Verizon Names J. Crew Executive to New Role of Marketing Chief

Verizon Communications is turning to apparel chain J. Crew Group Inc. for marketing inspiration as the largest U.S. wireless carrier confronts an escalating price battle.Diego Scotti, the head of marketing at J. Crew, will take over the new role of CMO at Verizon starting next week, the company said Thursday. Mr. Scotti, a native of Argentina, will step into the position at Verizon after previous stints overseeing marketing for print and digital brands at Conde Nast, including Vogue magazine, and as head of global advertising and brand management at American Express Co.Verizon this week became the last of the four major wireless carriers to join a round of price cuts and doubling of data allotments aimed at winning customers who are shopping for cheaper ways to watch more mobile video. The marketing push is in response to campaigns from smaller rivals like T-Mobile U.S., which reversed customer losses to gain more than 2 million subscribers last year. The proliferation of T-Mobile's magenta-colored ads and no-contract bargains have helped set a new tone for the industry. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-10-03 00:00:00 UTC ]
News tagged with: #american express #mobile video

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Wedding Magazine’s Name Change Faces Legal Challenge

"Weddings in Houston" publisher alleges that "Modern Luxury Weddings Houston" violates its federal trademark. The post Wedding Magazine’s Name Change Faces Legal Challenge appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-11-22 00:00:00 UTC ]
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Phoenix digital marketing firm lays off 100 as it discontinues direct sales

Phoenix-based digital marketing firm G/O Digital has laid off less than 100 employees today as it discontinued its direct sales business unit. G/O Digital CEO Tim Fagan said his company, which used to be part of Gannett Publishing Services and now is part of McLean, Virginia-based Tegna Inc.,... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2016-11-18 00:00:00 UTC ]
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'Post-truth' named Oxford Dictionaries' Word of the Year

"Post-truth" has been declared 2016's international word of the year by Oxford Dictionaries. Continue reading at The Bookseller

[ The Bookseller | 2016-11-17 00:00:00 UTC ]
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Carole Blake named agent of the year at RNAs

The late agent Carole Blake has been honoured with the Agent of the Year award at the Romantic Novelists' Association's (RNA) second industry awards. Continue reading at The Bookseller

[ The Bookseller | 2016-11-17 00:00:00 UTC ]
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Folio’s Carroll service named Book of the Year

The Folio Society took home three British Book Design & Production Awards last night, including the ceremony’s top award, with a string of smaller and niche operations also lauded for their bold approaches to publishing. Continue reading at The Bookseller

[ The Bookseller | 2016-11-11 00:00:00 UTC ]
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PWC Sees Stable Future for German Book Market

In its annual review of Germany’s entertainment media sector, PriceWaterhouseCooper predicts stable revenue from the German book market through 2020. The post PWC Sees Stable Future for German Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-11-10 00:00:00 UTC ]
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Email Marketing Continues to Confound Publishers

[Sponsored] An exclusive survey conducted by Folio: and WhatCounts reveals a lack of consensus on the all-important marketing channel. The post Email Marketing Continues to Confound Publishers appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-11-08 00:00:00 UTC ]
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Penguin Random House Rules the Children's Book Market

The publisher has a 20-point lead in market share over its closest competitor, HarperCollins. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-04 00:00:00 UTC ]
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New York Magazine Publisher Larry Burstein Leaving After 13 Years in Role

Larry Burstein, who has served as publisher of New York magazine for the last 13 years, is leaving that role, he announced in a memo to staff Friday morning.Mr. Burstein was on his third term as a New York magazine employee -- he worked as an account executive in the early 1980s, returned in... Continue reading at Advertising Age

[ Advertising Age | 2016-11-04 00:00:00 UTC ]
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Google Is Targeting Travel Marketers to Buy Native Programmatic Ads

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[ AdWeek | 2016-11-03 00:00:00 UTC ]
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Detroit's Rebounding Housing Market Transforms Write A House

Write A House, which has been giving away renovated homes in Detroit to emerging writers, is responding to the city's rebounding housing market by offering aspiring authors a free place to stay, not own. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-28 00:00:00 UTC ]
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Conde Nast International’s digital chief: ‘You can’t win a race for reach’

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[ Digiday | 2016-10-27 00:00:00 UTC ]
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The Boss Baby Gets a Starring Role – and Second Billing

Marla Frazee did not immediately start planning what she'd wear to the premiere when Dreamworks Animation optioned the rights to her 2010 picture book, 'The Boss Baby.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-27 00:00:00 UTC ]
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HC's Instachaaz marketing campaign

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[ The Bookseller | 2016-10-27 00:00:00 UTC ]
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Facetime: Magazine Parties, and Marketers Step Out

This week, the Association of National Advertisers held its Masters of Marketing conference in Orlando, Fla. In New York, Bloomberg Pursuits, Esquire and People en Español celebrated their October issues. Check out more below. Continue reading at AdWeek

[ AdWeek | 2016-10-26 00:00:00 UTC ]
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Making Content Marketing Work For You

POP's Joe McCambley on what publishers large and small are missing. The post Making Content Marketing Work For You appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-10-26 00:00:00 UTC ]
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Canada’s Governor General’s Literary Award Winners Named

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[ Publishing Perspectives | 2016-10-26 00:00:00 UTC ]
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What 8 Creative Chiefs Are Reading Right Now

Between client meetings, brainstorm sessions and pitch preparations, time is sparse for chief creative officers, but that doesn't mean they're too busy to energize their creative juices by squeezing in reading time. Check out what books (or audiobooks), in genres from mystery and thriller to... Continue reading at Advertising Age

[ Advertising Age | 2016-10-21 00:00:00 UTC ]
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9 Eye-Opening Digital Marketing Stats From the Past Week

It was an unusually interesting week in digital marketing stats, with some numbers proving to be surprising and others mind-boggling. The following nine data points particularly got our attention. 1. Talk about a ridiculous YouTube win Emirates, the airline from United Arab Emirates, was... Continue reading at AdWeek

[ AdWeek | 2016-10-21 00:00:00 UTC ]
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