Facebook is laying down the law on ads this week with a new mission statement that is meant to clarify how it operates in the marketplace.On Monday, an ad policy manifesto attributed to VP of ad product Rob Goldman appeared on the Facebook blog. It also was reposted on Facebook by executives like Chief Operating Officer Sheryl Sandberg. "We're publishing the principles that guide our approach to advertising across Facebook, Instagram, and Messenger," Sandberg wrote. "We want our platforms to be a place where people connect with the businesses they care about in safe and meaningful ways."So what are these ad principles and why is Facebook focused on delivering them at precisely this moment? Well, as with all things public relations, the corporate speak could use some plain translation. Here's what Facebook is trying to say, and why it's saying so now: Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-11-28 00:00:00 UTC ]
News tagged with:
#ad principles
#mission statement
#people connect
#meaningful ways
In an interview with Guernica magazine, literary agent Nicole Aragi discusses the crisis of literary fiction, why translated books don't sell in the US, and more. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#literary fiction
SAN FRANCISCO -- Facebook Chief Operating Officer Sheryl Sandberg is in South Korea officially to promote her book "Lean In." But sources told the Korea Herald that she was also taking the opportunity to lean on Samsung Vice President Shim Soo-ok to form a mobile partnership with the giant... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-07-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#korea herald
#sources told
Part of the agenda of New Vessel Press, a recently launched ebook publisher, is to demonstrate that translated fiction can be as entertaining as it is edifying. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-06-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#translated fiction
#vessel press
Facebook Inc. FB -3.51% is aiming to become a newspaper for mobile devices. The social network has been quietly working on a service, internally called Reader, that displays content from Facebook users and publishers in a new visual format tail ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-06-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#mobile devices
Facebook, which has never shied away from copying its rivals' features, is now working on a mobile service that would display news content in a visually appealing, magazine style, similar to what startup Flipboard already does. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-06-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#mobile service
Reader's Digest Association has long maintained a strong display ad presence, but the group is now turning its focus to video sales. Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-12 00:00:00 UTC ]
More news stories like this |
Hearst Magazines is the latest publisher to join the native ad gold rush, with new products that will let advertisers run their messages into editorial real estate and, if desired, incorporate edit-produced content. The five new units, now being ro ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-05-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#latest publisher
#hearst magazines
When The Huffington Post’s weekly iPad magazine Huffington transitioned from a pay model to free last August, advertising was intended to sustain the tablet-native title, as consumers had resisted paying for it. Almost a year postlaunch, it looks like advertisers are rejecting it, too. A... Continue reading at AdWeek
[ AdWeek | 2013-05-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#active users
#neo@ogilvy
#david rittenhouse
#high-water mark
A pair of Eastern European authors — Laszlo Krasznahorki and Nichita Stanescu — take home the 2013 Best Translated Book Awards. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-08 00:00:00 UTC ]
More news stories like this |
In Brazil, Saraiva gets a new CEO, the Ministry of Culture moves oversite of book policies back to Brasilia, and a university press finds success with free ebooks by its professors. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#free ebooks
#publishnews brazil
Book sales in Bulgaria were up 10% in 2012, with publishers reporting more than 5,000 books were published the previous year, of which 1,500 were translations. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#book sales
The Association of Online Publishers has launched a new initiative with 16 leading media owners, to demonstrate the value of premium mobile advertising, with a view to standardising formats. Continue reading at Media Week
[ Media Week | 2013-04-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#online publishers
Authors have called on the Venice Biennale to "mobilise intelligence and artistic talent... Continue reading at The Bookseller
[ The Bookseller | 2013-04-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#save venice
Seagull Books, based in Kolkata, India, is perhaps the world's most prolific translator of German books into English in the world, says Deutsche Well. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#german literature
Magazine publishers have found new fans for their content on tablets and e-readers, but will they ever be able to get advertisers to give them the same commitment? In the three years since consumers got their hands on Apple’s first iPads, magazines have been preparing their content for the new... Continue reading at AdWeek
[ AdWeek | 2013-04-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digital ad
#brenda white
#tablet editions
#business model
Ten fiction titles and six poetry collections finalists have been announced as the finalists for this year's Best Translated Book Awards. The winners will be revealed May 3rd. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-12 00:00:00 UTC ]
More news stories like this |
You might use Google Translate to read a hard-to-find Manga comic book or to decipher an obscure recipe for authentic Polish blintzes. Continue reading at Stuff
[ Stuff | 2013-04-09 00:00:00 UTC ]
More news stories like this |
Half of the novels shortlisted for this year's International IMPAC Dublin Literary Award,... Continue reading at The Bookseller
[ The Bookseller | 2013-04-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#novels shortlisted
R.R. Donnelley said it will start adding RFID and NFC tags to such products as retail displays, product packaging, shipping labels, direct mail pieces, catalogs, magazines and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-04-03 00:00:00 UTC ]
More news stories like this |
Bloomsbury Children’s was selling translation rights in apps for the first time at this... Continue reading at The Bookseller
[ The Bookseller | 2013-03-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#bloomsbury children