Twitter's advertising revenue is down 59 percent during a five week stretch between April 1st and early May compared to the same period last year, The New York Times has reported. It regularly falls short of sales projections, and things aren't likely to change soon (apparently despite the arrival of new CEO Linda Yaccarino), according to Twitter employees and documents seen by the NYT. Musk previously said that Twitter was on track to post $3 billion in 2023 revenue compared to $5.1 billion in 2021. Last March, he stated Twitter was worth $20 billion, less than half the $44 billion he paid for it.In a Twitter Space last week, Musk said "half our advertising" disappeared, blaming advertisers in Europe and North America who have put "extreme pressure" on the company. "They are trying to drive Twitter bankrupt," he added.However, Twitter's ad sales staff is worried that advertisers have been scared off by a rise in hate speech and pornography, along with a surfeit of ads for things like online gambling and marijuana products. Since Musk took over Twitter, he has taken actions like firing key sales executives and reinstating banned users. That prompted ad agencies and brands including GM and Volkswagen to pause ad spending. Other advertisers including Apple, Amazon and Disney have reportedly been spending less on advertising than last year, employees told the NYT. It cited an example of large banner ads used to promote things like events or new movies (that can cost up to... Continue reading at 'Engadget'
[ Engadget | 2023-06-06 09:25:43 UTC ]
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Richard Mollet, chief executive of The Publishers Association, has welcomed the "clarity... Continue reading at The Bookseller
[ The Bookseller | 2013-06-14 00:00:00 UTC ]
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'1984' book sales are rising after the Edward Snowden revelations about NSA spying. The topic of 'Big Brother' watching has spurred the sales of George Orwell's "1984" and Aldous Huxley's "Brave New World." Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-06-13 00:00:00 UTC ]
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WH Smith has reported a total like-for-like sales decrease of 5% in the last quarter but said its... Continue reading at The Bookseller
[ The Bookseller | 2013-06-13 00:00:00 UTC ]
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A new survey in Japan shows that Amazon's Kindle is leading the market for ebook sales, with Apple (launched in March) second, followed by Kinokuniya's Kinoppy, Sony's Reader Store and Kobo. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-06-13 00:00:00 UTC ]
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Apple director Keith Moerer said in court on Tuesday that the company holds about 20 percent of the US ebook market, double the size commonly assumed. The revelation came after the Department of Justice tried to bolster its price fixing case against the company by asserting that "Apple forgot to... Continue reading at Engadget
[ Engadget | 2013-06-13 00:00:00 UTC ]
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Reader's Digest Association has long maintained a strong display ad presence, but the group is now turning its focus to video sales. Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-12 00:00:00 UTC ]
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Self-published titles make up 12% of all ebook sales, according to new findings from Bowker... Continue reading at The Bookseller
[ The Bookseller | 2013-06-07 00:00:00 UTC ]
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Recent Twitter hacks done this spring by a group called the Syrian Electronic Army (SEA) on the Associated Press and The Onion have brought attention to the vulnerability of a media organization’s social media account. Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-06 00:00:00 UTC ]
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Ofqual has delayed the report into its "investigation into the firewalls at Pearson between... Continue reading at The Bookseller
[ The Bookseller | 2013-06-06 00:00:00 UTC ]
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British publishers reported good business for the most part at Book Expo America, which concluded... Continue reading at The Bookseller
[ The Bookseller | 2013-06-04 00:00:00 UTC ]
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There are so many things wrong with the new book The MILF Diet by former Whole Foods chef Jessica Porter it's difficult to know where to begin. But its name is probably the most glaring so let's dive in there. Continue reading at Stuff
[ Stuff | 2013-06-03 00:00:00 UTC ]
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Porter Square Books in Cambridge, Mass. was one of two booksellers given permission by Gaiman to pre-sell signed copies of his forthcoming book 'The Ocean at the End of the Lane.' 'We’ve never sold that many copies of any book in any place I’ve ever worked,' said the store's co-owner. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-05-30 00:00:00 UTC ]
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Hearst Magazines is the latest publisher to join the native ad gold rush, with new products that will let advertisers run their messages into editorial real estate and, if desired, incorporate edit-produced content. The five new units, now being ro ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-05-28 00:00:00 UTC ]
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When The Huffington Post’s weekly iPad magazine Huffington transitioned from a pay model to free last August, advertising was intended to sustain the tablet-native title, as consumers had resisted paying for it. Almost a year postlaunch, it looks like advertisers are rejecting it, too. A... Continue reading at AdWeek
[ AdWeek | 2013-05-27 00:00:00 UTC ]
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Blackwell’s plans to expand its store portfolio this year, starting with a site at Derby... Continue reading at The Bookseller
[ The Bookseller | 2013-05-24 00:00:00 UTC ]
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Dan Brown's hotly anticipated Inferno (Bantam Press) has become one of the fastest-selling... Continue reading at The Bookseller
[ The Bookseller | 2013-05-21 00:00:00 UTC ]
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The Argentine government’s economic protectionism is thwarting the growth of ebook sales,... Continue reading at The Bookseller
[ The Bookseller | 2013-05-20 00:00:00 UTC ]
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The number of ebooks sold last year grew by 43 percent, but that's a fairly small increase compared to the triple-digit increases of past years. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-05-16 00:00:00 UTC ]
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Supermarkets, Amazon and Waterstones have hailed successful first day sales of Dan Brown's... Continue reading at The Bookseller
[ The Bookseller | 2013-05-15 00:00:00 UTC ]
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After spending 37 years in the publishing industry, including the last five as chairman, CEO, and publisher of Counterpoint LLC, Charlie Winton turned over the publisher reins at the press to Rolph Blythe on May 1. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-05-12 00:00:00 UTC ]
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