Twitter's advertising revenue is down 59 percent during a five week stretch between April 1st and early May compared to the same period last year, The New York Times has reported. It regularly falls short of sales projections, and things aren't likely to change soon (apparently despite the arrival of new CEO Linda Yaccarino), according to Twitter employees and documents seen by the NYT. Musk previously said that Twitter was on track to post $3 billion in 2023 revenue compared to $5.1 billion in 2021. Last March, he stated Twitter was worth $20 billion, less than half the $44 billion he paid for it.In a Twitter Space last week, Musk said "half our advertising" disappeared, blaming advertisers in Europe and North America who have put "extreme pressure" on the company. "They are trying to drive Twitter bankrupt," he added.However, Twitter's ad sales staff is worried that advertisers have been scared off by a rise in hate speech and pornography, along with a surfeit of ads for things like online gambling and marijuana products. Since Musk took over Twitter, he has taken actions like firing key sales executives and reinstating banned users. That prompted ad agencies and brands including GM and Volkswagen to pause ad spending. Other advertisers including Apple, Amazon and Disney have reportedly been spending less on advertising than last year, employees told the NYT. It cited an example of large banner ads used to promote things like events or new movies (that can cost up to... Continue reading at 'Engadget'
[ Engadget | 2023-06-06 09:25:43 UTC ]
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Sales of hardbacks through Nielsen BookScan's top 5,000 chart jumped 11% week on week last... Continue reading at The Bookseller
[ The Bookseller | 2012-10-16 00:00:00 UTC ]
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In an interview with the BBC, Amazon CEO Jeff Bezos confirmed what many surmised: Amazon is selling the Kindle Paperwhite and Kindle Fire HD at cost. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-10-13 00:00:00 UTC ]
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Spending on printed books in 2012 has passed the £1bn mark, but a fortnight later than last... Continue reading at The Bookseller
[ The Bookseller | 2012-10-12 00:00:00 UTC ]
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Fifty Shades of Grey has sold more than 28 million physical copies around the world, though... Continue reading at The Bookseller
[ The Bookseller | 2012-10-12 00:00:00 UTC ]
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Sharethrough founder and CEO Dan Greenberg is one of the more vocal evangelists of the native advertising talk that has recently bubbled up. While native advertising isn’t an easy sell to media buyers who typically prefer traditional buying methods, the online video advertising startup has grown... Continue reading at AdWeek
[ AdWeek | 2012-10-11 00:00:00 UTC ]
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The book that has moved me most in the past year is Wonder by R.J. Palacio. It’s the fictional story of August Pullman, a 10-year-old with a very different-looking face—the result of a chromosomal abnormality and an illness—and his journey from the nest of homeschooling to the wilds of middle... Continue reading at Slate
[ Slate | 2012-10-10 00:00:00 UTC ]
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Retail sales values were up 1.5% like-for-like this September from the previous year according to... Continue reading at The Bookseller
[ The Bookseller | 2012-10-09 00:00:00 UTC ]
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As one bounces from panel to panel during Advertising Week collecting lanyards, it’s hard not to notice that the digital advertising world is a bit defensive. While the medium’s share of the ad revenue pie continues to grow, the Web continues to pull in more than its fair share of direct... Continue reading at AdWeek
[ AdWeek | 2012-10-04 00:00:00 UTC ]
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Marjorie Scardino, chief executive of Financial Times publisher Pearson, is stepping down at the end of 2012 and will be replaced by John Fallon, chief executive of Pearson's international education division. Continue reading at Media Week
[ Media Week | 2012-10-03 00:00:00 UTC ]
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Sainsbury’s has increased book sales by 20% in its second quarter, considerably above the... Continue reading at The Bookseller
[ The Bookseller | 2012-10-03 00:00:00 UTC ]
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An erotic novel has become Penguin's most successful ever ebook in terms of weekly sales,... Continue reading at The Bookseller
[ The Bookseller | 2012-10-02 00:00:00 UTC ]
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Evelyn Webster, executive vice president of Time Inc's lifestyle group, has denied long-running speculation that the company is considering the sale of the UK magazine unit, which houses titles such as NME, Marie Claire and Look, confirming "IPC is not being sold". Continue reading at Media Week
[ Media Week | 2012-10-02 00:00:00 UTC ]
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Adam Lancaster has been named the SLA School Librarian of the Year 2012, receiving the award this... Continue reading at The Bookseller
[ The Bookseller | 2012-10-01 00:00:00 UTC ]
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Blackwell’s has reported a major boost this year from universities spending money on books... Continue reading at The Bookseller
[ The Bookseller | 2012-10-01 00:00:00 UTC ]
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There’s no question about it—mobile traffic is booming as people spend more time hunched over their little screens. For magazines, it represents an opportunity to capture more readers and try to convert them to paying ones. But advertising on small screens hasn’t kept up. Research by Flurry... Continue reading at AdWeek
[ AdWeek | 2012-10-01 00:00:00 UTC ]
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J K Rowling's The Casual Vacancy has become "the fastest-selling book in the UK in three... Continue reading at The Bookseller
[ The Bookseller | 2012-09-28 00:00:00 UTC ]
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Given the state of flux in the book world, it can be dangerous to predict industry sales trends, but the private investment banking firm Veronis Suhler Stevenson has done just that in its latest annual report, the “VSS Communications Industry Forecast (2012–16).” Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-09-28 00:00:00 UTC ]
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The Select Committee Report into library closures will not be released until the end of October... Continue reading at The Bookseller
[ The Bookseller | 2012-09-27 00:00:00 UTC ]
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First-day sales of The Casual Vacancy are "exceeding expectations," according to the... Continue reading at The Bookseller
[ The Bookseller | 2012-09-27 00:00:00 UTC ]
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E L James has become only the 12th writer to score sales of 10m or more since official sales... Continue reading at The Bookseller
[ The Bookseller | 2012-09-26 00:00:00 UTC ]
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