Verizon Communications is turning to apparel chain J. Crew Group Inc. for marketing inspiration as the largest U.S. wireless carrier confronts an escalating price battle.Diego Scotti, the head of marketing at J. Crew, will take over the new role of CMO at Verizon starting next week, the company said Thursday. Mr. Scotti, a native of Argentina, will step into the position at Verizon after previous stints overseeing marketing for print and digital brands at Conde Nast, including Vogue magazine, and as head of global advertising and brand management at American Express Co.Verizon this week became the last of the four major wireless carriers to join a round of price cuts and doubling of data allotments aimed at winning customers who are shopping for cheaper ways to watch more mobile video. The marketing push is in response to campaigns from smaller rivals like T-Mobile U.S., which reversed customer losses to gain more than 2 million subscribers last year. The proliferation of T-Mobile's magenta-colored ads and no-contract bargains have helped set a new tone for the industry. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-10-03 00:00:00 UTC ]
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Springer Nature c.e.o. Derk Haank [pictured] is to retire from his role by the end of the year, with bol.com c.e.o. Daniel Ropers taking on leadership of the publisher. Continue reading at The Bookseller
[ The Bookseller | 2017-06-28 00:00:00 UTC ]
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A commitment to serving readers above all else has, arguably, never been more lucrative. The post Marketers’ “Customer Experience” Chorus is Good News for Publishers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-06-28 00:00:00 UTC ]
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A campaign to name a character in the second part of Philip Pullman’s The Book of Dust series after one of the Grenfell Tower fire’s young victims has helped raise more than £17,000 in just over 16 hours. Continue reading at The Bookseller
[ The Bookseller | 2017-06-27 00:00:00 UTC ]
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New recognition for efforts that Sharjah's royal family and civic leadership have made, Sharjah follows Athens 2018 in the "World Book Capital" designation. The post UNESCO Names the UAE’s Sharjah World Book Capital 2019 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-26 00:00:00 UTC ]
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In the St. Louis Business Journal’s inaugural Technology Executives of the Year Awards, we showcased the innovation that’s taking place in our region by honoring five technology executives. Those executives were honored at an awards event Thursday at the Planetarium at the Saint Louis Science... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2017-06-24 00:00:00 UTC ]
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'Global vision, local service' is how Bookwire has pushed deep into its Latin American expansion after success in Germany and Spain. The post Bookwire’s Spanish Markets Footprint: Selling More Ebooks ‘In the Jet Stream’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-22 00:00:00 UTC ]
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Irish writer Sebastian Barry has won the £25,000 Walter Scott Prize for Historical Fiction for a second time for his American epic Days Without End (Faber). Continue reading at The Bookseller
[ The Bookseller | 2017-06-20 00:00:00 UTC ]
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Frankfurt Book Fair's 'The Markets' conference explores an industry that keynote speaker Andrew Wylie says stands 'at odds with the nationalist agenda.' The post Frankfurt’s ‘The Markets’ Conference: France, India, Southeast Asia, UK, USA appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-20 00:00:00 UTC ]
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J K Rowling has been made a Companion of Honour for her services to literature and philanthropy in the Queen’s Birthday Honour’s list. Continue reading at The Bookseller
[ The Bookseller | 2017-06-17 00:00:00 UTC ]
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Even as German booksellers see online efforts pay off, consumption patterns are weaker, says a new report: 'A truly distressing drop in customer frequency." The post Germany’s 2016 Book Market Report: ‘Stable Amid Transformation’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-15 00:00:00 UTC ]
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Oxford University Press’ former business development director for Asia, Helen Duan, has been named as the new chief executive of Penguin Random House North Asia. Continue reading at The Bookseller
[ The Bookseller | 2017-06-15 00:00:00 UTC ]
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Hodder & Stoughton has been crowned Marketing Team of the Year for its "consistently high standard" of campaigns run over the past 12 months. Continue reading at The Bookseller
[ The Bookseller | 2017-06-14 00:00:00 UTC ]
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Diversity is not a "marketing trend” and publishers should not "dehumanise" readers or black, Asian and minority ethnic (BAME) authors, Nikesh Shukla told delegates to The Bookseller's Marketing and Publicity Conference. Continue reading at The Bookseller
[ The Bookseller | 2017-06-14 00:00:00 UTC ]
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The Pulitzer Prize–winning author of 'Life on Mars' has been named to the highest public office reserved for an American poet. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-14 00:00:00 UTC ]
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Consumers are looking to brands to tell stories in ways that feel "modern, connected and personal" in a world that is going through an "unprecedented state of change", Julia Kenyon, director of brand and content marketing of BBC Worldwide has said. Continue reading at The Bookseller
[ The Bookseller | 2017-06-14 00:00:00 UTC ]
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The Bookseller Marketing & Publicity Conference 2017 takes place on Tuesday 13th June. Follow along here. Continue reading at The Bookseller
[ The Bookseller | 2017-06-13 00:00:00 UTC ]
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Some teams' marketers are already back on the training field in a bid to monetize an uptick in digital consumption they have so far struggled to understand. The post ‘In reality, we are a content company’: Football clubs embrace the role of digital publisher appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-12 00:00:00 UTC ]
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FoxNext, the newly formed gaming and virtual reality division of 21st Century Fox, has promoted Rick Phillips to president of FoxNext Games, overseeing publishing and licensing for the unit. Phillips previously oversaw Fox’s game licensing across mobile, console, PC, social and online... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2017-06-09 00:00:00 UTC ]
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Authors Ian Rankin, Val McDermid and Deborah Levy are among a roster of starry names made new Royal Society of Literature fellows for 2017. Continue reading at The Bookseller
[ The Bookseller | 2017-06-08 00:00:00 UTC ]
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Southern Independent Booksellers Alliance executive director Wanda Jewell is relocating to California to be closer to family, and Linda-Marie Barrett has been hired by SIBA as assistant executive director. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-06 00:00:00 UTC ]
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