Twitter's advertising revenue is down 59 percent during a five week stretch between April 1st and early May compared to the same period last year, The New York Times has reported. It regularly falls short of sales projections, and things aren't likely to change soon (apparently despite the arrival of new CEO Linda Yaccarino), according to Twitter employees and documents seen by the NYT. Musk previously said that Twitter was on track to post $3 billion in 2023 revenue compared to $5.1 billion in 2021. Last March, he stated Twitter was worth $20 billion, less than half the $44 billion he paid for it.In a Twitter Space last week, Musk said "half our advertising" disappeared, blaming advertisers in Europe and North America who have put "extreme pressure" on the company. "They are trying to drive Twitter bankrupt," he added.However, Twitter's ad sales staff is worried that advertisers have been scared off by a rise in hate speech and pornography, along with a surfeit of ads for things like online gambling and marijuana products. Since Musk took over Twitter, he has taken actions like firing key sales executives and reinstating banned users. That prompted ad agencies and brands including GM and Volkswagen to pause ad spending. Other advertisers including Apple, Amazon and Disney have reportedly been spending less on advertising than last year, employees told the NYT. It cited an example of large banner ads used to promote things like events or new movies (that can cost up to... Continue reading at 'Engadget'
[ Engadget | 2023-06-06 09:25:43 UTC ]
News tagged with:
#bad news
#business operations
#product design
#resolve issues
#tall order
#comic book
R.R. Donnelley said it will start adding RFID and NFC tags to such products as retail displays, product packaging, shipping labels, direct mail pieces, catalogs, magazines and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-04-03 00:00:00 UTC ]
More news stories like this |
Spending on printed books soared by more than £2m in the UK last week, with the value of... Continue reading at The Bookseller
[ The Bookseller | 2013-04-03 00:00:00 UTC ]
More news stories like this |
Amber Books, an independent publisher specializing in nonfiction titles for the African-American market, marked its 15th anniversary in February by winning an NAACP Image Award in the Youth/Teen category for publishing Gregory Reed’s book, Obama Talks Back: Global Lessons—A Dialogue with... Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#nonfiction titles
#15th anniversary
Business Insider has become known all-too-well for making its site sticky with a constant procession of topical or newsy slideshows. Well, the New York-based digital publisher this week started to monetize the idea with a sponsored gallery ad unit, and location-based marketing firm Yext has... Continue reading at AdWeek
[ AdWeek | 2013-03-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#told adweek
Random House enjoyed a record year in 2012, with worldwide sales up 23% and profits up by 76%. In... Continue reading at The Bookseller
[ The Bookseller | 2013-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#successful year
#record year
#worldwide sales
Europe and the rest of the world may trail the United States in the size of their ebook markets... Continue reading at The Bookseller
[ The Bookseller | 2013-03-25 00:00:00 UTC ]
More news stories like this |
BBC is selling Lonely Planet, to NC2 Media, a Nashville-based digital media company, for $77.8 million — a $120 million less than what BBC bought it for in 2007. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#$120 million
Pippa Middleton and David Goodwin have parted ways. Pippa Middleton's first book was a flop. But you haven't seen the last of Pippa Middleton and her writing. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-03-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#literary agent
#pippa middleton
#parted ways
A preview of the 50th Bologna Book Fair includes the TOC Bologna program, Sweden as the Guest of Honor Country, and a list of award winners recognized during the fair. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bologna children
#honor country
Were we really expecting a different outcome? Several months after Google bought Frommer's to bolster its location efforts, Skift hears that the iconic travel guide maker has completely stopped publication of print editions as its focus swings to the online realm. Authors say that many of their... Continue reading at Engadget
[ Engadget | 2013-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#print editions
#ve reached
#image credit
Yardley-based newspaper publisher Journal Register Co. Thursday won court approval to sell its assets to an affiliate of its current owner in exchange for $114 million in secured debt and about $6 million in cash, Bloomberg reported. A New York-bas ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#$114 million
#current owner
#bloomberg reported
Pan Macmillan is to release a special collector's edition of the late James Herbert's... Continue reading at The Bookseller
[ The Bookseller | 2013-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pan macmillan
Research is showing that book sales around the world are in general decline and in some countries people are said to have simply stopped reading. What's to blame? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book sales
EWIP's annual Exceptional Women in Publishing conference was held earlier this month in San Fancisco. The event marked its fifth anniversary, while the organization itself notched its fifteenth year in operation. Continue reading at Folio Magazine
[ Folio Magazine | 2013-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fifteenth year
#publishing conference
Stockholm Text, a young publishing house translating and publishing Swedish literature in English, share lessons learned from their first year in business. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#stockholm text
Printed book sales in the UK slipped back last week, despite a number of new novels by some of... Continue reading at The Bookseller
[ The Bookseller | 2013-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bumper week
Printed book sales in the UK slipped back last week, despite a number of new novels by some of... Continue reading at The Bookseller
[ The Bookseller | 2013-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bumper week
Twitter is being used as a "commissioning channel", Random House digital publisher Dan... Continue reading at The Bookseller
[ The Bookseller | 2013-03-14 00:00:00 UTC ]
More news stories like this |
E-books have been added to the basket of goods used to calculate the UK's rate of inflation, but Freeview set-top boxes are out. Continue reading at BBC News
[ BBC News | 2013-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#e-books added
Sales of printed books rocketed to a 2013 high last week as shoppers hit bookshops in the hunt... Continue reading at The Bookseller
[ The Bookseller | 2013-03-12 00:00:00 UTC ]
More news stories like this |