Verizon Names J. Crew Executive to New Role of Marketing Chief

Verizon Communications is turning to apparel chain J. Crew Group Inc. for marketing inspiration as the largest U.S. wireless carrier confronts an escalating price battle.Diego Scotti, the head of marketing at J. Crew, will take over the new role of CMO at Verizon starting next week, the company said Thursday. Mr. Scotti, a native of Argentina, will step into the position at Verizon after previous stints overseeing marketing for print and digital brands at Conde Nast, including Vogue magazine, and as head of global advertising and brand management at American Express Co.Verizon this week became the last of the four major wireless carriers to join a round of price cuts and doubling of data allotments aimed at winning customers who are shopping for cheaper ways to watch more mobile video. The marketing push is in response to campaigns from smaller rivals like T-Mobile U.S., which reversed customer losses to gain more than 2 million subscribers last year. The proliferation of T-Mobile's magenta-colored ads and no-contract bargains have helped set a new tone for the industry. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-10-03 00:00:00 UTC ]
News tagged with: #american express #mobile video

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BEA 2015: China: Global Market Forum Exhibitors

China is the focus country of this year's Global Market Forum, and the delegation is the largest that BEA has ever seen. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-01 00:00:00 UTC ]
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Kiser Named President and Publisher at Running Press

Kiser succeeds Chris Navratil, who left that post in October as a part of a Perseus reorganization. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-28 00:00:00 UTC ]
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Outside Magazine’s Executive Editor Explains His Move to the Business Side

Sam Moulton talks about his switch to content marketing director—and why it makes sense. The post Outside Magazine’s Executive Editor Explains His Move to the Business Side appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business side #makes sense


Crowdfunding as a Source of Book Marketing Power

More than money, crowdfunding offers valuable feedback to authors, as they learn the fundamentals of speaking directly to readers, argues Deborah Emin. The post Crowdfunding as a Source of Book Marketing Power appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-28 00:00:00 UTC ]
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Book Marketing Today: It’s Not B2B or B2C, But E2E

Publishers need to focusing on developing fans for books, not merely marketing them, argues Lance Fensterman, founder of ReedPop and producer of BookCon. The post Book Marketing Today: It’s Not B2B or B2C, But E2E appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-27 00:00:00 UTC ]
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Johnston Press chief Ashley Highfield receives £1.65m pay package

Last year’s remuneration for the Scotsman and Yorkshire Post publisher’s chief executive was more than three times that of the previous yearAshley Highfield, chief executive of Johnston Press, a regional newspaper publisher, received a £1.65m pay last year, including a £645,000 bonus.Highfield’s... Continue reading at The Guardian

[ The Guardian | 2015-04-27 00:00:00 UTC ]
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Digital Evolution in the Spanish Markets

Spanish is the third-most-widely-spoken language in the world, after English and Chinese, and the revenue potential of 550 million Spanish speakers worldwide is not being overlooked by the publishing sector. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #spanish markets #digital evolution #revenue potential #publishing sector


VIDEO: India's tough market for booksellers

One of India's most influential publishers tells the BBC that it's 'very hard' to make money in the Indian book industry. Continue reading at BBC World

[ BBC World | 2015-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tough market #make money


Latin American Digital Markets to Rise 10-15% by 2020

A new report from German ebook distribution platform quantifies the anticipated growth of digital publishing across Latin America. The post Latin American Digital Markets to Rise 10-15% by 2020 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing #latin america


Incoming Kansan Editor-in-Chief at KU: ‘We’re One of the Best Student Media Organizations, So Let’s Prove It’

Katie Kutsko, incoming editor-in-chief of The University Daily Kansan at the University of Kansas, is currently oozing awesomely geeky journalism passion. It has spilled over into a compelling manifesto on the publishing platform Medium in ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-04-22 00:00:00 UTC ]
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Facebook Tweaks Cause Concern Among Marketers, but Not Necessarily Panic

Facebook today unveiled changes to the way its news feed algorithm distributes page posts, giving more credence to posts by users' friends than from publishers. For instance, news articles with many likes and comments have typically appeared high up in users' news feeds, but that is being... Continue reading at AdWeek

[ AdWeek | 2015-04-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #menlo park #advertising program #evolve media #start paying #elite daily


Gannett to Name Broadcast, Digital Unit TEGNA Amid Print Spinoff

Gannett, the media company that is spinning off its publishing business, said Tuesday it'll run its broadcasting and digital units under the new corporate name TEGNA. Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-04-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media company #publishing business #ll run #digital units


The 10 Most Fascinating Digital Marketing Stats of the Week

The 10 most intriguing numbers from digital marketing over the last week include new data on the explosion of legal marijuana marketing as well as stats that show how online video continues to grow. 1. In today's Adweek magazine, we report how several notable publishers told us that Facebook... Continue reading at AdWeek

[ AdWeek | 2015-04-21 00:00:00 UTC ]
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London Book Fair 2015: Decoding the Spanish Language Market

The Spanish language market is not the easiest one to break into. This highlights the importance of cultivating partnerships with international publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-21 00:00:00 UTC ]
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Introducing The Markets: Global Publishing Summit

The Frankfurt Book Fair and Publishing Perspectives are launching a new , international publishing conference called The Markets: Global Publishing Summit The post Introducing The Markets: Global Publishing Summit appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-15 00:00:00 UTC ]
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Manga Publishers Try Games, Erotica to Grow Market

The U.S. manga market is growing again and publishers are turning to related products--from prose tie-ins and games to accessories and apparel--to reel in even more consumers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #manga publishers #manga market


Markets summit for FBF

Frankfurt Book Fair (FBF) is launching a new conference which will focus on seven different publishing markets. “The Markets: Global Publishing Summit” will launch on 13th October 2015, helping publishers around the world to “understand and create partnerships in seven important current and... Continue reading at The Bookseller

[ The Bookseller | 2015-04-15 00:00:00 UTC ]
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Smith to Retire from Wiley; Allin Named New CEO

Steve Smith will be retiring, due to medical reasons, as of June 1. The company's board has elected current executive v-p and COO Mark Allin as his successor. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-15 00:00:00 UTC ]
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Marketers and Publishers Find Common Ground on Hot-Button Topic: Viewability

This issue is referred to broadly as viewability. Though it has dogged digital media for years, chief marketing officers are now paying attention -- and they've put everyone in the digital ecosystem on alert: Clean things up or we'll spend our money elsewhere.As one result, a cottage industry of... Continue reading at Advertising Age

[ Advertising Age | 2015-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ve put #digital ecosystem #cottage industry #display ads


Poland’s Book Market Has Big Potential, Many Challenges

IPR License and agent Lucy Abrahams look at the Poland, one of Europe's dynamic developing book markets, one with huge potential but also many challenges. The post Poland’s Book Market Has Big Potential, Many Challenges appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post poland #challenges appeared #book market #ipr license #huge potential