Trinity Mirror Local Titles to Increase Focus on Metrics with New Digital Strategy

Trinity Mirror's new digital strategy for its regional titles will see an increased focus on analytics and a drive to boost audience engagement, the publisher announced yesterday.   Neil Benson, editorial director for regionals at Trinity Mi ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2015-09-10 00:00:00 UTC ]
News tagged with: #digital strategy #trinity mirror #regional titles #increased focus

Other Publishing stories related to: 'Trinity Mirror Local Titles to Increase Focus on Metrics with New Digital Strategy'


New Day: Trinity Mirror wrestles with the daily newspaper market

Daily Mirror’s publisher to launch new national newspaper just weeks after the Independent announced it will cease its print editionsMonkey wonders whether the execs at Trinity Mirror thought to Google the chosen name for their cut-price print publication set to launch at the end of the month. A... Continue reading at The Guardian

[ The Guardian | 2016-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #daily mirror #national newspaper #independent announced #quick search


Trinity Mirror CRO James Wildman on Ad Blocking: 'The Sky Hasn't Fallen'

Trinity Mirror has come a long way digitally in the last year. Its acquisition of Local World last month makes it the biggest U.K. newspaper publisher and it expects to double its digital ad sales, which were £16.6 million ($25 mi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad blocking #trinity mirror


Digital focus goes multiformat

Retaining a focus on digital is crucial, say publishers, with the consumption of texts on mobile devices growing and children’s interaction with media being transformed. Continue reading at The Bookseller

[ The Bookseller | 2015-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital focus


Local World digital chief Matt Kelly joins rival Archant

Kelly takes on new role of chief content officer as regional newspaper publisher builds its online presenceRegional newspaper group Archant has appointed Matt Kelly, Local World’s digital chief, to the newly-created role of chief content officer.Kelly, who previously spent six years at publisher... Continue reading at The Guardian

[ The Guardian | 2015-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newly-created role #local world #digital chief #previously spent #daily mirror


Digital Advertising’s Uncertain Future Focuses on Publishers

A major shakeout is coming to the digital media space as downward pricing pressure squeezes out some players.   Shane Smith, chief executive and co-founder of Vice Media, said the problem is so severe that only digital publishers who are able to ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #digital advertising #vice media


Emap brand to be scrapped as all its titles move digital-only

Publisher Top Right to move business-to-business brands including Drapers, Retail Week and Nursing Times out of print over the next 12 to 18 monthsThe owner of magazines including fashion industry bible Drapers, Retail Week and Nursing Times is to stop producing print editions as the business... Continue reading at The Guardian

[ The Guardian | 2015-10-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #retail week #nursing times #digital publishing


Facebook's Steve Hatch joins Trinity Mirror board

Social network’s UK and Ireland managing director to assist publisher with digital expansionThe publisher of the Daily Mirror has appointed Facebook’s UK and Ireland chief as a non-executive director to boost its drive into digital publishing.Steve Hatch, Facebook’s first managing director for... Continue reading at The Guardian

[ The Guardian | 2015-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #daily mirror #non-executive director #digital publishing #ireland operation #trinity mirror


'Increased focus' from Chinese publishers at BIBF

A “busy and focused” Beijing International Book Fair (BIBF) kicked off yesterday (26th August) with a record number of exhibitors, the biggest-ever UK contingent and many fair-goers saying the current Chinese stock market turmoil would do little to dent their future publishing plans.   Continue reading at The Bookseller

[ The Bookseller | 2015-08-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #increased focus #chinese publishers #record number


Inside Invention, Trinity Mirror’s content studio

U.K. publisher Trinity Mirror, which owns titles including the Daily Mirror, joined the content studio ranks last year with the launch of Invention. The 40-strong team is structured like a creative shop and uses audience insights to inform its pitches and ideas generation. Digital revenues from... Continue reading at Digiday

[ Digiday | 2015-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trinity mirror #content studio #daily mirror #creative shop #digital revenues


Trinity Mirror 'profits on course'

UK newspaper publisher Trinity Mirror says it expects to hit its profit forecasts for 2015, as half-year revenues and profits fall. Continue reading at BBC News

[ BBC News | 2015-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #profits fall #trinity mirror


Adobe's new Digital Publishing suite puts the focus on mobile content

Adobe’s Digital Publishing suite has long offered a way for brands to publish content on tablets, but on Wednesday the company introduced a new generation of the software tweaked specifically to put such capabilities in the hands of ordinary business users.Adobe’s new Digital Publishing Solution... Continue reading at PC World

[ PC World | 2015-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile content #publish content #content discovery #push notifications


Is YP's Search Data Strong Enough to Win More Local Digital Ad Dollars?

A few years ago, Foursquare, Yelp and Groupon seemed to be booming with brands and consumers, painting a pretty lucrative picture of the future of local advertising. Fast-forward to today—Yelp is reportedly up for sale, Foursquare's growth has stalled, and the daily-deal market has burned out. ... Continue reading at AdWeek

[ AdWeek | 2015-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #location-based ads #forrester research #drive sales


Fewer print magazines, digital-only titles launched in first half of 2015

In the first half of 2015, 52 print magazines launched and 21 shut down, and—in a demonstration of the volatility of print media and the willingness of publishers to throw titles against the... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2015-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print media


Quartz's Kevin Delaney on Why a Western Focus Limits a Digital Publisher's Growth

Prior to the launch of its Africa edition, Quartz was still seeing between 100,000 - 150,000 monthly readers originating from the continent. For editor-in-chief Kevin Delaney, that wasn't much of a shock. The digital pure-play's focus on ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-06-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kevin delaney #digital publisher


Trinity Mirror faces reality in Birmingham - but there are dangers

Although publisher’s 25 job cuts make commercial sense, it must ensure that in its digital enthusiasm it favours editorial quality over content quantityTrinity Mirror is to cut 25 jobs in its Midlands operation: 19 jobs will go in Birmingham and six in Coventry.In a letter to staff, the company... Continue reading at The Guardian

[ The Guardian | 2015-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content #digital audiences #printed editions


Blackwell’s to increase its focus on festivals

Literary festivals are growing in importance for retailer Blackwell’s, with the company actively seeking to establish partnerships with the sector. Zool Verjee, Blackwell’s sales development manager, told The Bookseller the chain had enjoyed sales growth of 15% year on year after partnering... Continue reading at The Bookseller

[ The Bookseller | 2015-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary festivals #15% year #establish partnerships


Using Mobile Apps to Increase Content Monetization: Digital Solutions in India 2015

Across the globe, mobile apps have become one of the most popular channels to access content for users. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile apps #digital solutions #access content


IPA Congress Focuses on the Publisher’s Role in a Digital Economy

In his opening speech, Elsevier chairman Y. S. Chi emphasized the need to regard industry changes as opportunities instead of threats or diversions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital economy #opening speech


Dark Horse Moves Three Print Titles to New Digital Imprint

'Ghost Fleet,' 'Resurrectionists,' and 'Sundowners' will be switched to monthly digital editions before being released in print trade paperback collections. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print titles #digital imprint


Time Inc. Tries Out New Digital Strategy with Curated DIY Site

Time Inc., the nation's largest magazine publisher, introduced a new website on Monday that collects articles about do-it-yourself projects and home decor from its magazines and several dozen partner websites, including Apartment Therapy.The new site, called "The Snug," is aimed at millennials... Continue reading at Advertising Age

[ Advertising Age | 2015-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital strategy #deliver content #evelyn webster #exec vp