Verizon Communications is turning to apparel chain J. Crew Group Inc. for marketing inspiration as the largest U.S. wireless carrier confronts an escalating price battle.Diego Scotti, the head of marketing at J. Crew, will take over the new role of CMO at Verizon starting next week, the company said Thursday. Mr. Scotti, a native of Argentina, will step into the position at Verizon after previous stints overseeing marketing for print and digital brands at Conde Nast, including Vogue magazine, and as head of global advertising and brand management at American Express Co.Verizon this week became the last of the four major wireless carriers to join a round of price cuts and doubling of data allotments aimed at winning customers who are shopping for cheaper ways to watch more mobile video. The marketing push is in response to campaigns from smaller rivals like T-Mobile U.S., which reversed customer losses to gain more than 2 million subscribers last year. The proliferation of T-Mobile's magenta-colored ads and no-contract bargains have helped set a new tone for the industry. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-10-03 00:00:00 UTC ]
News tagged with:
#american express
#mobile video
The Publishers Association (PA) and the Independent Publishers Guild (IPG) have welcomed prime minister Theresa May's speech yesterday (17th January) confirming the UK will be leaving the single market. Continue reading at The Bookseller
[ The Bookseller | 2017-01-18 00:00:00 UTC ]
More news stories like this |
With gains in unit sales of print books offsetting declines of ebook the trade market has been relatively stable over the last four years, Nielsen's Jonathan Stolper said at the start of the Digital Book World conference. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#trade market
Wolfgang Blau becomes president and Albert Read moves into the managing director’s role at the Vogue and Vanity Fair publisher New appointments have been announced by magazine publisher Condé Nast in the wake of Nicholas Coleridge’s decision to step aside and take on the role of... Continue reading at The Guardian
[ The Guardian | 2017-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#general manager
Matt Hancock’s move follows week in which Donald Trump attacked CNN as ‘fake news’ for reporting on dossier on his Russia linksMinisters have summoned media bosses for talks on “accuracy” in journalism amid growing concern over the rise of fake news. Matt Hancock, the minister of state for... Continue reading at The Guardian
[ The Guardian | 2017-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fake news
#matt hancock
#news organisations
PW's reviews editors have selected some of the most notable adult and children's authors to meet at this year's Winter Institute Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#reviews editors
#notable adult
#winter institute
With book production down 40 percent in Russia, the country's publishers are looking to favorable book pricing as a source of revenue growth in 2017. The post Growing Russian Book Market Looks to Educational and Children’s Books in 2017 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book production
#revenue growth
A market with few reliable statistics, Pakistan's literary leaders work in Western publishing markets and its main play at home is in textbooks. The post Market Overview: Pakistan’s Emerging Publishing Industry appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#market overview
Major bookselling initiatives, along with book fairs and campaigns to promote reading, are underway in Vietnam's developing book publishing market. The post Market Overview: Vietnam’s Walk on ‘Book Street’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#market overview
#book fairs
#promote reading
The print market sold 195 million books for £1.59bn in 2016, a 7% boost in volume over the last 12 months and a 4.5% jump in volume. Continue reading at The Bookseller
[ The Bookseller | 2017-01-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#7% boost
The Wiley's Dummies brand veteran will oversee LPG's 14 imprints and divisions serving the school/library and trade markets, effective January 20. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-05 00:00:00 UTC ]
More news stories like this |
HarperCollins will release Lopè Ariyo's debut cookbook after the chef won two accolades. Continue reading at The Bookseller
[ The Bookseller | 2017-01-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#rising star
#debut cookbook
Melissa Lee-Houghton's Costa Award shortlisted collection Sunshine (Penned in the Margins) has been named one of The Poetry School's 2016 Books of the Year, alongside four titles each from Picador and Sheffield-based publisher and writer development agency The Poetry Business. Continue reading at The Bookseller
[ The Bookseller | 2016-12-23 00:00:00 UTC ]
More news stories like this |
The colouring app Millie Marotta’s Colouring Adventures has been selected by Apple as one of the Top 10 Best Apps of 2016 on the App Store in the UK and Nordic territories. Continue reading at The Bookseller
[ The Bookseller | 2016-12-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#app store
After losses of almost €556 million, Italy's book publishing market grew in 2015 and 2016 for the first time since 2010, according to the Italian Publishers Association. The post Market Report: Modest Growth in Italy’s Publishing Sector appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#modest growth
#publishing sector
Facebook has been undervaluing iPhone audiences on certain posts by Instant Articles publishers, per its blog post on Friday. It's the fourth time since September that the digital media giant has owned up to providing marketers with inaccurate data, following up on an admission just one week... Continue reading at AdWeek
[ AdWeek | 2016-12-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#national geographic
#nbc news
#increase revenues
#live videos
Craig Popelars, a 22-year veteran at Algonquin Books, has been named associate publisher of its adult division, effective immediately. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#algonquin books
#craig popelars
#adult division
#effective immediately
Just launched this month, Croatia's 'free reading zone', funded by government and private donors, is intended to offer thousands of free ebooks to residents and visitors. The post Naming Itself a Free Reading Zone, Zagreb Launches ‘Croatia Reads’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#free ebooks
Sarah Smith has joined Amazon as editorial director for print and Kindle books, where she will oversee the books editorial team. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#joined amazon
#kindle books
One-sentence novel Solar Bones (Tramp Press) by Mike McCormack has been named the Bord Gáis Energy Irish Book of the Year 2016. Continue reading at The Bookseller
[ The Bookseller | 2016-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mike mccormack
Top 20 Marketing Campaign Winners: 1105 Media, Live From: Use of Social Media 5280 Publishing, 5280 Selects Newsletter & Day in Denver Giveaway: Behavioral Campaign and Use of Contests Bonnier Corporation, The post The 2016 Folio: Marketing Awards appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-12-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#marketing awards
#bonnier corporation