Self-published author Richard Veitch has been signed by Joanna Swainson at Hardman and Swainson... Continue reading at 'The Bookseller'
[ The Bookseller | 2014-07-28 00:00:00 UTC ]
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The Holy Grail in the publishing world is to harness our ability to maintain a direct relationship with our customers when using various third-party data providers and applications. Publishers such as us – The Columbus Dispatch & ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-04-07 00:00:00 UTC ]
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#ad revenue
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The premium publisher knock against programmatic sales is that it will undermine direct sales and erode ad rates. Hearst Magazines Digital Media claims it’s done the opposite with a diversified sales strategy that makes its inventory widely available and without restrictions. “We fish in a lot... Continue reading at Digiday
[ Digiday | 2015-04-01 00:00:00 UTC ]
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Charlie and Lola, the characters in Lauren Child’s bestselling series, are set to appear on children’s tote bags as part of the industry-wide Books Are My Bag campaign this autumn. Author and illustrator Child will be designing the new bag, which will hit participating shops from 8th October... Continue reading at The Bookseller
[ The Bookseller | 2015-03-31 00:00:00 UTC ]
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Medium -- the publishing platform founded by the guys who started Twitter -- is getting more aggressive in its bid to attract brand advertising dollars. The site just raided digital publisher Vox Media, hiring Joe Purzycki, the company's head of ad sales, to lead brand partnerships at... Continue reading at Advertising Age
[ Advertising Age | 2015-03-31 00:00:00 UTC ]
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We asked attendees at last week’s Digiday Publishing Summit to come clean on their ability to face up to the threat of ad fraud. Here’s how well they’re coping with bots, how big of a threat ad fraud will be in the next 12 months and more. Sponsor content by Distil Networks. The post From bots... Continue reading at Digiday
[ Digiday | 2015-03-28 00:00:00 UTC ]
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#bottom lines
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Publisher Scholastic UK today announced a deal to develop children’s content with animation studio Brown Bag Films. The partnership is a “first-look” deal, meaning Scholastic will have the first chance to develop Brown Bag content into books, and will share upcoming titles with the studio for... Continue reading at The Bookseller
[ The Bookseller | 2015-03-27 00:00:00 UTC ]
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#meaning scholastic
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Leading UK literary agency Andrew Nurnberg Associates is partnering with Istanbul’s AnatoliaLit agency to expand the agency's activities in Turkey. The post Literary Agent Andrew Nurnberg Partners with Turkey’s AnatoliaLit appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-26 00:00:00 UTC ]
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The march towards media companies publishing content directly to Facebook continues.Barely a month after Facebook Chief Product Officer Chris Cox said publicly that the social network wants to host media companies' articles and videos, The New York Times reported that BuzzFeed, National... Continue reading at Advertising Age
[ Advertising Age | 2015-03-25 00:00:00 UTC ]
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For years Facebook has considered itself a mobile-first company, so it's perhaps not surprising that the company's first attempt to automate the sale of ads running outside of Facebook will be limited to mobile.Mobile app publishers can now sell their in-app display and video ad inventory... Continue reading at Advertising Age
[ Advertising Age | 2015-03-25 00:00:00 UTC ]
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#facebook data
Now that Facebook has video ads, how is it going to make sure you hang around to watch more of them? According to a report on The Information, the social network is in talks with publishers like Vice, The Onion and Vox Media to make short-term videos... Continue reading at Engadget
[ Engadget | 2015-03-25 00:00:00 UTC ]
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#high quality
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The Family Christian Stores bankruptcy drama continues to reverberate across the Christian publishing world. Some publishers owed money by FCS are holding back royalty payments, to try to forestall their own financial hiccups. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-24 00:00:00 UTC ]
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We spoke with Darling about a new epic adventure she’ll be talking up at the London Book Fair, and how publishing is a "contact sport" in which it's more important than ever to maintain strong business relationships. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-24 00:00:00 UTC ]
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Hellie Ogden of Janklow & Nesbit talks with Publishing Perspectives about some of her recent deals and opportunities she believes show promise for authors. The post Literary Agent Q&A: Hellie Ogden, Janklow & Nesbit (UK) appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-09 00:00:00 UTC ]
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A 90-second video features the voices of celebrities including Amy Poehler, Cameron Diaz, Sienna Miller and Jenny Slate while playing on the fact that they do not actually appear. The ads and video direct viewers to the Not There website, which houses the No Ceiling Full Participation report --... Continue reading at Advertising Age
[ Advertising Age | 2015-03-08 00:00:00 UTC ]
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#media brands
#collective stand
#21st century
Facebook continues its campaign to invade Google's ad-tech turf.Facebook is building an ad exchange that would automate the sale of other publishers' ads, according to people familiar with the matter. LiveRail, the online video ad-tech firm that Facebook bought last summer, will be the one... Continue reading at Advertising Age
[ Advertising Age | 2015-03-06 00:00:00 UTC ]
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#display ads
#publishers sell
#ad exchange
#facebook continues
#facebook bought
#people familiar
If Facebook is looking to steal TV ad dollars with its autoplay video ads, then its photo-sharing service Instagram has its sights set on print magazine money with a new ad format.Instagram has created a slideshow-like ad format that lets advertisers include multiple photos in an ad and a link... Continue reading at Advertising Age
[ Advertising Age | 2015-03-04 00:00:00 UTC ]
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#ad format
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#global head
Native advertising was supposed to be marketers’ answer to banner blindness by creating ads that consumers would want to read and share. But by the time a native ad gets through all the necessary approvals and is shaped in a way that can sc ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-03-03 00:00:00 UTC ]
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#native advertising
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For the 30th Jerusalem Book Fair Fellowship Program, 35 alumni — editors, agents and scouts — joined 39 new fellows for a week of professional networking. The post In Jerusalem, A “Retreat” for Editors, Agents and Scouts appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-02 00:00:00 UTC ]
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Just as major advertising players finally seemed close to defining what should count as a billable ad impression online, a few blistering comments from AmEx show that the industry might be farther from consensus than many had hoped. Rachel Herskovitz, global media manager at American Express,... Continue reading at AdWeek
[ AdWeek | 2015-02-27 00:00:00 UTC ]
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#adam shlachter
#technological advances
Ride-hailing apps like Uber and Lyft looking to promote the “sharing” aspect of their service have scored a victory of sorts.’Ride-share’ is now a recognized verb, according to Oxford Dictionaries, which defines it as to “participate in an arrangement in which a passenger travels in a private... Continue reading at PC World
[ PC World | 2015-02-27 00:00:00 UTC ]
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#oxford dictionaries