Verizon Communications is turning to apparel chain J. Crew Group Inc. for marketing inspiration as the largest U.S. wireless carrier confronts an escalating price battle.Diego Scotti, the head of marketing at J. Crew, will take over the new role of CMO at Verizon starting next week, the company said Thursday. Mr. Scotti, a native of Argentina, will step into the position at Verizon after previous stints overseeing marketing for print and digital brands at Conde Nast, including Vogue magazine, and as head of global advertising and brand management at American Express Co.Verizon this week became the last of the four major wireless carriers to join a round of price cuts and doubling of data allotments aimed at winning customers who are shopping for cheaper ways to watch more mobile video. The marketing push is in response to campaigns from smaller rivals like T-Mobile U.S., which reversed customer losses to gain more than 2 million subscribers last year. The proliferation of T-Mobile's magenta-colored ads and no-contract bargains have helped set a new tone for the industry. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-10-03 00:00:00 UTC ]
News tagged with:
#american express
#mobile video
Threats and opportunities were considered by leading figures from academic publishing at Thursday’s panel discussion on Brexit. The post The Implications of Brexit for the UK Academic Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#leading figures
#academic publishing
#panel discussion
From education to the trade, Frankfurt Book Fair's opening is stressing freedom of expression and the responsibilities that go along with it. The post ‘The Markets’ at Frankfurt: Reach and Responsibility appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-10-19 00:00:00 UTC ]
More news stories like this |
Frankfurt’s The Markets: Global Publishing Summit took place on Tuesday, the opening event of the Fair’s premium events program dubbed “The Business Club,” and offered insight into seven publishing markets around the world. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing markets
#opening event
#business club
#offered insight
As Pinterest works to build an advertising business that rivals heavyweights like Facebook and Google, it's launching a creative program with a handful of production shops, publishers and creators aimed at making it easier for brands to create posts for the platform. The new program is called... Continue reading at AdWeek
[ AdWeek | 2016-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#long term
#media companies
#automated fashion
A testament to the global reach of publishing today, The Markets at Frankfurt Book Fair arrives with diversity both of opportunity and challenge. The post Voices From the Day Ahead: Frankfurt’s ‘The Markets’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-10-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#day ahead
#global reach
#publishing today
‘If I can do it, anyone can,’ says Bibliocloud c0-founder Emma Barnes, who speaks Tuesday at Frankfurt’s The Markets about publishing’s need to know tech. With just one day to go before Tuesday’s (October 18) The Markets: Global Publishing Summit from Frankfurt Book Fair and Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#markets appeared
#post frankfurt
#emma barnes
Can the robust tradition of recommendation seen in book clubs be scaled up through digital? Nathan Hull and a Dutch company intend to find out by offering a ‘Choice.’ In our series with specialists who’ll tackle issues in the seven pivotal publishing markets of Frankfurt Book Fair’s and... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#nathan hull
#book clubs
Self-published writers and digital only publishers will continue to grow their share of the digital content market while traditional publishers over-price ebooks, according to early results of the FutureBook Census, launched ahead of this year’s FutureBook Conference, taking place on 2nd December. Continue reading at The Bookseller
[ The Bookseller | 2016-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital census
#self-published writers
#early results
#launched ahead
#futurebook conference
#taking place
#2nd december
Theresa Thompson, formerly executive v-p of Sterling Publishing, has been promoted to president of the publisher, effective immediately. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sterling publishing
#executive v-
#effective immediately
Penguin Random House Children’s has struck a three-year publishing with Arklu, the creator of the “realistic” Lottie Dolls. Continue reading at The Bookseller
[ The Bookseller | 2016-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#prh children
Blackwell’s will continue to supply print and ebooks to the NHS after striking a new deal with the National Institute for Health and Care Excellence. Continue reading at The Bookseller
[ The Bookseller | 2016-10-07 00:00:00 UTC ]
More news stories like this |
Annual sales of poetry books are set to surpass £10m for the first time since records began, The Bookseller can reveal on National Poetry Day today. Continue reading at The Bookseller
[ The Bookseller | 2016-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#highest sales
#annual sales
#poetry books
#records began
This year’s Pacific Northwest Booksellers Association (PNBA) fall trade show, held Sep. 29 - Oct. 2 at the Hotel Murano in Tacoma, Wash., drew 110 authors and featured 102 exhibitors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fresh air
#hotel murano
The new PA president Stephen Barr outlines his priorities in an interview with Benedicte Page. Continue reading at The Bookseller
[ The Bookseller | 2016-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#benedicte page
Best known for publishing nonfiction books in such areas as alternative medicine, the indie publisher is trying its hand at fiction after acquiring the rights to five novels by James Misko. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fiction market
#indie publisher
The honorees for the program's eleventh year include Brit Bennett, Yaa Gyasi, Greg Jackson, S. Li, and Thomas Pierce. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#yaa gyasi
#greg jackson
The children's print book market is on course for an 11.7% increase to a full year value of £394m this year if sales continue at the same pace - making 2016 the biggest year for children's books for the third year in a row. Continue reading at The Bookseller
[ The Bookseller | 2016-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#full year
#biggest year
#7% increase
#sales continue
Verizon is trying to become a media company, but history isn't littered with examples of telecoms succeeding at content. It's hard to combine two radically different DNAs, build a publishing arm from scratch and change consumer habits. When you have different businesses, it can be difficult to... Continue reading at Digiday
[ Digiday | 2016-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#uphill battle
#media company
#publishing arm
#brian wieser
This week we interviewed Benedetta Costantini, Uk sales executive at Michael o’Mara Books. Continue reading at The Bookseller
[ The Bookseller | 2016-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mara books
Athens learns it's UNESCO's World Book Capital 2018 and that its largest bookstore, the 118-year-old Eleftheroudakis, is going under. The post Athens Named World Book Capital as 118-Year-Old Bookstore Closes appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-23 00:00:00 UTC ]
More news stories like this |