USA Today is repackaging video to create streaming series

The legacy news publisher is closing in on 10 billion video views this year. And thanks to a focus on its owned and operated properties, plus a stable of OTT partnerships, less than half of those views will come from Facebook. The post USA Today is repackaging video to create streaming series appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2019-11-04 05:01:40 UTC ]
News tagged with: #usa today #operated properties #news publisher

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Frog and Toad from famous book series may be gay, author's daughter says

In 1974, children's author and illustrator Arnold Lobel published his first Frog and Toad book. Four years later, he came out to his family as gay. Continue reading at Stuff

[ Stuff | 2016-12-17 00:00:00 UTC ]
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Alderman's 'The Power' to be TV series

Viking's recently-published title The Power is set to be turned into a long-running, global television series by Sister Pictures, co-producers of ITV's "Broadchurch". Continue reading at The Bookseller

[ The Bookseller | 2016-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tv series


OUP Children's to publish Tony De Saulles series

Oxford University Press (OUP) Children’s has acquired a fiction series by Tony De Saulles. Continue reading at The Bookseller

[ The Bookseller | 2016-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #oup children #fiction series


IAB Announces Schedule for 2017 Digital Video NewFronts

Get your calendars ready to start planning for the sixth annual Digital Content NewFronts. The Interactive Advertising Bureau today announced the programming schedule for the event, which takes place in New York from May 1-12. Participants range from publishing stalwarts like The New York... Continue reading at AdWeek

[ AdWeek | 2016-12-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #anna bager #general manager #media agencies #digital equivalent


Goosebumps Author R.L. Stine to Write Series of Marvel's Man-Thing Comics

Stine is achieving a "lifelong dream" by writing the comics, a five-issue series that debuts in February and will feature plenty of interdimensional weirdness. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lifelong dream


The Washington Post Is Marketing Itself to Brands as a Testing Ground for Video Ads

One year ago, the Washington Post decided it was done working with third-party ad-tech partners and instead started building its own slick tools and ad formats to tackle industry problems like speed, fraud and viewability. So, it started an internal group called Research, Experimentation and... Continue reading at AdWeek

[ AdWeek | 2016-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #morgan stanley #larger reach


Netflix Launches Video Previews: How The Company Landed On Its Biggest Redesign Ever

The streaming giant has replaced still photos with moving images to enhance user experience by (hopefully) cutting down on browsing time. The streaming giant has replaced still photos with moving images to enhance user experience by (hopefully) cutting down on browsing... Continue reading at Fast Company

[ Fast Company | 2016-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #streaming giant #moving images #barnes noble


Video publishers seek to extend Facebook content beyond Facebook

Facebook video publisher Attn is producing a long-form version of its popular video series “America Versus,” which will live on its site and streaming platforms. Attn has also produced other content for HBO Now and Spotify. Similarly, CNN’s Great Big Story just premiered its first TV show on the... Continue reading at Digiday

[ Digiday | 2016-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook appeared #streaming platforms #tv show #weather channel #video publishers #advertising revenue


What marketers can learn from Facebook Live’s top brand videos

Brands had barely adjusted to the idea that they increasingly need to be publishers in this day and age. Now they're being expected to become broadcasters on platforms like Facebook Live, too. Live video is demanding and requires meticulous preparation and the ability to adapt if things go wrong... Continue reading at Digiday

[ Digiday | 2016-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook live #live video


Amazon Takes $80 off Fire Tablet and Tap When Bought Together, Today Only - Deal Alert

Today only, if you bundle together Amazon's Fire Tablet and Tap, you'll save $80 on the two. The bundle includes the Fire Tablet with 7" Display, Wi-Fi, and 16 GB of storage, and Amazon Tap, the Alexa-Enabled Portable Bluetooth Speaker. With the Fire tablet from Amazon you can enjoy millions of... Continue reading at PC World

[ PC World | 2016-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bought separately #bundle includes #fire tablet #enjoy millions #tv shows #kindle ebooks #play music


FutureBook: Video is key in fast-moving world, says Whatley

James Whatley, planning partner for innovation at Ogilvy & Mather, kicked off the Futurebook Conference 2016 with a keynote speech highlighting the importance of video in a fast-moving, consumer-orientated world. Continue reading at The Bookseller

[ The Bookseller | 2016-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #james whatley #ogilvy mather


Kuhn Project, ZSH Merge to Create Aevitas

In a letter sent out this morning, the leaders of the Kuhn Project and Zachary Shuster Harmsworth said that they are combining forces to form Aevitas Creative Management, a literary agency that will have over 20 agents and offices in three cities. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #combining forces #literary agency


Martyn Waites pens crime series for Bonnier Zaffre

Bonnier Zaffre has acquired two titles in a new series by thriller writer Martyn Waites (aka Tania Carver). Continue reading at The Bookseller

[ The Bookseller | 2016-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bonnier zaffre


Creating access in publishing

Creative Access is a charity which provides opportunities in the creative industries for young people from under-represented BAME backgrounds. Its c.e.o. Josie Dobrin talks to Natasha Onwuemezi. Continue reading at The Bookseller

[ The Bookseller | 2016-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #creative access #creative industries #natasha onwuemezi


Gollancz acquires 23rd book in George R R Martin's Wild Card series

Gollancz has acquired High Stakes, the 23rd book in the Wild Card series, a long-running sci-fi and superhero series co-edited by bestselling author George R R Martin and Melinda M Snodgrass.  Continue reading at The Bookseller

[ The Bookseller | 2016-11-23 00:00:00 UTC ]
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Scale-hungry Facebook video publishers are in trouble if they don’t think long term

It’s getting easier to get to a billion views on Facebook. But publishers that are only chasing scale, and not thinking about video as a long-term business, are in trouble. Take, for instance, TV, which can monetize the same piece of content through advertising, licensing, syndication,... Continue reading at Digiday

[ Digiday | 2016-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #chasing scale #long term #billion views #revenue streams #suggested videos #sponsored videos


Warner Bros. to buy the rest of digital video company Machinima

Warner Bros. has signed a deal to buy the gamer-focused YouTube network Machinima in order to expand the movie and TV studio’s digital video business, the company said Thursday. Burbank-based Warner Bros., the studio behind film franchises like Harry Potter and DC Entertainment, was already a... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-11-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tv studio #warner bros #harry potter #dc entertainment


Walker acquires MG fantasy series

Walker Books has bought world rights to a middle-grade fantasy trilogy from Irish author Celine Kiernan. Continue reading at The Bookseller

[ The Bookseller | 2016-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #walker books


Google Is Introducing Native Video Ads for Mobile Publishers

If Google's research is correct, more than half of all smartphone users give up trying to load mobile websites if it takes longer than three seconds. Because of that, Google is moving forward with several beta offerings to help publishers and advertisers make their mobile formats more... Continue reading at AdWeek

[ AdWeek | 2016-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile web #mobile apps #waiting list #longest line


Millennial-Focused Video Network Cheddar Looking for Brands to Sponsor Shows

Jon Steinberg, the former president of BuzzFeed, is moving quickly to expand the programming and distribution of Cheddar, the video network he launched earlier this year.In May, Cheddar, which streams on Facebook Live and Sling, added a new 30-minute show from female-focused publisher Bustle,... Continue reading at Advertising Age

[ Advertising Age | 2016-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #temporarily paused #real estate #personal finance