Verizon Communications is turning to apparel chain J. Crew Group Inc. for marketing inspiration as the largest U.S. wireless carrier confronts an escalating price battle.Diego Scotti, the head of marketing at J. Crew, will take over the new role of CMO at Verizon starting next week, the company said Thursday. Mr. Scotti, a native of Argentina, will step into the position at Verizon after previous stints overseeing marketing for print and digital brands at Conde Nast, including Vogue magazine, and as head of global advertising and brand management at American Express Co.Verizon this week became the last of the four major wireless carriers to join a round of price cuts and doubling of data allotments aimed at winning customers who are shopping for cheaper ways to watch more mobile video. The marketing push is in response to campaigns from smaller rivals like T-Mobile U.S., which reversed customer losses to gain more than 2 million subscribers last year. The proliferation of T-Mobile's magenta-colored ads and no-contract bargains have helped set a new tone for the industry. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-10-03 00:00:00 UTC ]
News tagged with:
#american express
#mobile video
Ronald Schild, CEO at Germany's MVB, discusses developments in German ebook sales — which still command just a single digit market share — and the Tolino ebook platform. The post In Germany: Ebooks Less Than 10% of Market, Tolino Grows appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ronald schild
Coram Williams, global and U.S. CFO of Penguin Random House, has been promoted to CFO of PRH parent company Pearson, effective July 1. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-27 00:00:00 UTC ]
More news stories like this |
Campaigns promoting humorous safety tips for children, a book by astronaut Chris Hadfield and a guide to getting the style and attitude of Parisian women won big at the Book Marketing Society’s Best Campaign meeting for the Christmas season. The meeting was held at Simon & Schuster’s... Continue reading at The Bookseller
[ The Bookseller | 2015-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pan mac
#christmas season
#simon schuster
Sue Buswell, deputy publisher at Random House Children’s, will step down from her role at the end of March. Penguin Random House said Buswell decided to leave the company, where she worked with authors such as John Burningham, Nicholas Allan and Emma Chichester Clark over a period of five... Continue reading at The Bookseller
[ The Bookseller | 2015-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#rh children
#deputy publisher
#john burningham
#picture books
It's a tough time to be an old-school business publisher, with upstarts like Quartz and even Yahoo Finance muscling in. To combat this, WSJ has launched a new consumer-focused ad campaign featuring will.i.am and Tory Burch that shows how these busy people make time to read the Journal. This,... Continue reading at Digiday
[ Digiday | 2015-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post wsj
#marketing campaigns
#tough time
Children’s publishers and agents have said that the maturation of many book markets globally, in addition to the economic downturn, has meant that the number of deals made with international publishers is slowing. Continue reading at The Bookseller
[ The Bookseller | 2015-02-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#international publishers
#export markets
#economic downturn
The University of Wisconsin Press has named Dennis Lloyd its new director. He will assume his new position in May Lloyd currently is deputy director for sales, marketing, and acquisitions at the University of Florida Press. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#deputy director
Sean Shoemaker has been named president at Publishers Group West, following the retirement of Susan Reich. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#named president
#susan reich
Novelist Gemma Malley has been appointed as Booktrust’s new director of communications. Malley has previously led communications and marketing at Ofsted, the Chartered Institute of Management Accountants and Universities UK, and is the author of the YA Declaration series for Bloomsbury... Continue reading at The Bookseller
[ The Bookseller | 2015-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#marketing strategy
#chartered institute
#bloomsbury children
#public affairs
The tepid ad market is continuing to give cable networks fits as they work to sell the commercial time they didn't book in the upfront, when advertisers shop for the upcoming TV season. Sales executives have been looking for strong growth in the so-called scatter market after a sluggish upfront... Continue reading at Advertising Age
[ Advertising Age | 2015-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#strong growth
#conference call
#flat market
#ad sales
#modest improvement
I’m used to my name being mangled and botched in every conceivable way, but seeing it wrong on my latest book was too muchIt’s the moment every writer lives for: a box arrives at your door containing copies of the new edition of your book. Beaming with satisfaction, I tear off the binding tape.... Continue reading at The Guardian
[ The Guardian | 2015-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hard work
#literacy skills
The non-executive Folio Holdings Board is to assume responsibility for the role the late Lord Gavron played as Chairman of The Folio Society, it has been confirmed. Gavron died this weekend at the age of 84. Continue reading at The Bookseller
[ The Bookseller | 2015-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#assume responsibility
#folio society
Former PEN American Center director of finance and administration to replace Eleanor Chang next month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-06 00:00:00 UTC ]
More news stories like this |
Simon & Schuster has created a director of global digital and online sales role based in the US to apply a global approach to sales and marketing across its businesses worldwide. Colin Shields, who headed up the publishers’ digital sales, has been promoted to the newly created position of... Continue reading at The Bookseller
[ The Bookseller | 2015-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital sales
#online sales
#simon schuster
#global approach
#vice president
#michael selleck
Dave Epstein has been promoted to v-p of retail sales, and will oversee sales of both adult and children's books to all traditional retail accounts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#retail sales
The car industry isn't slowing down when it comes to employing more data for everything from vehicle malfunctions to marketing. In fact, in terms of digital advertising, the category looks like it's putting the pedal to the metal, as tech vendors, publishers and other players increasingly roll... Continue reading at AdWeek
[ AdWeek | 2015-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#specific product
#short order
#general motors
#real time
The government has relaxed the prison book ban, but said inmates can only receive parcels from four named booksellers – Waterstones, Blackwell’s, Foyles or WH Smith. The prison book ban was relaxed from 31st January, The Bookseller understands, following a High Court ruling that the ban,... Continue reading at The Bookseller
[ The Bookseller | 2015-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#wh smith
#31st january
#bookseller understands
The program, which celebrates its 25th anniversary this year, recognizes great fiction and nonfiction debuts from authors at the start of their careers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#25th anniversary
Jane Harris is to join the Bonnier Publishing Fiction division as executive director for children's fiction. Harris will report to recently appointed Bonnier Publishing Fiction c.e.o. Mark Smith, and will be responsible for all the company's children's fiction output, including imprints Hot Key... Continue reading at The Bookseller
[ The Bookseller | 2015-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#jane harris
#fiction output
#mark smith
#piccadilly press
To kick off the year, we surveyed magazine publishers to find out what trends and technology they think will have an impact on the industry in 2015. While the responses will help us better understand the audience we serve, they also reveal where... Continue reading at Publishing Executive
[ Publishing Executive | 2015-02-02 00:00:00 UTC ]
More news stories like this |