Verizon Communications is turning to apparel chain J. Crew Group Inc. for marketing inspiration as the largest U.S. wireless carrier confronts an escalating price battle.Diego Scotti, the head of marketing at J. Crew, will take over the new role of CMO at Verizon starting next week, the company said Thursday. Mr. Scotti, a native of Argentina, will step into the position at Verizon after previous stints overseeing marketing for print and digital brands at Conde Nast, including Vogue magazine, and as head of global advertising and brand management at American Express Co.Verizon this week became the last of the four major wireless carriers to join a round of price cuts and doubling of data allotments aimed at winning customers who are shopping for cheaper ways to watch more mobile video. The marketing push is in response to campaigns from smaller rivals like T-Mobile U.S., which reversed customer losses to gain more than 2 million subscribers last year. The proliferation of T-Mobile's magenta-colored ads and no-contract bargains have helped set a new tone for the industry. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-10-03 00:00:00 UTC ]
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Sympler co-founder and CEO Ben Jenkins outlines how brands should be approaching the massive opportunity in messaging. With WhatsApp at 1 billion daily active users, and Facebook Messenger and WeChat not far behind, there is no question of the importance of messaging. In the last 12 months my... Continue reading at Fast Company
[ Fast Company | 2017-08-22 00:00:00 UTC ]
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That’s the heart of the question now before the U.S. Court of Appeals for the Second Circuit, after a lively hearing on Tuesday in the case of Capitol Records vs. ReDigi. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-22 00:00:00 UTC ]
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William Morrow has named Shelby Meizlik to the newly-created role of v-p of special events and creative strategies. Kelly Rudolph has also been promoted to senior group publicity director, overseeing all imprints under the Morrow umbrella. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-10 00:00:00 UTC ]
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Sherrie Slopianka has been named the new publisher of Harvest House Publishers, taking over for LaRae Weikert, who will step down at the end of the month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-08 00:00:00 UTC ]
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Citing personal circumstances, Dzanc Books' Guy Intoci is stepping down this month as publisher and editor-in-chief at the small literary press. He will be replaced by senior editor Michelle Dotter. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-07 00:00:00 UTC ]
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The Michiko Kakutani book review is an institution unto itself, one that has now come to an end as The New York Times chief book critic steps down from her role after 38 years at the Times, 34 of which have been spent writing about the work of basically every author in the contemporary Western... Continue reading at AdWeek
[ AdWeek | 2017-07-28 00:00:00 UTC ]
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Amazon has said it will double its number of research and development roles in London as it opens a new UK head office boosting its overall workforce with 5,000 new jobs across the country this year. Continue reading at The Bookseller
[ The Bookseller | 2017-07-26 00:00:00 UTC ]
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On the European Commission's geo-blocking regulations for ebooks, the Italian, Greek, French, and European publishing associations issue words of caution. The post European Publishing Associations on Geo-Blocking, Ebooks, and the Digital Single Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-07-25 00:00:00 UTC ]
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Children’s book publicists are being called on to submit a low-budget marketing campaign they are proud of to a competition. Continue reading at The Bookseller
[ The Bookseller | 2017-07-22 00:00:00 UTC ]
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Former energy chief Louise Boland is launching a new publisher focusing on contemporary literary fiction. Continue reading at The Bookseller
[ The Bookseller | 2017-07-20 00:00:00 UTC ]
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'The Grand Central Market Cookbook' takes readers into the iconic Los Angeles market for food that, as one of the book's authors put it, offers "a peephole" into the city's culinary scene at large. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-19 00:00:00 UTC ]
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Jamia Wilson has become both the youngest director in the 47-year history of the press, and the first woman of color to head the organization. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-19 00:00:00 UTC ]
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Led by $590 million in sales of book-format graphic novels, the combined graphic novel and comics sales in North America grew 5% to $1.085 billion in 2016, according to a joint estimate by industry news sites Comichron and ICv2.com. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-14 00:00:00 UTC ]
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George Andreou, currently v-p and senior editor at Alfred A. Knopf, has been named the new director of the vaunted university press. The job marks something of a homecoming for Andreou, who graduated from Harvard College in 1987. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-13 00:00:00 UTC ]
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Lara Hancock will join Penguin Random House Children’s in the newly-created position of publisher for picture books and partnerships. Continue reading at The Bookseller
[ The Bookseller | 2017-07-12 00:00:00 UTC ]
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The chief executive of the Libraries Taskforce, Kathy Settle, has waded into the debate about desk space rentals, saying it is a "business opportunity" for the sector. Continue reading at The Bookseller
[ The Bookseller | 2017-07-07 00:00:00 UTC ]
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Marotta and Larsen will be part of a newly constituted senior leadership team at DK North America. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-07 00:00:00 UTC ]
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Jake Williams, creator of a "beautifully" designed and illustrated children's book Resilient Reptiles, has received a New Designers Award, presented by the V&A. Continue reading at The Bookseller
[ The Bookseller | 2017-07-07 00:00:00 UTC ]
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The Department for Culture Media and Sport (DCMS) has changed its name to include 'digital' in order to acknowledge the evolution of the department's remit. Continue reading at The Bookseller
[ The Bookseller | 2017-07-06 00:00:00 UTC ]
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A print recovery in the past two years has somewhat slowed in 2017, with the Irish market sporting a bestseller-shaped hole. Continue reading at The Bookseller
[ The Bookseller | 2017-06-30 00:00:00 UTC ]
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