Verizon Communications is turning to apparel chain J. Crew Group Inc. for marketing inspiration as the largest U.S. wireless carrier confronts an escalating price battle.Diego Scotti, the head of marketing at J. Crew, will take over the new role of CMO at Verizon starting next week, the company said Thursday. Mr. Scotti, a native of Argentina, will step into the position at Verizon after previous stints overseeing marketing for print and digital brands at Conde Nast, including Vogue magazine, and as head of global advertising and brand management at American Express Co.Verizon this week became the last of the four major wireless carriers to join a round of price cuts and doubling of data allotments aimed at winning customers who are shopping for cheaper ways to watch more mobile video. The marketing push is in response to campaigns from smaller rivals like T-Mobile U.S., which reversed customer losses to gain more than 2 million subscribers last year. The proliferation of T-Mobile's magenta-colored ads and no-contract bargains have helped set a new tone for the industry. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-10-03 00:00:00 UTC ]
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Savannah Guthrie, Jennifer Weiner, and Jason Reynolds are among the authors appearing at BookExpo's June 2 Children's Book & Author Breakfast. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-13 00:00:00 UTC ]
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Simon & Schuster UK has promoted Sara-Jade Virtue to a newly created role, special sales director and brand director for commercial fiction. Continue reading at The Bookseller
[ The Bookseller | 2017-02-10 00:00:00 UTC ]
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The 25th edition of the Taipei International Book Fair takes place this week amid concerns of a decline in sales and the future for independent bookstores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-08 00:00:00 UTC ]
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Stephen King and son Owen, plus Whitney Cummings, are among the authors appearing at BookExpo's June 1 Adult Book & Author Breakfast. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-07 00:00:00 UTC ]
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Julian Sayarer's book Interstate: Hitchhiking Through the State of a Nation (Arcadia) has been named Travel Book of the Year at the Edward Stanford Travel Writing Awards. Continue reading at The Bookseller
[ The Bookseller | 2017-02-04 00:00:00 UTC ]
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Edinburgh-based independent Black & White Publishing is naming its new YA imprint ‘Ink Road’. Continue reading at The Bookseller
[ The Bookseller | 2017-02-03 00:00:00 UTC ]
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Orion Publishing Group has restructured its group marketing team, hiring several new people as part of a drive to deliver "more integrated" support for its individual imprints and authors. Continue reading at The Bookseller
[ The Bookseller | 2017-02-03 00:00:00 UTC ]
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What's done to help sell standard books, but not to help sell books in translation? In a telling interview, Chad Post talks about differences in marketing. The post ‘Ghettoizing the Translations’: Chad Post on Marketing Books in Translation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-02-02 00:00:00 UTC ]
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Pearson chief executive John Fallon has branded Donald Trump's travel ban policy "deeply worrying" in a rare political comment from the usually non-partisan education company. Continue reading at The Bookseller
[ The Bookseller | 2017-02-01 00:00:00 UTC ]
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Students at Kingston University have contributed towards a video marketing campaign for six titles in Vintage's "Classics Russians" collection. Continue reading at The Bookseller
[ The Bookseller | 2017-02-01 00:00:00 UTC ]
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This year’s bookstore finalists represent a broad range of independent bookstores, from across the country, both newer stores and long-established ones. The winner will be announced in March. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-30 00:00:00 UTC ]
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The title of "publisher" is no more at Condé Nast. Today, the legendary company unveiled a major reorganization of its advertising sales team that has single-title publishers giving way to multibrand "chief business officers" and category-specific "chief industry officers." In an email to... Continue reading at AdWeek
[ AdWeek | 2017-01-27 00:00:00 UTC ]
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Christine Ball, formerly v-p and deputy publisher at Putnam, Dutton, and Berkley, has been promoted to senior v-p and publisher of the three imprints. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-23 00:00:00 UTC ]
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We've collected seven digital marketing data points that got our attention this week, including news about livestreaming, app revenues and the NFL's top Twitter users. Check them out: 1. Livestreaming down In the second half of 2016, per eMarketer, UBS Evidence Lab found that 36 percent... Continue reading at AdWeek
[ AdWeek | 2017-01-21 00:00:00 UTC ]
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New York magazine once again leads the way, while newcomer The California Sunday Magazine earns a surprise Magazine of the Year nod. The post ASME Names Ellie Award Finalists appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-01-20 00:00:00 UTC ]
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Reviews editor Everett Jones recommends 'Names on the Land' by George Stewart which celebrates the history and diverse nature of place-naming in the U.S. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-20 00:00:00 UTC ]
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Condé Nast Entertainment appoints an SVP, InStyle adds an editor, and more... The post Trusted Media Brands Names Reader’s Digest Publisher | People on the Move — 1.18.17 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-01-19 00:00:00 UTC ]
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Ben Sevier has been named the new publisher of Grand Central Publishing, taking over for Jamie Raab, who will step down at the end of January. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-19 00:00:00 UTC ]
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John Fallon has presided over a string of mishaps at the educational giant and a plunge in the share priceForecasting is difficult, especially about the future, as the old line goes – but is it quite as hard as John Fallon, chief executive of Pearson, makes it seem?Two errors in 2016 were... Continue reading at The Guardian
[ The Guardian | 2017-01-18 00:00:00 UTC ]
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Colson Whitehead's The Underground Railroad (Little, Brown), Liu Cixin's apocalyptic sci-fi epic The Three-Body Problem (Head of Zeus) and V S Naipaul's A Bend in the River (Picador) are some of the novels which helped Barack Obama during his time in the White House, he has said. Continue reading at The Bookseller
[ The Bookseller | 2017-01-18 00:00:00 UTC ]
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