Chief appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-01-25 00:00:00 UTC ]
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Senior agent at Curtis Brown, Gordon Wise, has been elected president of the Association of Author's Agents (AAA), following the end of current president Sam Edenborough's term. Continue reading at The Bookseller
[ The Bookseller | 2016-01-22 00:00:00 UTC ]
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The recent New Delhi World Book Fair highlights the challenges and opportunities in India's massive book market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-22 00:00:00 UTC ]
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This week I asked Sarah Sleath about he dual role as both production and editorial assistant and publicity and marketing assistant at both Swales and Willis and Impress Books. Continue reading at The Bookseller
[ The Bookseller | 2016-01-22 00:00:00 UTC ]
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Beusse, an executive with experience at USA Today and Westwood One, is succeeding David Nussbaum, who left F+W in late 2015 after eight years at the company. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-20 00:00:00 UTC ]
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Former GM Mediaworks, Martin Agency director takes charge at the Association of Magazine Media, effective immediately. The post MPA Names Linda Thomas Brooks New President and CEO appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-01-15 00:00:00 UTC ]
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Ahead of The Markets: Global Publishing Summit in 2016, we want to hear from you: which publishing markets are you most excited to explore this year? The post Survey: Which Publishing Markets Do You Want to Explore in 2016? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-01-14 00:00:00 UTC ]
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McCabe the latest senior editorial figure to leave Bauer Media, and comes same day the company announced it was outsourcing the printing and distribution of its magazines Helen McCabe has resigned as editor-in-chief of the Australian Women’s Weekly after six years in the high-profile role at the... Continue reading at The Guardian
[ The Guardian | 2016-01-13 00:00:00 UTC ]
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