Verizon Communications is turning to apparel chain J. Crew Group Inc. for marketing inspiration as the largest U.S. wireless carrier confronts an escalating price battle.Diego Scotti, the head of marketing at J. Crew, will take over the new role of CMO at Verizon starting next week, the company said Thursday. Mr. Scotti, a native of Argentina, will step into the position at Verizon after previous stints overseeing marketing for print and digital brands at Conde Nast, including Vogue magazine, and as head of global advertising and brand management at American Express Co.Verizon this week became the last of the four major wireless carriers to join a round of price cuts and doubling of data allotments aimed at winning customers who are shopping for cheaper ways to watch more mobile video. The marketing push is in response to campaigns from smaller rivals like T-Mobile U.S., which reversed customer losses to gain more than 2 million subscribers last year. The proliferation of T-Mobile's magenta-colored ads and no-contract bargains have helped set a new tone for the industry. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-10-03 00:00:00 UTC ]
News tagged with:
#american express
#mobile video
In the wake of the sale of its retail unit to Follett in mid-June, the company's new corporate name and the name on its trading platform is now Nebraska Book Holdings, Inc. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#nebraska book
Describe your role I’m the publicity and marketing assistant at Michael O’Mara Books. I support the department by carrying out general administrative tasks as well as posting on our social media channels, setting up competitions with third parties and running my own campaigns. What do you... Continue reading at The Bookseller
[ The Bookseller | 2015-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#marketing assistant
#mara books
Jane Furze is to step down as literature festival director for the Cheltenham Literature Festival after four years in the post. A statement from the board of Cheltenham Festivals said it was announcing the news “sadly”. Furze said she was leaving to “allow myself some time out”. She will step... Continue reading at The Bookseller
[ The Bookseller | 2015-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#cheltenham festivals
#30th september
#takes place
#11th october
#significant contribution
Charging VAT on digital books is “holding back the development of the ebook market in general, and especially in non-English and small-language markets”, the International Publishers Association’s (IPA) José Borghino has said. A global survey of VAT rates, conducted by the IPA and the... Continue reading at The Bookseller
[ The Bookseller | 2015-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital books
#vat rates
#ebook market
In the past year Kevin Gentzel has gone from newspapers to digital media and back again.After hopping from The Washington Post to Yahoo last year, Mr. Gentzel has landed at Gannett as the newspaper company's chief revenue officer and will report to the company's president of domestic publishing... Continue reading at Advertising Age
[ Advertising Age | 2015-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad revenue
#longer rely
#usa today
#digital sites
#late june
#digital business
Plans to hype David Lagercrantz’s Girl With the Dragon Tattoo sequel by tattooing a volunteer reader, now mercifully cancelled, took branding a little too literallyWith Go Set a Watchman finally out, it’s time to move on to thinking about the summer’s next most-anticipated/hyped novel, which has... Continue reading at The Guardian
[ The Guardian | 2015-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#david lagercrantz
#lisbeth salander
#dragon tattoo
#harper lee
#australian publisher
#advertising purposes
#hachette australia
Last week, Publishing Perspectives hosted a Twitter chat with Holger Volland on the Frankfurt Book Fair's new event, The Markets: Global Publishing Summit The post “The Markets will be the UN for Publishing,” A Chat with Holger Volland appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#twitter chat
#holger volland
Describe your role. Creating and managing marketing campaigns for new releases and ensuring that as many people as possible hear about and are completely enthused by the fantastic books Flying Eye are producing, through press reviews, events, advertising and online channels. What do you like... Continue reading at The Bookseller
[ The Bookseller | 2015-07-11 00:00:00 UTC ]
More news stories like this |
Canadian author Marie-Louise Gay expounds on the importance of maintaining funding for the job of school librarians. The post The Essential Role of School Librarians appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#essential role
#school librarians
Led by increases in the book trade, 2014 sales of graphic novels and periodical comics in North America rose in every sales channel except the newsstand, where sales of periodical comics declined. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sales channel
#graphic novels
#book trade
#periodical comics
E L James’ Grey had its second straight 300,000-plus weekly print sale—pushing the book's combined UK ebook and physical sales over the 1 million unit mark—while the overall British print books market has experienced its first half-year rise in seven years. Continue reading at The Bookseller
[ The Bookseller | 2015-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#consecutive number
#physical sales
Storytelling start-up Lost My Name plans to grow its business globally after raising $9m (￡5.6m) in a funding round led by Google Ventures. Continue reading at The Bookseller
[ The Bookseller | 2015-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#funding round
#storytelling start-
#google ventures
Statistics from the publishers association show that German ebook sales has stabilized, with prices dropping year over year, and print sales are up. The post German Ebook Sales Reaches 4.3% Of Overall Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book market
#print sales
After 600k personalised picture-book sales, London firm secures investment from Silicon Valley firms Google Ventures and GreycroftChildren’s storytelling startup Lost My Name raised its first $100k of funding in 2014 on TV show Dragon’s Den. Now the London-based firm is turning to Silicon Valley... Continue reading at The Guardian
[ The Guardian | 2015-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#british children
#silicon valley
#google ventures
#reluctant readers
The U.K.-based company, which sells a customizable children's book directly to consumers, has received a new round of funding and plans to add a new book product. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#-based company
#book directly
#book product
Ricardo Lay discusses how to revitalize the book market in Brazil, such as opening new sales and distribution channels and bolstering foreign rights sales. The post What Can Revitalize Brazil’s Book Market? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book market
#distribution channels
The one questions author should ask themselves that they typically do not when it comes to book marketing is: Should I do PR or marketing? The post Should an Author Favor PR or Marketing? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book marketing
M.J. Rose, the founder of AuthorBuzz, shares her best practices book marketing, pitfalls to avoid, and other challenges of reaching readers. The post AuthorBuzz Founder M.J. Rose’s Best Practices for Marketing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#marketing appeared
#reaching readers
The past week has been filled with great data points. Here are 14 of the more intriguing numbers we came across: 1. Airbnb is on track to make $900 million this year, The Wall Street Journal reported. That's more than triple what it made in 2013 ($250 million). Internally, the sharing-economy... Continue reading at AdWeek
[ AdWeek | 2015-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile phone
#millennial parents
The International Publishers Association (IPA) has urged Greek finance minister Yanis Varoufakis to protect the country’s reading and book culture during the ongoing financial crisis. In a letter, IPA secretary general Jens Bammel wrote of how the Greek publishing industry has “suffered... Continue reading at The Bookseller
[ The Bookseller | 2015-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book market
#book culture
#economic crisis