Verizon Communications is turning to apparel chain J. Crew Group Inc. for marketing inspiration as the largest U.S. wireless carrier confronts an escalating price battle.Diego Scotti, the head of marketing at J. Crew, will take over the new role of CMO at Verizon starting next week, the company said Thursday. Mr. Scotti, a native of Argentina, will step into the position at Verizon after previous stints overseeing marketing for print and digital brands at Conde Nast, including Vogue magazine, and as head of global advertising and brand management at American Express Co.Verizon this week became the last of the four major wireless carriers to join a round of price cuts and doubling of data allotments aimed at winning customers who are shopping for cheaper ways to watch more mobile video. The marketing push is in response to campaigns from smaller rivals like T-Mobile U.S., which reversed customer losses to gain more than 2 million subscribers last year. The proliferation of T-Mobile's magenta-colored ads and no-contract bargains have helped set a new tone for the industry. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-10-03 00:00:00 UTC ]
News tagged with:
#american express
#mobile video
A new report from the BIZ Beijing, The Chinese Book Market 2015, provides a thorough understanding of trends in Chinese publishing. The post Download: Report on Chinese Book Market 2015 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post download
#biz beijing
#chinese publishing
Caroline Raphael takes up role as head of audio operations at world’s biggest book publisherFormer BBC radio executive Caroline Raphael, who was responsible for Little Britain, The League of Gentlemen and Cabin Pressure, is to join the world’s biggest book publisher as head of audio operations... Continue reading at The Guardian
[ The Guardian | 2015-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#cabin pressure
#bbc radio
A one day conference brought together publishers from both the U.S. and French markets to share statistics and explore the potential for bringing more Francophone comics to the U.S. market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#market ripe
Mark Kuyper, current president and CEO of the Evangelical Christian Publishers Association, will replace Len Vlahos, who will step down June 12. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mark kuyper
#current president
German self-published author Annie Stone advises writers to focus on fan engagement and being a nice, approachable person, than straight forward marketing. The post Author Annie Stone on Marketing: Just Be a Nice Person appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-05-22 00:00:00 UTC ]
More news stories like this |
Digital reading technology has been widely embraced by the Chinese reading public. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#e-book market
#widely embraced
Will Francis, co-founder of creative digital agency Harkable, is the first keynote speaker announced for The Bookseller Marketing & Publicity Conference, to be held at the Southbank Centre in London on 30th June 2015. Francis worked for MySpace before founding Harkable, which has created... Continue reading at The Bookseller
[ The Bookseller | 2015-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#southbank centre
USA Today could stop publishing a daily print newspaper as soon as in the next "five or six years," the paper's editor-in-chief, David Callaway, said in response to a question during an Internet Week New York panel Wednesday.To be sure, a print product of some kind will likely continue for "the... Continue reading at Advertising Age
[ Advertising Age | 2015-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#usa today
#stop publishing
#internet week
#print product
#top editor
#business insider
#trade desk
In a major shake-up of senior management at Orion, David Young is to retire as Orion c.e.o. at the end of this year, followed by major new roles for David Shelley, Katie Espiner, who joins from HarperCollins as Orion's m.d, and Jon Wood. There is promotion too for Charlie King at Little, Brown,... Continue reading at The Bookseller
[ The Bookseller | 2015-05-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#david shelley
#katie espiner
#senior management
#david young
#lisa milton
Gonzales, currently director of integrated marketing at Simon & Schuster, has been been appointed v-p, associate publisher, trade books at Rodale, effective June 15. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#associate publisher
#integrated marketing
#simon schuster
#appointed v-
#trade books
Pakastani-born Canadian children's book author Rukhsana Khan explains how to leveraging appearances at book fairs for the greatest benefit and impact. The post A Canadian Author’s Adventures in International Book Marketing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-05-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#canadian author
#book fairs
The $4.4bn purchase by the US telecoms giant will help overcome the ad industry’s biggest problem Verizon buying AOL wasn’t the last deal we in agency land ever expected, but to most it’s come as a bit of a shock. It feels to me more like Apple buying Beats, than Comcast trying to merge with... Continue reading at The Guardian
[ The Guardian | 2015-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad industry
#time warner
#rorschach test
Using location-based wireless technology, S&S is offering a complimentary selection of full-text frontlist titles to visitors at airports, hotels and museums around the country. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-13 00:00:00 UTC ]
More news stories like this |
Ruppel, formerly president of McGraw-Hill Education's professional division, has joined Phaidon as chief operating officer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mcgraw-hill education
#professional division
Publishers have been upbeat at the 41st Buenos Aires International Book Fair, which concludes today (11th May), highlighting strong sales in the Argentine market of adventure, fantasy and self-help books. They told The Bookseller that they planned to focus on these genres as they sign new talent. Continue reading at The Bookseller
[ The Bookseller | 2015-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#niche markets
Sarah Odedina, former m.d. of Hot Key Books, is to join Oneworld in the role of children’s publisher, overseeing its Young Adult and children’s publishing. Oneworld announced last year that it would launch a YA imprint, Rock the Boat. Oneworld publisher Juliet Mabey said hiring Odedina was like... Continue reading at The Bookseller
[ The Bookseller | 2015-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sarah odedina
#young adult
#ya imprint
#book market
The Publishers Association released statistics about the UK book publishing industry that show a stable market and increased digital and export sales. The post Latest UK Book Publishing Statistics Show Stable Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-05-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#stable market
#export sales
Tom Chalmers of IPR License notes activity at the recent London Book Fair proved the literary translation market is diversifying into smaller languages. The post LBF Proves Literary Translation Market is Diversifying appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-05-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tom chalmers
The European Commission is today (6th May) set to reveal plans for the “digital single market”, to remove barriers to online services across Europe. The plans would mean that customers across the European Union could all access the same digital services and products, including ebooks and... Continue reading at The Bookseller
[ The Bookseller | 2015-05-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#reveal plans
#european commission
#today 6th
#online services
#european union
#digital services
#including ebooks
The Booksellers Association has said it hopes the European Commission’s competition inquiry into the e-commerce sector will look specifically at market dominance in ebooks. Continue reading at The Bookseller
[ The Bookseller | 2015-05-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#booksellers association
#european commission
#e-commerce sector
#market dominance