Magazines have been more fragrant than usual this year. During the first six months of 2014, magazines ran 17 more perfume and cologne ads with scent strips than they did a year earlier, good for a 10% increase, according to a report from analytics firm MediaRadar.The report, which looked at 177 consumer magazines, found 296 total scented ads. That amounted to 629 total ad pages for fragrance brands. Dior Parfums placed the most ads with scented pages, followed by Chanel, Ralph Lauren, Calvin Klein and Chloe, according to MediaRadar.Among magazines, Hearst's Cosmopolitan ran the most ad pages with scents or samples at 48, followed by fellow Hearst title Elle and Time Inc.'s InStyle, each with 42 pages. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-08-13 00:00:00 UTC ]
News tagged with:
#ad pages
#10% increase
#ralph lauren
Authors Anthony Horowitz and K M Peyton have been recognised in the New Year's Honours list... Continue reading at The Bookseller
[ The Bookseller | 2013-12-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#honours list
Magazines saw combined ad units for print and tablet products grow 6 percent in 2013, according to a joint study by Kantar Media and the MPA—The Association for Magazine Media. Measuring 69 publications that have both print and tablet products, the report found tablet unit sales up 16 percent... Continue reading at Folio Magazine
[ Folio Magazine | 2013-12-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#kantar media
#magazine media
New data from NPD suggests that Chromebooks accounted for 21 percent of all commercial notebook sales. Continue reading at AllThingsD
[ AllThingsD | 2013-12-29 22:12:57 UTC ]
More news stories like this | News stories tagged with:
#good year
Last summer in a used bookstore, I happened on an enormous, bound volume of Life magazine, from July–September 1945. I opened to the very first story in the first issue, July 2, 1945. The headline read: Continue reading at Slate
[ Slate | 2013-12-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#life magazine
Gaiman's The Ocean at the End of the Lane beats fellow National Book Award winners in a public vote to find 2013's book of the year. Continue reading at BBC News
[ BBC News | 2013-12-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#public vote
Molhem Barakat, a freelance photographer reputed to be just 17 years old, has been killed while covering the conflict in Syria.He died on Friday (20 December) in Aleppo during a battle at Kindi hospital between rebel groups and forces loyal to the president, Bashar al-Assad.Dozens of Barakat's... Continue reading at The Guardian
[ The Guardian | 2013-12-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#deeply saddened
Neil Gaiman's The Ocean at the End of the Lane (Headline) has been voted Specsavers Book of... Continue reading at The Bookseller
[ The Bookseller | 2013-12-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#neil gaiman
Granta is bringing forward to publication of Masha Gessen's Words Will Break Cement: The... Continue reading at The Bookseller
[ The Bookseller | 2013-12-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bringing forward
#masha gessen
Publishers choose their books of the year, and the ones that got awayRobin Robertson Deputy publishing director, Jonathan CapeThe book that made my year: Many years ago, I was sitting in Blake's bar in Enniskillen with John McGahern and he recommended an American novel from the 60s, written by... Continue reading at The Guardian
[ The Guardian | 2013-12-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#annie proulx
#eimear mcbride
Publisher who helped break down legal barriers against pornography dies in Brooklyn after long battle with illness Continue reading at The Guardian
[ The Guardian | 2013-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#long battle
The New York Times is still the gold standard of publishers. Its embrace of native advertising is an important step in legitimizing this modernized version of the advertorial. Importantly, the Times is also looking to impose far more rigid standards that are currently used throughout the... Continue reading at Digiday
[ Digiday | 2013-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#gold standard
#native advertising
#important step
#modernized version
#publishing world
The mobile ad world has become one of haves and have nots. The Wall Street Journal concentrates on the haves, the platforms like Facebook, but the world of publishers isn’t so luckily.The post Reality Check: Mobile Ads Have a Way to Go appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2013-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#reality check
#mobile ads
Awards season has arrived. The Oscars, the Golden Globes, all the rest. Some of these shows we love, most we secretly mock. There are way too many, to begin with. Continue reading at Folio Magazine
[ Folio Magazine | 2013-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#awards season
#golden globes
Look at the list of winners for the annual City and Regional Magazine Association awards. Continue reading at Folio Magazine
[ Folio Magazine | 2013-12-18 00:00:00 UTC ]
More news stories like this |
Longform journalism is having its moment, one that backers of recent print and digital magazines hope will linger like a 10,000-word New Yorker profile.Readers appear hungry for a more relaxed experience than the harried web.The hashtag #longreads took off on Twitter. Buzzfeed launched a long... Continue reading at Crains New York
[ Crains New York | 2013-12-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#vinyl records
#chris kaskie
#top category
#meredith corp
Specs Who Troy Young Age 45 New gig President, Hearst Magazines Digital Media Old gig President, Say Media What’s it been like coming from pure-play digital companies like Say Media to Hearst, which has had a print mind-set? It was different at first, for sure. There were a lot more steps... Continue reading at AdWeek
[ AdWeek | 2013-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ll hear
#cocktail party
After swinging the ax on about 75 employees Thursday — several of them top executives in the advertising group — Martha Stewart Living Omnimedia has promoted Amy Wilkins to head of advertising, sales and marketing, the company said Friday.Ms. Wilkins, the publisher of Martha Stewart Weddings,... Continue reading at Crains New York
[ Crains New York | 2013-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing revenues
#ad pages
#keen eye
#meredith corp
Did Time magazine pick Pope Francis as its Person of the Year because he'll sell more magazines than Edward Snowden? That's what some media outlets and Twitter users suggested Wednesday after the new pontiff beat out Mr. Snowden for the recognition.Business Insider, for instance, wrote:"Snowden,... Continue reading at Advertising Age
[ Advertising Age | 2013-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media outlets
#business insider
#pope francis
Did Time magazine pick Pope Francis as its Person of the Year because he'll sell more magazines than Edward Snowden? That's what some media outlets and Twitter users suggested Wednesday after the new pontiff beat out Mr. Snowden for the recognition.Business Insider, for instance, wrote:"Snowden,... Continue reading at Crains New York
[ Crains New York | 2013-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#vast majority
#single-copy sales
#declining steadily
#broader trend
#president obama
#mark zuckerberg
As the banner ad loses its luster, online publishers from BuzzFeed to Quartz are turning to units that capture the look and feel of the host site's content. The purists say that truly native advertising can't be scaled without losing its bespoke (read: expensive) feel. No wonder, then, that a... Continue reading at AdWeek
[ AdWeek | 2013-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#human touch
#including aol
#global marketing