Verizon Communications is turning to apparel chain J. Crew Group Inc. for marketing inspiration as the largest U.S. wireless carrier confronts an escalating price battle.Diego Scotti, the head of marketing at J. Crew, will take over the new role of CMO at Verizon starting next week, the company said Thursday. Mr. Scotti, a native of Argentina, will step into the position at Verizon after previous stints overseeing marketing for print and digital brands at Conde Nast, including Vogue magazine, and as head of global advertising and brand management at American Express Co.Verizon this week became the last of the four major wireless carriers to join a round of price cuts and doubling of data allotments aimed at winning customers who are shopping for cheaper ways to watch more mobile video. The marketing push is in response to campaigns from smaller rivals like T-Mobile U.S., which reversed customer losses to gain more than 2 million subscribers last year. The proliferation of T-Mobile's magenta-colored ads and no-contract bargains have helped set a new tone for the industry. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-10-03 00:00:00 UTC ]
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The Centre for Economics & Business Research (CEBR) sums up the highlights from its Bookselling Britiain report, commissioned by the Booksellers Association, which assesses bricks-and-mortar booksellers' contribution to the UK economy. Continue reading at The Bookseller
[ The Bookseller | 2017-10-27 00:00:00 UTC ]
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As staged in THE ARTS+ at the Frankfurt Book Fair, the German digital strategist Maks Giordano talks about reaching customers on an 'exponential curve.' The post Maks Giordano at THE ARTS+ on Book Marketing: Think ‘Hyperinnovation’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-26 00:00:00 UTC ]
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Following the resignation of Russ Eanes in August, the MennoMedia board has named Amy Gingerich as the new executive director and publisher of MennoMedia and its Herald Press imprint. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-23 00:00:00 UTC ]
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The Orion Publishing Group has hired two new people to join its group marketing team: Tom Noble and Katie Moss. Continue reading at The Bookseller
[ The Bookseller | 2017-10-20 00:00:00 UTC ]
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Fischer has announced his intention to step down from his position at the New England Independent Booksellers Association, after 11 years at the helm of the regional advocacy group. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-19 00:00:00 UTC ]
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Brian Napack, who has served in a host of corporate positions including as president of Macmillan, will start at John Wiley on December 4. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-17 00:00:00 UTC ]
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With a bright, new stand design and a newly launched Ukrainian Book Institute, the country's publishers and literature made a big splash in Frankfurt. The post Ukrainian Publishers Look to Further Develop Their Book Market and International Profile appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-13 00:00:00 UTC ]
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Agents at this year’s Frankfurt Book Fair have dismissed Simon & Schuster c.e.o. Carolyn Reidy’s assertion that exiting the European Union will affect UK publishers’ ability to secure market exclusivity in Europe. Continue reading at The Bookseller
[ The Bookseller | 2017-10-13 00:00:00 UTC ]
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Italy's book market is “leaving the [economic] crisis behind” with “positive signals” including a small rise in the value of print sales. Continue reading at The Bookseller
[ The Bookseller | 2017-10-12 00:00:00 UTC ]
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Iranian poet Mahvash Sabet has been announced as the 2017 International Writer of Courage and will share the PEN Pinter Prize with Irish writer Michael Longley. Continue reading at The Bookseller
[ The Bookseller | 2017-10-12 00:00:00 UTC ]
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Defending freedom to publish, Frankfurt's CEO Talk featured Simon & Schuster CEO Carolyn Reidy and Albin Michel VP Guillaume Dervieux. The post Frankfurt CEO Talk: Defending Freedom to Publish and Role of Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-12 00:00:00 UTC ]
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Iconic literary agent Andrew Wylie spoke at the Frankfurt Book Fair's Markets conference about diversity in publishing, and giving readers what they want. The post Frankfurt’s Markets Conference: Andrew Wylie on Reading in a Globalized Society appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-11 00:00:00 UTC ]
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Tackling what agent Andrew Wylie calls "a profound moral question" for world publishing and more, The Markets is an issues-driven conference for a sharply relevant business in world dynamics. The post Tuesday at Frankfurter Buchmesse: The Markets in Time of Change appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-09 00:00:00 UTC ]
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Call them evidence of progress, predictions of concern—the issues UK publishing leaders point to will be the stuff of Frankfurt chats this week. The post Executive Viewpoints: The Outlook at Frankfurter Buchmesse appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-09 00:00:00 UTC ]
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AT&T Chief Executive Randall Stephenson indicated that President Trump’s tensions with CNN should not factor into the federal government’s blessing of AT&T’s proposed $85-billion purchase of Time Warner Inc., which owns the cable news network. “I don’t know what the relevance is of CNN... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-10-05 00:00:00 UTC ]
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Five finalists are named in each of four categories for a total 20 contenders for National Book Award honors in mid-November. This year is the 68th round of the award program’s activity. By Porter Anderson, Editor-in-Chief | @Porter_Anderson Four of the 20 Titles Are Debuts ontinuing its busy... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-05 00:00:00 UTC ]
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As another year draws to a close, key figures at major publishers share insights on how they are defining success and refining their strategies moving forward. The post Executive Perspectives: Where Eight Publishers Are Focusing in Q4 and Beyond appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-10-04 00:00:00 UTC ]
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The diverse shortlists include such established voices as Frank Bidart and Frances FitzGerald and up-and-coming literary favorites including Danez Smith, Carmen Maria Machado, and Ibi Zoboi. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-04 00:00:00 UTC ]
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The program gives five publishing players from Canada a chance to meet with as many as 50 of their counterparts in the French industry, ahead of Frankfurter Buchmesse. The post Participants Named in Paris Fellowship for Canadian Book Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-09-28 00:00:00 UTC ]
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The Royal Society of Literature is launching a programme, “Literature Matters”, to campaign for recognition of the power and value of great writing. Continue reading at The Bookseller
[ The Bookseller | 2017-09-26 00:00:00 UTC ]
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