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Consumers are looking to brands to tell stories in ways that feel "modern, connected and personal" in a world that is going through an "unprecedented state of change", Julia Kenyon, director of brand and content marketing of BBC Worldwide has said. Continue reading at 'The Bookseller'
[ The Bookseller | 2017-06-14 00:00:00 UTC ]
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Written By: Tom Tivnan Publication Date: Wed, 08/06/2011 - 15:17 Digital rights management is a "felony", delegates at the second day of a UNESCO conference on digital books heard, as proponents for the liberalisation of copyright laws clashed with those favouring more traditional intellectual... Continue reading at 'The Bookseller'
[ The Bookseller | 2011-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#conference hears