Twitter's advertising revenue is down 59 percent during a five week stretch between April 1st and early May compared to the same period last year, The New York Times has reported. It regularly falls short of sales projections, and things aren't likely to change soon (apparently despite the arrival of new CEO Linda Yaccarino), according to Twitter employees and documents seen by the NYT. Musk previously said that Twitter was on track to post $3 billion in 2023 revenue compared to $5.1 billion in 2021. Last March, he stated Twitter was worth $20 billion, less than half the $44 billion he paid for it.In a Twitter Space last week, Musk said "half our advertising" disappeared, blaming advertisers in Europe and North America who have put "extreme pressure" on the company. "They are trying to drive Twitter bankrupt," he added.However, Twitter's ad sales staff is worried that advertisers have been scared off by a rise in hate speech and pornography, along with a surfeit of ads for things like online gambling and marijuana products. Since Musk took over Twitter, he has taken actions like firing key sales executives and reinstating banned users. That prompted ad agencies and brands including GM and Volkswagen to pause ad spending. Other advertisers including Apple, Amazon and Disney have reportedly been spending less on advertising than last year, employees told the NYT. It cited an example of large banner ads used to promote things like events or new movies (that can cost up to... Continue reading at 'Engadget'
[ Engadget | 2023-06-06 09:25:43 UTC ]
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Hilary Mantel has won the Costa Book of the Year for her Man Booker-winning novel Bring Up the... Continue reading at The Bookseller
[ The Bookseller | 2013-01-30 00:00:00 UTC ]
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Hilary Mantel wins the prestigious literary prize the Costa Book of the Year for her novel Bring Up the Bodies. Continue reading at BBC News
[ BBC News | 2013-01-30 00:00:00 UTC ]
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Major publishers are taking wildly different approaches to resolving the woes surrounding ebook lending at libraries: they're experimenting with both the short-yet-cheap subscription as well as an expensive option to pay only once for perpetual use. Sure enough, we're now seeing the middle road.... Continue reading at Engadget
[ Engadget | 2013-01-26 00:00:00 UTC ]
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The Verge has started offering advertisers like Ford pre-roll video ads. But in this case, Ford doesn't need its agency, as The Verge produced these Web video spots, using its own technology and editorial staff. Indeed, the tech-centric publication is looking to take native advertising to... Continue reading at AdWeek
[ AdWeek | 2013-01-24 00:00:00 UTC ]
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Apple sold a "record" 22.9 million iPads during its last quarter but failed to meet... Continue reading at The Bookseller
[ The Bookseller | 2013-01-24 00:00:00 UTC ]
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Katie Fforde (pictured), Jenny Colgan and Kate Morton are among the authors featuring on the... Continue reading at The Bookseller
[ The Bookseller | 2013-01-23 00:00:00 UTC ]
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Book sales at WH Smith have dropped 6% like-for-like across the high street and travel divisions... Continue reading at The Bookseller
[ The Bookseller | 2013-01-23 00:00:00 UTC ]
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In the face of stagnant growth in traditional advertising, digital publishers are looking to sponsored content as an alternative route, something Buzzfeed has been doing well, and The Atlantic has been doing less well recently. It's an approach ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-01-23 00:00:00 UTC ]
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The conference looks to explore many of the issues surrounding the past, present and future of cookbooks and recipe content. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-01-22 00:00:00 UTC ]
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Sales of printed books plummeted with the mercury last week, with data from book sales monitors... Continue reading at The Bookseller
[ The Bookseller | 2013-01-22 00:00:00 UTC ]
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The Pew report assures us that, even in the digital age, libraries continue to serve a variety of functions.Perhaps the most groundbreaking aspect of “Library Services in the Digital Age,” the report released today by the Pew Research Center’s Internet & American Life Project is how... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-01-22 00:00:00 UTC ]
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Newspaper and magazine publishing company Advance Publications Inc. has acquired Seattle-based digital advertising agency Pop, the companies announced this week. Pop will operate as an independent division of Advance Publications. Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-01-18 00:00:00 UTC ]
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The value of the children’s physical books market last year was marginally up on 2011,... Continue reading at The Bookseller
[ The Bookseller | 2013-01-17 00:00:00 UTC ]
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Dixons' strong Christmas trading was spurred on by tablet sales, the electrical goods... Continue reading at The Bookseller
[ The Bookseller | 2013-01-17 00:00:00 UTC ]
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Three CEOs at this year's Digital Book World conference spoke about how they are reaching out directly to consumers and what they can do better. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-17 00:00:00 UTC ]
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Bloomsbury has reported a year-on-year profit boost in the final quarter of 2012, at the same... Continue reading at The Bookseller
[ The Bookseller | 2013-01-16 00:00:00 UTC ]
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When Audiobooks.com launched a year ago, the service’s distinguishing factor was that it provided unlimited audiobook listening for a flat $25 monthly fee. On Monday, the company changed course and switched to a two-tier pricing model for a specific number of books. Audiobooks.com now charges... Continue reading at PC World
[ PC World | 2013-01-15 00:00:00 UTC ]
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Bertrams has announced strong Christmas trading, with the book wholesaler reporting a 5.7%... Continue reading at The Bookseller
[ The Bookseller | 2013-01-15 00:00:00 UTC ]
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No one would have been able to predict at the start of 2012 that a BDSM erotic romantic trilogy—Fifty Shades—would set new records for book sales and change/spice up what women worldwide would admit to be reading, many for the first time. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-01-14 00:00:00 UTC ]
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HarperCollins saw a rise in turnover but a fall in profits last year, according to its results... Continue reading at The Bookseller
[ The Bookseller | 2013-01-14 00:00:00 UTC ]
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#profits drop