Magazines have been more fragrant than usual this year. During the first six months of 2014, magazines ran 17 more perfume and cologne ads with scent strips than they did a year earlier, good for a 10% increase, according to a report from analytics firm MediaRadar.The report, which looked at 177 consumer magazines, found 296 total scented ads. That amounted to 629 total ad pages for fragrance brands. Dior Parfums placed the most ads with scented pages, followed by Chanel, Ralph Lauren, Calvin Klein and Chloe, according to MediaRadar.Among magazines, Hearst's Cosmopolitan ran the most ad pages with scents or samples at 48, followed by fellow Hearst title Elle and Time Inc.'s InStyle, each with 42 pages. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-08-13 00:00:00 UTC ]
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As he looks out on spectacular palm tree-lined fairways bordered by crashing waves on any number of golf courses he regularly frequents in his beloved home state of Hawaii, Dennis Francis often thinks about how his favorite pastime is so much like th ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-29 00:00:00 UTC ]
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Trending on Tumblr: advertising. Four months since its acquisition by Yahoo, the hip publishing platform continues to feel its way as many advertisers grapple with how and why they should tap into its 143 million network of blogs. Tumblr’s next push will be to help brands “amplify” their... Continue reading at AdWeek
[ AdWeek | 2013-10-28 00:00:00 UTC ]
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Instagram's cautious roll-out of its in-stream ads is now underway.U.S. users who open the app in the coming week will see an "educational ad" from Instagram itself, according to a blog post. Confirmed advertisers to follow it are Adidas, Ben & Jerry's, Burberry, General Electric, Levi's,... Continue reading at Advertising Age
[ Advertising Age | 2013-10-25 00:00:00 UTC ]
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Publishers still aren't sure how to measure the effectiveness of native ads. Some say pageviews are the answer. Others say the proof is in engagement. At the Digiday Publishing Summit this week, we asked several publishers how they quantify the success of native ads at their publications. Here’s... Continue reading at Digiday
[ Digiday | 2013-10-23 00:00:00 UTC ]
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Mike Cole thinks brands should be more like Bill Murray. At the Digiday Publishing Summit on Tuesday, the reddit sales exec urged brands to be flexible and not pass up opportunities to "be awesome." Cole, who believes the legendary comedian can teach brands a thing or two about responding in... Continue reading at Digiday
[ Digiday | 2013-10-23 00:00:00 UTC ]
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HGTV Magazine is jumping on the e-commerce and social sharing trend. Its November issue, which hits newsstands Oct. 22, will let readers shop and share from the pages using technology from digital watermarking provider Digimarc. Digimarc did a similar deal with Hearst Magazines sibling pub... Continue reading at AdWeek
[ AdWeek | 2013-10-21 00:00:00 UTC ]
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It was just more than a year ago that Ev Williams and Biz Stone created the publishing platform Medium. The Internet officially met the site in August 2012, and since then, Medium’s popularity has grown enough for even the most ske ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-15 00:00:00 UTC ]
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The 25th anniversary of We’re Going on a Bear Hunt by Michael Rosen and Helen Oxenbury in... Continue reading at The Bookseller
[ The Bookseller | 2013-10-14 00:00:00 UTC ]
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It's 2050. Somehow we haven't joined the dinosaurs in extinction, succumbed to the Secret Society of Super Villains, or been raptured up to the clouds. And the robots are friendly, not evil. Futurologist and environmentalist Sir Jonathan Porritt's The World We Made: Alex McKay's Story from 2050,... Continue reading at Fast Company
[ Fast Company | 2013-10-11 00:00:00 UTC ]
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When Forbes rolled out AdVoice in 2010, the architects planned to blow up the traditional publishing-advertising model. Instead of offering companies just online banner ads, Forbes was giving advertisers the ability to publish their stories directly to the magazine's website.It was a gamble that... Continue reading at Advertising Age
[ Advertising Age | 2013-10-11 00:00:00 UTC ]
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For magazines in 2013, the year has been a case of glass half-full, glass half-empty: only 40 print titles folded during the first nine months, compared to 55 during the same period a year ago. But only 114 titles launched, compared to 155 during the first three quarters last year, according to... Continue reading at Crains New York
[ Crains New York | 2013-10-07 00:00:00 UTC ]
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Domino magazine, the shelter title that Conde Nast shuttered in 2009 during the economic recession, returned this week with a new print magazine and website.The magazine and site may look like the cheerful Domino its fans will remember, but the ownership and revenue model are quite different... Continue reading at Advertising Age
[ Advertising Age | 2013-10-04 00:00:00 UTC ]
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Instagram just made it official: ads are about to hit the social photo-sharing platform. "In the next couple months, you may begin seeing an occasional ad in your Instagram feed if you’re in the United States," the company said in a blog post today. "Seeing photos and videos from brands you... Continue reading at AdWeek
[ AdWeek | 2013-10-04 00:00:00 UTC ]
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TaeWoo Kim, CEO of Moglue — the Korean platform for book app development — reflects on the first year in business after launching his publishing-related startup. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-03 00:00:00 UTC ]
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'12 Years a Slave,' which screened at the Toronto Film Festival, is already being discussed as an Oscar Best Picture frontrunner. The movie arrives in theaters Oct. 18. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-10-02 00:00:00 UTC ]
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Ads for mobile apps are frequently ineffective after the first viewing -- once users install a given app, they rarely have incentives to try the software again. Facebook may have found a way to sustain customers' interest through its new deep linking ad format, however. The approach takes... Continue reading at Engadget
[ Engadget | 2013-10-02 00:00:00 UTC ]
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Hearst is likely to call its forthcoming Dr. Mehmet Oz magazine "The Good Life," according to two people familiar with the matter. The title will likely also include the celebrity physician's name, though it's unclear precisely how that will be presented.A Hearst spokeswoman declined to... Continue reading at Advertising Age
[ Advertising Age | 2013-09-28 00:00:00 UTC ]
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Hey, EV fans in Texas, you might want to wait until October 1st before purchasing or leasing a Nissan Leaf. That's because the company's taking a leaf out of Tesla's book and giving new owners in Dallas, Fort Worth and Houston a year of unlimited free access to all eVgo charging stations in... Continue reading at Engadget
[ Engadget | 2013-09-27 00:00:00 UTC ]
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Next Issue Media, the publishing industry's attempt to create a Hulu-style joint venture for digital magazines, is expanding to Canada and taking on a new investor. The JV, whose members include Time Inc., Hearst and Conde Nast, will add Rogers Communications' Roger Media unit as an equity... Continue reading at AllThingsD
[ AllThingsD | 2013-09-27 00:00:00 UTC ]
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