Verizon Communications is turning to apparel chain J. Crew Group Inc. for marketing inspiration as the largest U.S. wireless carrier confronts an escalating price battle.Diego Scotti, the head of marketing at J. Crew, will take over the new role of CMO at Verizon starting next week, the company said Thursday. Mr. Scotti, a native of Argentina, will step into the position at Verizon after previous stints overseeing marketing for print and digital brands at Conde Nast, including Vogue magazine, and as head of global advertising and brand management at American Express Co.Verizon this week became the last of the four major wireless carriers to join a round of price cuts and doubling of data allotments aimed at winning customers who are shopping for cheaper ways to watch more mobile video. The marketing push is in response to campaigns from smaller rivals like T-Mobile U.S., which reversed customer losses to gain more than 2 million subscribers last year. The proliferation of T-Mobile's magenta-colored ads and no-contract bargains have helped set a new tone for the industry. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-10-03 00:00:00 UTC ]
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While most legacy media organizations have spent years integrating print and digital newsrooms and commercial teams, there are some who believe that there is a severe lack of understanding at the top in how to juggle the different requirements of a high-growth digital media business and a... Continue reading at Digiday
[ Digiday | 2016-12-14 00:00:00 UTC ]
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Meet the sixteen teams bringing innovation and creativity to marketing in the magazine industry. The post What You Missed: Inside the 2016 Folio: Marketing Awards appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-12-14 00:00:00 UTC ]
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Steven Pace, the sales director at Workman, will join W. W. Norton on January 2 as its new director of trade sales, replacing longtime v-p and trade sales director William F. Russin. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-14 00:00:00 UTC ]
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Author Nikesh Shukla has been named as one of Foreign Policy magazine’s 100 Global Thinkers for 2016 for his work tackling the “unbearable whiteness of publishing”. Continue reading at The Bookseller
[ The Bookseller | 2016-12-13 00:00:00 UTC ]
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Jill Corcoran Literary Agency, in an effort to both extend its reach in the children's book market and expand into the adult book market, has announced the addition of four new agents. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-13 00:00:00 UTC ]
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In a land of nearly 2,000 small book publishers, Myanmar's post-junta industry is strengthening its ties to ASEAN and serving a youthful demographic. The post Book Publishing Market Overview: Myanmar’s Challenges and Potential appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-12-12 00:00:00 UTC ]
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One year ago, the Washington Post decided it was done working with third-party ad-tech partners and instead started building its own slick tools and ad formats to tackle industry problems like speed, fraud and viewability. So, it started an internal group called Research, Experimentation and... Continue reading at AdWeek
[ AdWeek | 2016-12-09 00:00:00 UTC ]
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As publishers, we recognize that our own operations need to evolve if we are going to survive in the long run. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-09 00:00:00 UTC ]
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The "cultural consequences of the Digital Single Market in Europe would be disastrous", according to Chris Auty [pictured], head of the producing department of the National Film & Television School. Continue reading at The Bookseller
[ The Bookseller | 2016-12-07 00:00:00 UTC ]
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Brands had barely adjusted to the idea that they increasingly need to be publishers in this day and age. Now they're being expected to become broadcasters on platforms like Facebook Live, too. Live video is demanding and requires meticulous preparation and the ability to adapt if things go wrong... Continue reading at Digiday
[ Digiday | 2016-12-06 00:00:00 UTC ]
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"Significant pressure" on school budgets is likely to have a knock-on effect on ed tech, trade association British Educational Suppliers Association (BESA) has warned, after its research on the impact of budgetary constraints showed it will lead to a downgrading of ICT investments in 2016-17. Continue reading at The Bookseller
[ The Bookseller | 2016-12-03 00:00:00 UTC ]
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The Beano Annual 2017 (D C Thomson) is on track to be the biggest selling children’s annual this Christmas, with sales of 13,401 units (£52,549 in value terms) to date, according to Nielsen BookScan. Continue reading at The Bookseller
[ The Bookseller | 2016-12-03 00:00:00 UTC ]
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Book industry players need to work closer together to ensure the audiobook market reaches its full potential, Laurence Howell, senior director at Audible UK, told the FutureBook Conference today. Continue reading at The Bookseller
[ The Bookseller | 2016-12-03 00:00:00 UTC ]
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Debut thriller The Couple Next Door by Shari Lapena (Transworld) has been named as W H Smith's Book of the Year for 2016. Continue reading at The Bookseller
[ The Bookseller | 2016-12-02 00:00:00 UTC ]
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Vogue has a new digital executive editor, The Atlantic pulls from BuzzFeed, and more... The post Bloomberg Businessweek Eliminates Publisher Role | People on the Move — 11.30.16 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-12-01 00:00:00 UTC ]
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Longtime Editor Brian Sweany is replaced by Alcalde Magazine's Tim Taliaferro. The post A New Editor-in-Chief at Texas Monthly Following Sale appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-12-01 00:00:00 UTC ]
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Instagram has recruited seven colleges to use Instagram Stories as part of a new initiative to show the behind-the-scenes atmosphere on game days through the rest of the college football season. For the program, Instagram is also providing training and insights on Instagram Stories. The approach... Continue reading at Digiday
[ Digiday | 2016-11-29 00:00:00 UTC ]
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The 33-year publishing veteran will oversee all content and sales operations for the company's 40-plus brands. The post EnsembleIQ Taps Jeff Greisch as Chief Brand Officer appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-11-29 00:00:00 UTC ]
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Ad buyers are joining the fight against the "fake news" that many people blame for misinforming voters during the presidential campaign.Although the focus intially fell on Facebook and Google, where made-up headlines became easy to find, pressure has also come to bear on lesser-known companies... Continue reading at Advertising Age
[ Advertising Age | 2016-11-28 00:00:00 UTC ]
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Simon & Schuster Children's Publishing Division has named Jason Wells to the newly created role of v-p of marketing and publicity, effective December 7, the first in a number of planned hires. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-28 00:00:00 UTC ]
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