The legacy news publisher is closing in on 10 billion video views this year. And thanks to a focus on its owned and operated properties, plus a stable of OTT partnerships, less than half of those views will come from Facebook. The post USA Today is repackaging video to create streaming series appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2019-11-04 05:01:40 UTC ]
News tagged with:
#usa today
#operated properties
#news publisher
The Book Marketing Society is launching the second series of its Masterclasses with publisher and consultant James Spackman, after the success of the original events earlier this year. Continue reading at The Bookseller
[ The Bookseller | 2016-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#james spackman
PEN America's new report asserts that 'diverse books' frequently are the first to be yanked when it comes to book challenges and 'soft censorship.' The post International Industry Notes: PEN America on Banning Books in the USA appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#usa appeared
#pen america
#report asserts
#diverse books
#book challenges
As more money flows to advertising startups chasing virtual reality and brands start creating custom content, publishers want in on the VR craze, too. John Solomon, chief creative officer at Circa/Sinclair Broadcasting—the former exec from The Washington Times hired in December to revive the... Continue reading at AdWeek
[ AdWeek | 2016-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#moving forward
#long-term strategy
Television rights to L C Tyler’s comic crime series have been bought by the producers of ITV’s "Midsomer Murders". Continue reading at The Bookseller
[ The Bookseller | 2016-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#television rights
Weidenfeld & Nicolson is publishing a new novel by Carlos Ruiz Zafón, The Labyrinth of the Spirits, the last in his "epic" The Cemetery of Forgotten Books series that spans more than a decade. Continue reading at The Bookseller
[ The Bookseller | 2016-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#weidenfeld nicolson
#publishing anew
Facebook miscalculated how it was measuring average watch time on its platform. Agencies claim it’s not affected how they conduct business because they trade based on performance metrics like impressions, 10-second views and completed views -- not average watch time. That said, agencies and... Continue reading at Digiday
[ Digiday | 2016-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post facebook
#conduct business
#performance metrics
#latest signal
#walled gardens
The social media network was leaving out videos viewed for less than three seconds, which greatly inflated the figures presented to advertisers and publishers. Continue reading at The New York Times
[ The New York Times | 2016-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#videos viewed
#figures presented
The movie adaptation of Stephen King’s “The Dark Tower” is getting closer and closer with the 2017 February release. And as the premiere date approaches so do the new details on the expansive world planned for this massive book series translation. Part of that plan is a TV series that explores... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-09-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#dark tower
#tv series
Michael Joseph has signed up a new crime series from Icelandic author Ragnar Jónasson, whose Dark Iceland series was published by Orenda. Continue reading at The Bookseller
[ The Bookseller | 2016-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#michael joseph
#crime series
Axel Scheffler has created a 12-metre mural for the walls of Evelina London Children’s Hospital as part of a partnership with the charity Readathon. Scheffler and author Julia Donaldson partnered with Readathon for the launch of their new book, Zog and the Flying Doctors (Scholastic). Scheffler... Continue reading at The Bookseller
[ The Bookseller | 2016-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#axel scheffler
Jilly Cooper's bestselling Rutshire Chronicles novels are to be adapted for the small screen in a new "high-end drama" series for ITV, called "Riders". Continue reading at The Bookseller
[ The Bookseller | 2016-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#itv series
#jilly cooper
#small screen
Seventeen years ago, The Blair Witch Project revolutionized movie marketing by turning an indie horror film into a blockbuster with a low-budget viral campaign. Now, just ahead of the third installment of the franchise on Sept. 16, Lionsgate wants to conjure some of the same promotional magic... Continue reading at AdWeek
[ AdWeek | 2016-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#great creative
#conversion rate
#target audience
#adweek magazine
Bloomsbury has united its U.S. division under Cindy Loh, formerly U.S. publishing director of Bloomsbury Children's. George Gibson, publishing director, adult, will be leaving the company. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bloomsbury children
#cindy loh
#george gibson
In order to extend the reach of their VR content, brands like Google and Jack-In-The-Box are testing an approach of serving teaser content on a major publisher that directs viewers to their 360-degree video experience. And Agency Arnold Worldwide has been testing out the organic reach of new... Continue reading at Digiday
[ Digiday | 2016-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#organic reach
#facebook appeared
#vr content
#major publisher
With two critically lauded novels under his belt, Irish author Donal Ryan returns with another scintillating tale, writes Alice O’Keeffe. Continue reading at The Bookseller
[ The Bookseller | 2016-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#donal ryan
Lysa TerKeurst’s ‘Uninvited’ sold nearly 100,000 copies in August and took #1 on our Religion Nonfiction list. Plus, Wanda Brunstetter topped Fiction with the final installment of her Amish Millionaire series. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#takes #1
#lysa terkeurst
#final installment
Penguin Random House has poached bestselling author Anthony Horowitz from Hachette imprint Orion to write a new series of 'whodunnit’ crime novels for Century and Arrow. Continue reading at The Bookseller
[ The Bookseller | 2016-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#crime series
MPA Next will cater to junior-level, non-editorial staffers with networking events, workshops, and more. The post MPA Creates Community for Emerging Magazine Professionals appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#networking events
brightcove.createExperiences(); With the goal of surfacing best-in-class thought leadership on the convergence of video and television, Adweek, along with sponsor and partner NCC Media, convened a half-day Video 2020 Executive Lab late last month in New York for media buyers and... Continue reading at AdWeek
[ AdWeek | 2016-09-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#executive producer
#digital sales
The Telegraph has automated its data-visualization tool for sports, Robologger, in time for the Premier League. Each time a goal is scored an interactive graphic of the goal is published to the site. In the coming months this will extend to Twitter and Facebook Messenger. In time, more rules... Continue reading at Digiday
[ Digiday | 2016-08-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#premier league
#coming months
#facebook messenger