Twitter's ad sales have reportedly dropped by 59 percent since last year

Twitter's advertising revenue is down 59 percent during a five week stretch between April 1st and early May compared to the same period last year, The New York Times has reported. It regularly falls short of sales projections, and things aren't likely to change soon (apparently despite the arrival of new CEO Linda Yaccarino), according to Twitter employees and documents seen by the NYT. Musk previously said that Twitter was on track to post $3 billion in 2023 revenue compared to $5.1 billion in 2021. Last March, he stated Twitter was worth $20 billion, less than half the $44 billion he paid for it.In a Twitter Space last week, Musk said "half our advertising" disappeared, blaming advertisers in Europe and North America who have put "extreme pressure" on the company. "They are trying to drive Twitter bankrupt," he added.However, Twitter's ad sales staff is worried that advertisers have been scared off by a rise in hate speech and pornography, along with a surfeit of ads for things like online gambling and marijuana products. Since Musk took over Twitter, he has taken actions like firing key sales executives and reinstating banned users. That prompted ad agencies and brands including GM and Volkswagen to pause ad spending. Other advertisers including Apple, Amazon and Disney have reportedly been spending less on advertising than last year, employees told the NYT. It cited an example of large banner ads used to promote things like events or new movies (that can cost up to... Continue reading at 'Engadget'

[ Engadget | 2023-06-06 09:25:43 UTC ]
News tagged with: #bad news #business operations #product design #resolve issues #tall order #comic book

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Nielsen Expositions Up For Sale

  Nielsen Holdings NV has hired an investment bank to explore a sale of its tradeshow and event wing, Nielsen Expositions, multiple sources are reporting. Nielsen Expositions President David Loechner declined comment. Continue reading at Folio Magazine

[ Folio Magazine | 2013-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #investment bank #multiple sources


Sixty Years of Sterling Wisdom from the “Lord of Publishing”

Legendary literary agent Sterling Lord shares wisdom from his 60 years in publishing and reflects the current business, which he says is more like selling appliances than art. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-03-07 00:00:00 UTC ]
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Time Warner spinning off Time Inc. magazine biz this year

Time Warner Inc. will spin off its magazine business later this year, turning the nine-decade-old publisher of Time, People and Sports Illustrated into a separate publicly held company.The board authorized management to proceed with the plan after a review of options, the New York-based media... Continue reading at Crains New York

[ Crains New York | 2013-03-07 00:00:00 UTC ]
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Poor Nook Sales Sink Barnes & Noble's Revenues

The ebook is still central to B&N's strategy, but it's not selling. Barnes & Noble revealed disappointing third quarter finances this morning, including a serious decline in revenues from its Nook digital e-readers. Overall revenues were $2.2 billion, down 8.8% year on year, and its... Continue reading at Fast Company

[ Fast Company | 2013-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #8% year #device sales #$55 million #company remains #reduce costs #company revealed


Human Events to Shutter Newspaper After 70 Years

Human Events, the venerable Washington-based conservative newspaper, will cease publishing its weekly print edition after nearly 70 years but will continue to operate its popular websites, the publisher announced Wednesday. Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-02-27 00:00:00 UTC ]
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Tribune Co. hires investment bankers to explore sale of newspaper unit

Tribune Co. has hired investment bankers to advise the media company on the sale of its newspaper publishing unit, according to a source familiar with the matter. Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #explore sale #newspaper unit #media company #source familiar


Infographic: A Five-Year Look at Magazine Editorial Salaries

Every year FOLIO: conducts a nationwide survey with mid and executive-level editors. The survey maps out salary ranges across a number of demographics including gender, age, location, company size, education and more. The infographic below provides an interactive breakdown on several key trends... Continue reading at Folio Magazine

[ Folio Magazine | 2013-02-26 00:00:00 UTC ]
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Children's book sales boosted by half-term break

Sales of books for children surged in the UK last week, as schools broke for the spring half-term... Continue reading at The Bookseller

[ The Bookseller | 2013-02-26 00:00:00 UTC ]
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Profits fall at Penguin in 'momentous' year

The Penguin Group saw a 1% rise in sales to £1.05bn in 2012 (£1.04bn in 2011).... Continue reading at The Bookseller

[ The Bookseller | 2013-02-25 00:00:00 UTC ]
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Six books compete for the prize of Oddest Book Title of the Year

The Bookseller magazine will be giving out the award for the thirty-fifth year in a row, with competitors including 'Goblinproofing One's Chicken Coop' and 'How To Sharpen Pencils.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-02-22 00:00:00 UTC ]
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Sale of Used E-books Getting Closer

At a time when many independent booksellers both here and abroad are beginning to gain traction selling Kobo ebooks, other retailers are eyeing the secondary market for ebooks and other digital content. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-02-16 00:00:00 UTC ]
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Fiercest Book Critic of 2012? Camilla Long Had The Year’s Sharpest Hatchet

The Guardian called it: "Camilla Long’s comprehensive shredding of Rachel Cusk’s memoir of her divorce, Aftermath has won her the Hatchet Job of the Year award.” Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-02-14 00:00:00 UTC ]
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Time Warner Considering Spinning Off Part Of Its Publishing Arm: Report

According to Fortune, the media giant is meeting with a reps from Meredith--but nothing's been confirmed. Could Time Warner be following in the steps of News Corp. and considering spinning off its publishing division? According to a report by Fortune (a Time Inc. publication), the media... Continue reading at Fast Company

[ Fast Company | 2013-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing division #media company #potential buyer #real simple #sports illustrated


Time Warner Put the "For Sale" Sign on Time Inc. Last Fall

Jeff Bewkes and company used to insist they wanted to hang on to their magazine business. They stopped saying that in September. Continue reading at AllThingsD

[ AllThingsD | 2013-02-14 00:00:00 UTC ]
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Twitter's Publishing Offspring, Medium, Tries Out Commenting

Biz Stone's and Ev Williams's fledgling online publishing platform takes a few more social steps toward maturity. Medium, from the same minds that brought us Twitter, is already a new kind of online publishing platform...and now it's trying out a novel commenting system for published pieces:... Continue reading at Fast Company

[ Fast Company | 2013-02-08 00:00:00 UTC ]
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OUP title wins Political Book of the Year

The Day Parliament Burned Down has been named political book of the year at the Political Book... Continue reading at The Bookseller

[ The Bookseller | 2013-02-07 00:00:00 UTC ]
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HCUK reports 'best December for a decade'

HarperCollins UK has reported its “best December for a decade” as News Corp posts... Continue reading at The Bookseller

[ The Bookseller | 2013-02-07 00:00:00 UTC ]
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Fast Diet holds top spot in healthy sales week

Mimi Spencer and Michael Mosley's intermittent fasting guide, The Fast Diet, was comfortably... Continue reading at The Bookseller

[ The Bookseller | 2013-02-05 00:00:00 UTC ]
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Cambridge Completes Warehouse Sale

Cambridge University Press has completed the sale of its U.S. warehouse and distribution facility in West Nyack, N.Y. CUP announced plans to sell the warehouse as part of a strategic process that included an agreement last summer with Ingram Publisher Services to have Ingram manage the... Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-02-04 00:00:00 UTC ]
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Daunt: 'Two years' to transform Waterstones

Waterstones managing director James Daunt has said it will take two years to transform the chain... Continue reading at The Bookseller

[ The Bookseller | 2013-02-04 00:00:00 UTC ]
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