Twitter's ad sales have reportedly dropped by 59 percent since last year

Twitter's advertising revenue is down 59 percent during a five week stretch between April 1st and early May compared to the same period last year, The New York Times has reported. It regularly falls short of sales projections, and things aren't likely to change soon (apparently despite the arrival of new CEO Linda Yaccarino), according to Twitter employees and documents seen by the NYT. Musk previously said that Twitter was on track to post $3 billion in 2023 revenue compared to $5.1 billion in 2021. Last March, he stated Twitter was worth $20 billion, less than half the $44 billion he paid for it.In a Twitter Space last week, Musk said "half our advertising" disappeared, blaming advertisers in Europe and North America who have put "extreme pressure" on the company. "They are trying to drive Twitter bankrupt," he added.However, Twitter's ad sales staff is worried that advertisers have been scared off by a rise in hate speech and pornography, along with a surfeit of ads for things like online gambling and marijuana products. Since Musk took over Twitter, he has taken actions like firing key sales executives and reinstating banned users. That prompted ad agencies and brands including GM and Volkswagen to pause ad spending. Other advertisers including Apple, Amazon and Disney have reportedly been spending less on advertising than last year, employees told the NYT. It cited an example of large banner ads used to promote things like events or new movies (that can cost up to... Continue reading at 'Engadget'

[ Engadget | 2023-06-06 09:25:43 UTC ]
News tagged with: #bad news #business operations #product design #resolve issues #tall order #comic book

Other Publishing stories related to: 'Twitter's ad sales have reportedly dropped by 59 percent since last year'

Condé Nast scraps Easy Living magazine after eight years

Condé Nast's is closing its Easy Living print edition, despite being the only paid-for glossy magazine from a major publisher to increase its circulation in the last six months of 2012. Continue reading at Media Week

[ Media Week | 2013-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #glossy magazine #major publisher

Book Sales in Bulgaria Up 10% in 2012, Translations Increasing

Book sales in Bulgaria were up 10% in 2012, with publishers reporting more than 5,000 books were published the previous year, of which 1,500 were translations. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book sales

Fifty Shades boosts UK book sales

The UK's Publishers Association reveals that spending on digital books rose by 66% in 2012. Continue reading at BBC News

[ BBC News | 2013-05-01 00:00:00 UTC ]
More news stories like this |

Book sales grew 4% in 2012, says PA

Total book sales in digital and physical formats grew 4% in 2012 to a total of £3.3bn,... Continue reading at The Bookseller

[ The Bookseller | 2013-05-01 00:00:00 UTC ]
More news stories like this |

Pulitzer Prize: huge sales neither required nor guaranteed

After winning the highest honor in the literary world, the 2013 Pulitzer Prize winners have seen sales increases – but so far the numbers are pretty tiny. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pulitzer prize #highest honor #literary world #sales increases

Thatcher, Le Carré and TV stars help book sales rebound

Gillian Flynn's Gone Girl has returned to the summit of the Official UK Top 50 after a week... Continue reading at The Bookseller

[ The Bookseller | 2013-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #le carr #tv stars #gillian flynn

Square Books: ‘PW’ Bookstore of the Year

“The store is my crack,” says Richard Howorth, co-owner of 34-year-old Square Books in Oxford, Miss., and former president of the American Booksellers Association. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #square books

Quarto sees revenue drop in first quarter

Illustrated book publisher Quarto has announced its first quarter results, with group revenue... Continue reading at The Bookseller

[ The Bookseller | 2013-04-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #quarter results #group revenue

AOP begins move to standardise mobile ads for publishers

The Association of Online Publishers has launched a new initiative with 16 leading media owners, to demonstrate the value of premium mobile advertising, with a view to standardising formats. Continue reading at Media Week

[ Media Week | 2013-04-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publishers

Amazon's sales increase 22% in first quarter

Amazon has reported a 22% rise in sales over the last three months, the same growth increase as... Continue reading at The Bookseller

[ The Bookseller | 2013-04-26 00:00:00 UTC ]
More news stories like this |

Keyes leads charts but print hits 11-year low

Printed book sales fell below the £20m market last week - for the first time in almost 11... Continue reading at The Bookseller

[ The Bookseller | 2013-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #week -

Amazon reportedly launching in Russia, goes on Kindle-related hiring spree

Amazon is fleshing out its international empire. The company has already conquered the US, Japan, UK and Canada, and has even launched an ebook assault on the Chinese mainland. Now it looks like the online giant has settled on its next target: Russia. According to a report in the Russian edition... Continue reading at Engadget

[ Engadget | 2013-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle content #linkedin profile #important step #streaming video #ereader market

Why the Traditional Advertiser-Media Sales Rep Relationship Is Dead

Content marketing has radically changed perception between client and publisher. Continue reading at Folio Magazine

[ Folio Magazine | 2013-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content marketing

Kindle drives Amazon print sales

New entrants to the UK ebook market buy more books, but tend to buy more from Amazon, even for... Continue reading at The Bookseller

[ The Bookseller | 2013-04-16 00:00:00 UTC ]
More news stories like this |

Printed book sales rebound after poor week

Sales of printed books jumped more than £1m last week, after the value of the market hit a... Continue reading at The Bookseller

[ The Bookseller | 2013-04-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #poor week #market hit

MPA Is Getting Closer to Digital Magazine Ad Standards

Magazine publishers have found new fans for their content on tablets and e-readers, but will they ever be able to get advertisers to give them the same commitment? In the three years since consumers got their hands on Apple’s first iPads, magazines have been preparing their content for the new... Continue reading at AdWeek

[ AdWeek | 2013-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business model #tablet editions #brenda white #digital ad

Book sales fall 6% at W H Smith

Book sales at W H Smith dropped 6% like-for-like in the six months to 28th February, according to... Continue reading at The Bookseller

[ The Bookseller | 2013-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book sales #28th february

AOP Census Predicts 15% Rise in Digital Revenue this Year

Digital revenue growth among online publishers in the UK is expected to grow by 15 per cent in 2013 according to the fifth annual organisation census by the Association of Online Publishers, while technology and data will play an increased role in re ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital revenue #online publishers #increased role